Group 1 - The core viewpoint is that the youth consumption market is shifting towards "new" trends, particularly during the graduation season, with significant increases in sales of digital products and outdoor equipment, reflecting new demands from the youth demographic [1] - The growth in graduation season consumption is driven by multiple factors, including government subsidies for digital products, financial institutions promoting consumption, and a focus on emotional and experiential aspects of purchases [1][2] - The rise of e-commerce, AI personalized recommendations, and AR technologies has expanded the choices available for youth consumers during the graduation season [1] Group 2 - The shift towards "new" consumption patterns can unlock potential for market growth and create new opportunities, emphasizing the need for a sustainable and rational consumption approach among graduates [2] - There is a call to increase quality supply by developing products that resonate emotionally with youth, incorporating elements of traditional culture into modern aesthetics, and offering discounts for graduates at tourist attractions [2] - Innovation in business models is encouraged, with a focus on creating new consumption venues such as themed hotels and creative markets, while enhancing the integration of online and offline experiences for youth [2][3] Group 3 - Improving the consumption environment is essential, which includes establishing a collaborative regulatory mechanism, enhancing consumer rights protection, and ensuring transparency in the consumption process [3] - Strengthening industry self-regulation and platform accountability is necessary to ensure quality and transparency in graduation season consumption [3] - There is a need for increased data security measures to protect against issues like information leakage and algorithmic discrimination, ensuring a safe digital consumption environment for youth [3]

Core Insights - Graduation season drives significant sales in various consumer sectors, particularly in digital products, apparel, and outdoor equipment [3][4] - Digital products, especially photography and videography equipment, see over 200% year-on-year sales growth during graduation season [3] - Customized apparel, such as T-shirts, experiences a nearly 150% increase in sales, highlighting the demand for personalized products among consumers [3] - Outdoor equipment sales also perform well, as graduates seek essential gear for travel and gatherings, indicating a strong market for outdoor products [3] Consumer Trends - Young consumers prioritize practicality and durability in their purchases, reflecting a shift towards long-term value rather than impulsive buying [4] - The graduation season consumption trend indicates a sustained and forward-looking approach to spending among young individuals, emphasizing quality and utility [4]

Core Viewpoint - The China Logistics and Purchasing Federation reported a significant increase in the e-commerce logistics index for June, driven by the "old-for-new" policy and concentrated promotions from e-commerce platforms, indicating a strong consumer demand and record-high order volumes [1] Group 1: E-commerce Logistics Index - The e-commerce logistics index for June reached 111.8 points, an increase of 0.2 points from the previous month, marking the fourth consecutive month of growth and a new high for the year [1] - The total business volume index for e-commerce logistics was 130.8 points, up 0.6 points month-on-month [1] - The rural business volume index for e-commerce logistics rose to 130.4 points, with a month-on-month increase of 0.8 points, and the year-on-year growth rate for rural business volume exceeded 30% for the first time this year [1] Group 2: Demand and Supply Dynamics - The demand for e-commerce is characterized by diversification and complexity, with strong purchasing needs for household goods and seasonal summer products [1] - E-commerce platforms are intensifying the promotion of foreign trade quality products, providing consumers with a variety of choices [1] - The "old-for-new" policy has notably boosted consumption in the digital and home appliance sectors, leading to increased order volumes and higher expectations for logistics capacity, delivery efficiency, and service quality [1] Group 3: Future Outlook - The e-commerce logistics market is expected to continue its steady upward trend with the arrival of graduation season and the summer consumption peak [1]