（来源：中国旅游报） 转自：中国旅游报 □ 熊代厚 走过许多古镇，还没有哪一个能像安昌古镇，让我花了整整一天的时间，来慢慢品味。 安昌古镇位于浙江绍兴柯桥区，从南京开车过去近4个小时。我到达的时候已是下午，车马劳顿，一觉 沉沉，醒来已是傍晚。 江南古镇，多沿河而居，安昌也是如此。沿河的灯笼次第亮起，初时星星点点，转眼连成红色长龙，倒 映在河里，像浓酽的红酒。 有些古镇的夜，各种叫卖、锣鼓、歌唱此起彼落。而安昌的夜是安静的，虽然游客不少，各种酱货铺敞 着门做生意，但没有喧哗，流动的是烟火气息。 安昌的灯笼是温润的，恰到好处地照亮廊下悬挂的酱货。酱鱼干、酱鸭、腊肠，在灯光里泛着油亮的光 泽。空气里浮动着酱香，虽是寒冬，却处处有着暖意。 古旧的桥横在小河上，夜色里成了模糊的剪影。桥洞如半月，框住一河灯火。站在桥上远眺，河面如 镜，灯影、桥影、屋影倒映水中。晚风轻过，一切晃动起来，虚实叠印，分不清哪里是梦，哪里是岸。 最美的是古桥边的一隅，黄色的蜡梅盛开，转瞬又成白雪飘飘，愣神之际，又见春雨，又见夏荷，又见 秋枫。原来前方有光投来，这灰白的墙成了四季的帘幕，烟火里多了一份诗意。 最动人的夜色，从来不是灯火璀璨，而是这 ...

Group 1 - The event "2026 'Tonglu Flavor' Year Goods Exhibition" in Hangzhou showcased local delicacies, attracting significant consumer interest and sales [1] - The exhibition highlighted the transformation of traditional local foods into standardized products, expanding their reach into urban markets through cold chain logistics and branding [1] - The event served as a platform for local agricultural products, featuring direct supply of mushrooms, spicy sauces, and other specialties, enhancing consumer engagement [1] Group 2 - A promotional campaign for tourism in Tonglu was launched, featuring local accommodations, rural tourism routes, and cultural products, emphasizing the theme "Celebrating the New Year in Tonglu" [2] - The establishment of the Tonglu County Catering Industry Association in Hangzhou and the awarding of "Tonglu Flavor" brand licenses to seven local restaurants signify the growth of the brand, which now includes 137 authorized enterprises with a fourfold increase in sales since its inception in 2021 [2] - Strategic cooperation agreements were signed between Tonglu County's agricultural and cultural departments and commercial entities to enhance the marketing of agricultural products and cultural promotions, leveraging urban commercial advantages for rural industry growth [2]

Core Insights - Star-rated hotels in Beijing are targeting community consumption by offering affordable dining options and selling homemade food products, aiming to increase restaurant utilization and diversify revenue streams [1][3][5] Group 1: Community Engagement - Hotels like Beijing Jianguo Hotel and Beijing Royal Grand Hotel are launching budget-friendly self-service meals and food products aimed at local residents and business professionals [3][4] - The Beijing Jianguo Hotel's hand-pulled noodle dinner, priced at 28.8 yuan per person, has sold over 3,000 orders in six months, indicating strong community demand [3][4] - The Beijing West Garden Hotel is also engaging with local communities by selling homemade food items at discounted prices, which are well-received by residents [4][5] Group 2: Revenue Generation - With stable room revenue, hotels are looking to boost income through their dining segments, with community sales generating between 6,000 to 10,000 yuan per outing [5][6] - The introduction of multi-tiered pricing for dining products is seen as a strategy to expand customer base and increase restaurant revenue [5][6] Group 3: Cost Management Challenges - Despite the popularity of community sales, hotels face challenges in cost control, as providing diverse meal options at low prices can strain their operational budgets [6][7] - Hotels are exploring ways to balance cost and customer flow, including seasonal ingredient purchases to manage expenses while maintaining quality [6][7] - Some hotels have already adjusted their promotional pricing in response to rising operational costs, indicating the difficulty of sustaining ultra-low pricing strategies [7]