Core Insights - Graduation season drives significant sales in various consumer sectors, particularly in digital products, apparel, and outdoor equipment [3][4] - Digital products, especially photography and videography equipment, see over 200% year-on-year sales growth during graduation season [3] - Customized apparel, such as T-shirts, experiences a nearly 150% increase in sales, highlighting the demand for personalized products among consumers [3] - Outdoor equipment sales also perform well, as graduates seek essential gear for travel and gatherings, indicating a strong market for outdoor products [3] Consumer Trends - Young consumers prioritize practicality and durability in their purchases, reflecting a shift towards long-term value rather than impulsive buying [4] - The graduation season consumption trend indicates a sustained and forward-looking approach to spending among young individuals, emphasizing quality and utility [4]

Core Insights - The "China Online Consumption Brand Index" (CBI) indicates a stable growth trend in consumer quality in China, reflecting a significant recovery in consumption quality from Q1 2023 to Q1 2025 [1][2] Group 1: Index Overview - The CBI increased from 59.42 to 63.38 between Q1 2023 and Q1 2025, with an average brand score rising by 4 points over two years [1] - The index showed a notable increase of 11.5 percentage points in Q4 2024 compared to the baseline, and a 6.7 percentage point increase in Q1 2025, indicating a significant recovery in consumer quality [1] Group 2: Industry Insights - The 3C digital industry has the highest consumer brand index, scoring between 75-85, indicating a strong preference for leading brands among consumers [2] - The pet supplies industry shows significant growth in its consumer brand index, reflecting an increasing brand awareness among consumers [2] - The toy and trendy toy industry has a consumer brand index below 50, despite dominant brands like LEGO and Pop Mart, suggesting a rise of new brands gaining consumer recognition [2] Group 3: Research Support and Methodology - The CBI was developed by Peking University and supported by data from Taotian Group, marking a significant collaboration between academic institutions and e-commerce platforms for consumer quality research [2]