报告指出，把握越南零售市场需结合市场、消费者、分类和零售洞察，如关注区域差异、韩流影响，优先合适区域与渠道，了解品类趋势，以制定有效策 略。 经济上，越南增长强劲，2020 - 2024年实际GDP增速高于亚太和东南亚平均水平，预计2038年成东南亚第二大、全球第21大经济体。经济增长由工业、建筑 和服务业驱动，农业增速较低。其人口优势显著，总人口1.01亿（东南亚第三），15 - 64岁人口占比65%，吸引大量外国直接投资，2024年新加坡、韩国等 为主要投资者。 零售市场格局有三大要点。一是渠道格局多元，传统贸易（TT）因文化基础仍是食品杂货主要渠道，但不便且难满足现代消费者需求；现代贸易（MT）持 续扩张，大小超市涌现；疫情后线上购物快速增长，消费者形成线上采购习惯。快消品方面，啤酒、香烟、饮料推动长期增长，个人和家庭护理因转向线上 呈下降趋势，2024年各类渠道快消品均反弹，MT重要性提升，且MT门店扩张以小型化为主。二是区域动态差异明显，南部传统贸易对快消品销售额贡献最 大（44.4%），但北部和中部增长更快；三地人口、零售店密度等特性不同，消费者偏好也有别，北方偏爱浓味、大包装，中部受天气和价格影 ...

Group 1 - The core idea of the news is the launch of 15 innovative products under the "Tonglu Flavor" brand at the Tonglu Flavor Industry Conference, aimed at promoting local agricultural products and enhancing brand recognition [1] - The "Tonglu Flavor" brand was officially created in 2021, integrating local agricultural resources and focusing on five product series: local specialties, snacks, traditional dishes, river delicacies, and cultural tourism [1] - The county has implemented a "million-level enterprise gradient cultivation plan" targeting 27 key enterprises to develop tailored growth strategies and promote the creation of popular local products [1] Group 2 - A unified branding strategy is being adopted for the establishment of a chain of small snack shops, with plans to expand over 100 brand stores nationwide for various local food enterprises [2] - The "Tonglu Flavor" brand has 137 authorized enterprises and aims for a sales target of 1 billion yuan in 2024, with expectations to reach 1 billion yuan this year [2] - The county plans to train 2,000 to 3,000 professionals in the production of "Tonglu Flavor" products over the next three years to support industry development [2]