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燃油车回春:短期效应还是逆风翻盘?
Core Insights - The sales of traditional fuel vehicles in China have shown a significant increase, with August sales reaching 902,000 units, marking a year-on-year growth of 13.5% and indicating a third consecutive month of growth [2][3] - This resurgence in fuel vehicle sales reflects a broader trend among automakers to revitalize their fuel vehicle offerings, as evidenced by Porsche's decision to delay some electric vehicle launches in favor of more fuel models [2] - The current growth in fuel vehicle sales raises questions about whether this is a temporary market fluctuation or a sign of a more sustainable recovery [2] Fuel Vehicle Market Dynamics - The overall sales of traditional fuel vehicles in China for 2024 are projected to be 13.989 million units, a decline of 17.3% year-on-year, while the sales from January to August 2023 showed only a slight decrease of 0.3% [3] - The negative contribution of fuel vehicles to overall market growth has significantly decreased, indicating a potential recovery in the market [3] - The market is witnessing a clear division between joint ventures and independent brands, with the latter gaining ground in the fuel vehicle segment [4] Joint Venture Performance - Major joint ventures like SAIC Volkswagen and SAIC General Motors continue to lead in sales, with SAIC Volkswagen achieving a sales volume of 523,000 units in the first half of the year, a 2.3% increase [4] - Japanese brands are experiencing a split performance, with GAC Toyota showing growth while Dongfeng Nissan's market share continues to decline [4] Independent Brand Growth - Independent brands are increasingly investing in fuel vehicles, with executives from companies like Great Wall Motors and Geely emphasizing their commitment to this segment [4] - Geely's fuel vehicle sales reached 684,000 units in the first half of the year, with significant contributions from its China Star series [4] - Changan and Chery also reported strong sales figures, indicating a robust performance from independent brands in the fuel vehicle market [4] Technological Advancements and Market Trends - The fuel vehicle market is experiencing a technological upgrade, with improvements in smart features and safety, which are enhancing their appeal to consumers [8] - The average transaction price of joint venture fuel vehicles has decreased by 8.2% from January to July, suggesting that price competition is a significant factor in the current sales growth [11] - The market is witnessing a shift in consumer perception, with a growing skepticism towards the cost advantages of electric vehicles, particularly regarding their depreciation rates [7] Future Market Outlook - The automotive market is expected to see a coexistence of fuel vehicles and electric vehicles, with predictions indicating that by 2025, electric vehicle sales may surpass those of fuel vehicles [14] - Industry experts suggest that the market will evolve into a multi-power structure, with fuel vehicles, hybrids, and electric vehicles coexisting for the foreseeable future [15][17] - The transition towards electric vehicles is anticipated to accelerate, but fuel vehicles are expected to maintain a significant market share, particularly in specific segments [15][18]