刚刚过去的周末，深圳一些售楼处的客流明显增加。 购房者 李女士：我是非深户，以前没有名额，现在政策一出来，对于我们这些人就有了机会。 楼盘销售经理 王一勇：到访量明显增加，增加幅度达到30%—40%。 央视网消息：近日，深圳出台楼市新政，非核心区放宽限购，商业贷款不再区分首套和二套房，利率由银行根据市场情况自主确定。政策 出台后，看房客户明显增加。 除了供给端房子品质的提升，一系列政策"组合拳"也在持续激发楼市活力。聚焦返乡置业、工作安家等需求，湖北多地提供"购房奖补+岗 位、学位、床位"等综合支持政策。 眼下，高品质住宅已成为湖北楼市的最大亮点，武汉、襄阳、黄石等地都在大力推动建设高品质住宅，精准捕捉购房者需求。以武汉为 例，上半年，武汉按新规打造的13个高品质住宅项目，平均去化率超70%，其中中心城区及光谷片区的高品质住宅表现尤为抢眼。 在靠近深圳莲塘口岸的一个新楼盘售楼处内，参观样板房的客户排起了长队。楼盘营销负责人表示，9月5日以后，两类客户明显增加。一 类是香港客户看房的次数，由以前的5%的比例现在上升到10%左右，同时外地客户的比例有比较大的提升。 湖北：房地产热度回升 新建"好房子"受欢迎 今年 ...

Core Viewpoint - The Chinese real estate market is undergoing a significant transformation in 2025, shifting from strict regulation to active stimulation, driven by long-term strategic planning from the central government [1] Group 1: Supply-Side Structural Reforms - The government is issuing special bonds to acquire existing properties and convert them into affordable housing, with an expected scale exceeding 500 billion yuan, effectively mitigating market risks and improving housing supply structure [1] - New residential projects are mandated to meet higher quality standards, including a minimum energy efficiency rate of 65% and an 80% coverage of smart home systems, enhancing residents' living experience [1] Group 2: Financial Leverage Relaxation - The down payment ratio for first-time homebuyers has been significantly reduced to 15% nationwide, with cities like Xi'an and Nanjing leading the implementation, thus lowering the barriers to homeownership [2] - Mortgage rates are projected to drop to around 2.5% by the end of 2025, potentially reducing monthly payments by approximately 500 yuan and saving over 180,000 yuan in total interest for a 1 million yuan, 30-year loan [2] Group 3: Tax and Fee Reductions - In cities like Liuyang, homebuyers can enjoy a 60% tax rebate on deed tax from August to November, allowing savings of up to 24,000 yuan on a 1 million yuan property [4] - The personal income tax refund policy continues to support taxpayers who sell their homes and repurchase within a year [5] - Transaction costs have been streamlined, with deed tax for second homes in major cities like Beijing, Shanghai, Guangzhou, and Shenzhen reduced to 1% [6] Group 4: Targeted Support for Specific Groups - Families with multiple children are receiving enhanced support, such as a 60,000 yuan subsidy for two-child families and a 120,000 yuan subsidy for three-child families in cities like Wuhan [7] - Young talents under 35 with a bachelor's degree or higher can access up to 1.2 million yuan in housing fund loans without account balance restrictions in certain cities [7] Group 5: Strategies for Different Buyer Groups - First-time buyers are encouraged to take advantage of low down payments and interest rates, focusing on high-value products like shared ownership homes and small units in core areas [8] - Improving families can utilize tax refund policies for "selling old for new" strategies, prioritizing developers' "old-for-new" plans and quality communities equipped for aging [10] - Investors are advised to avoid speculative investments in third and fourth-tier cities and instead focus on quality assets in core urban areas, commercial real estate, and REITs with positive cash flow [10] Conclusion - The scale and intensity of the policy measures in 2025 are unprecedented in the last decade, marking a departure from the "universal price increase era" and a return to the residential nature of real estate [11]