Group 1 - The event "2026 'Tonglu Flavor' Year Goods Exhibition" in Hangzhou showcased local delicacies, attracting significant consumer interest and sales [1] - The exhibition highlighted the transformation of traditional local foods into standardized products, expanding their reach into urban markets through cold chain logistics and branding [1] - The event served as a platform for local agricultural products, featuring direct supply of mushrooms, spicy sauces, and other specialties, enhancing consumer engagement [1] Group 2 - A promotional campaign for tourism in Tonglu was launched, featuring local accommodations, rural tourism routes, and cultural products, emphasizing the theme "Celebrating the New Year in Tonglu" [2] - The establishment of the Tonglu County Catering Industry Association in Hangzhou and the awarding of "Tonglu Flavor" brand licenses to seven local restaurants signify the growth of the brand, which now includes 137 authorized enterprises with a fourfold increase in sales since its inception in 2021 [2] - Strategic cooperation agreements were signed between Tonglu County's agricultural and cultural departments and commercial entities to enhance the marketing of agricultural products and cultural promotions, leveraging urban commercial advantages for rural industry growth [2]

Group 1 - The core idea of the news is the launch of 15 innovative products under the "Tonglu Flavor" brand at the Tonglu Flavor Industry Conference, aimed at promoting local agricultural products and enhancing brand recognition [1] - The "Tonglu Flavor" brand was officially created in 2021, integrating local agricultural resources and focusing on five product series: local specialties, snacks, traditional dishes, river delicacies, and cultural tourism [1] - The county has implemented a "million-level enterprise gradient cultivation plan" targeting 27 key enterprises to develop tailored growth strategies and promote the creation of popular local products [1] Group 2 - A unified branding strategy is being adopted for the establishment of a chain of small snack shops, with plans to expand over 100 brand stores nationwide for various local food enterprises [2] - The "Tonglu Flavor" brand has 137 authorized enterprises and aims for a sales target of 1 billion yuan in 2024, with expectations to reach 1 billion yuan this year [2] - The county plans to train 2,000 to 3,000 professionals in the production of "Tonglu Flavor" products over the next three years to support industry development [2]