楼盘去化
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华南整体推盘量增加,部分楼盘去化表现较好
3 6 Ke· 2025-10-20 03:17
重点监测5个新开盘项目,共推出880套房源,分别位于天河区、黄埔区、白云区、增城区四个区域,2 个为纯新盘开盘,3个为加推。 价格方面,以稳为主,认筹可享受折扣方式,客户群集中于35-55岁的青中年人,本次推盘以中心城区 为主。 | 开发商 | 越秀地产&贝好 | 板块 | 白云区 | | --- | --- | --- | --- | | | 家 | | (主城区) | | 物业类型 | 高层住宅 | 主力户型 | 85-126㎡三至四房 | | 推出套数 | 130 | 销售套数 | 105 | | 开盘均价 | 45000元/㎡ | 销售分期 | 一期 | 热点项目:越秀贝好家·嘉悦云启(2025.9.20) 认购去化:开盘推出130套房源,当天认购约105套,去化率约81%。 客户定位:年龄介于30-50岁之间的客户群占比最大。从区域上看,白云区及周边客户占大多数,置业 群体以刚需、刚改客户为主。 根据中指监测,2025年9月15日-2025年10月12日华南地区重点城市广州、深圳累计开盘及加推项目12 个,推出房源2433套。广州重点监测的越秀贝好家·嘉悦云启,因楼盘区位及产品优势,实现较好的去 化 ...
市场分化加剧,刚需盘销售速度变慢|最新网签数据
Sou Hu Cai Jing· 2025-08-13 16:17
Core Insights - The real estate market is experiencing a divergence, with high-end properties in prime locations selling quickly while affordable housing is seeing slower sales [1][6][8] Market Performance - High-end properties such as "绿城咏湖雲庐" and "奥映鸣翠府" have achieved full sales, with some projects reporting a 100% sales rate [2][6] - In contrast, properties in suburban areas, like "望云润玺," are facing challenges, with only 31 out of 80 units sold in the latest round, indicating a significant drop in demand [6][8] Pricing Strategies - Developers are adjusting their pricing strategies in response to the sluggish demand in the affordable housing segment, with some properties being offered below the previous price limits [6][8] - For instance, "沐新月" reduced its average price from over 30,000 yuan/m² to around 28,000 yuan/m², resulting in improved sales rates [6] Buyer Behavior - There is a noticeable difference in buyer preferences, with larger units in high-end developments being sold first, while smaller units in affordable projects are more popular [8] - The demand for specific unit types varies significantly between different locations, reflecting the diverse needs of buyers [8] Future Market Trends - The influx of unlimited-price properties is expected to lead to more pronounced market segmentation, not only between different districts but also within the same district and even among different unit types within the same project [8]