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燃油车又杀回来了
商业洞察· 2025-11-12 09:25
Core Viewpoint - Despite the rise of electric vehicles, traditional fuel vehicles continue to show resilience in the market, with recent data indicating a rebound in sales and market share [3][5][6]. Group 1: Sales Performance - In September, domestic sales of traditional fuel vehicles reached 1 million units, marking a year-on-year increase of 6.4% and a month-on-month increase of 10.9%, continuing a trend of growth for four consecutive months [5]. - From January to September, cumulative sales of traditional fuel vehicles totaled 8.141 million units, reflecting a year-on-year growth of 1.7%, while the sales of traditional fuel passenger vehicles are projected to decline by 17.7% in 2024 [5]. - Fuel vehicles accounted for 47.76% of total passenger vehicle sales in the first nine months of the year, indicating that they still hold a significant market share [5]. Group 2: Market Dynamics - The resurgence of fuel vehicles is attributed to a combination of market demand and aggressive pricing strategies, with discounts averaging around 30% and some luxury models offering discounts exceeding 40% [10][12]. - The Nissan Sylphy emerged as the best-selling fuel vehicle in September, with sales of 33,000 units, while the Toyota Camry also saw significant sales growth, achieving a monthly sales record [11][12]. - Traditional automakers are adjusting their pricing strategies to compete with electric vehicles, with many reducing prices to below 80,000 yuan and enhancing vehicle configurations to improve value [12]. Group 3: Strategic Shifts in Traditional Automakers - Major automakers like Honda and FAW-Volkswagen reported significant sales increases in fuel vehicles, with Honda's CR-V being a key contributor to its growth in the Chinese market [15][16]. - Geely and Chery have also announced new strategies to enhance their fuel vehicle offerings, emphasizing the importance of maintaining a dual focus on both fuel and electric vehicles [18][19]. - The automotive industry is witnessing a shift towards promoting fuel vehicles alongside electric models, with a focus on technological advancements and product positioning [16][19]. Group 4: Technological Advancements - Fuel vehicles are increasingly incorporating advanced technologies such as intelligent driving systems and high-performance chips, narrowing the gap with electric vehicles in terms of smart features [19][20]. - Recent launches of fuel vehicles have highlighted their enhanced smart capabilities, including features like voice interaction and OTA updates, which were previously more common in electric vehicles [20][22]. - Despite challenges in achieving the same level of intelligence as electric vehicles, traditional fuel vehicles are making strides in integrating smart technologies [23][24].
燃油车又杀回来了
36氪· 2025-11-12 09:10
Core Insights - The article discusses the unexpected resurgence of traditional fuel vehicles in China, highlighting that fuel vehicle sales have increased despite the dominance of electric vehicles in the market [4][11]. Sales Performance - In September, traditional fuel vehicle sales reached 1 million units, marking a year-on-year increase of 6,000 units and a month-on-month growth of 10.9% [4]. - From January to September, cumulative sales of traditional fuel vehicles totaled 8.141 million units, reflecting a year-on-year growth of 1.7% [5]. - Fuel vehicles accounted for 47.76% of total passenger vehicle sales in the same period, indicating their continued significant market presence [6]. Market Dynamics - The rebound in fuel vehicle sales is attributed to a rational market correction following a period of intense competition and price wars [8]. - Discounts on fuel vehicles have been substantial, with average discount rates around 30%, and some luxury models offering discounts exceeding 40% [12]. - The top nine fuel vehicle models accounted for approximately 20% of the entire fuel vehicle market in September [14]. Strategic Responses from Automakers - Traditional automakers are adjusting their product positioning and pricing strategies to compete with electric vehicles, with many reducing prices to below 80,000 yuan and enhancing vehicle configurations [14]. - Major brands like Honda and FAW-Volkswagen reported significant sales increases, with Honda's CR-V being a key contributor to its growth in China [19][20]. New Strategies for Fuel Vehicles - Companies like Chery and Geely are launching new fuel vehicle strategies, emphasizing the integration of smart technologies into their offerings [22][24]. - Geely's CEO stated that the company will continue to invest in fuel vehicles, recognizing their importance in the market despite the rise of electric vehicles [25]. Technological Advancements - Fuel vehicles are increasingly incorporating advanced technologies such as intelligent driving assistance and smart cockpit features, narrowing the gap with electric vehicles [27][30]. - Recent models from various manufacturers are equipped with high-performance chips and advanced driver-assistance systems, enhancing their competitiveness [30][34]. Future Outlook - The market is expected to evolve into a coexistence model where both fuel and electric vehicles thrive, with automakers adopting diversified strategies to cater to different consumer needs [39][40].
燃油车又杀回来了
首席商业评论· 2025-11-09 04:01
Core Viewpoint - Despite the dominance of electric vehicles in the market, traditional fuel vehicles are experiencing a resurgence in sales, indicating their continued relevance in the automotive industry [5][12]. Sales Performance - In September, domestic sales of traditional fuel vehicles reached 1 million units, an increase of 60,000 units year-on-year, marking a 10.9% month-on-month growth and a 6.4% year-on-year growth, with four consecutive months of year-on-year increases [5]. - From January to September, cumulative sales of traditional fuel vehicles totaled 8.141 million units, reflecting a year-on-year growth of 1.7%, while the sales of traditional fuel passenger vehicles are projected to decline by 17.7% in 2024 [5][12]. - Fuel vehicles accounted for 47.76% of total passenger vehicle sales in the first nine months of the year, maintaining a significant market share [5]. Market Dynamics - The resurgence of fuel vehicles is attributed to a rational market correction following a period of intense competition, as well as ongoing consumer demand for fuel vehicles [7][9]. - Price reductions have played a crucial role in this recovery, with discounts averaging around 30%, and some luxury models offering cash discounts exceeding 40% [9][11]. - The Nissan Sylphy emerged as the best-selling fuel vehicle in September, with sales of 33,000 units, while the Toyota Camry also saw significant sales growth [11]. Strategic Shifts - Traditional automakers are adjusting their strategies to enhance the competitiveness of fuel vehicles, with many lowering prices and improving configurations to attract consumers [11][15]. - Major brands like Honda and Volkswagen reported increased sales and market share for fuel vehicles, indicating a positive trend in this segment [13][15]. - Domestic brands such as Geely and Chery are also launching new fuel vehicle strategies, emphasizing the importance of fuel vehicles alongside electric models [12][19]. Technological Advancements - Fuel vehicles are increasingly incorporating advanced technologies, such as intelligent driving systems and smart cabins, narrowing the gap with electric vehicles in terms of technological offerings [20][24]. - Recent models from various manufacturers are equipped with features like high-performance chips, voice interaction systems, and OTA capabilities, enhancing their appeal [22][24]. - Despite challenges in achieving high-level autonomous driving capabilities, the perception that fuel vehicles cannot be intelligent is changing as technology evolves [26]. Future Outlook - The automotive market is expected to enter a phase of coexistence between fuel and electric vehicles, with companies adopting diversified strategies to cater to different consumer needs [26]. - The focus will shift from an "ALL IN electric" approach to a more balanced strategy that includes both fuel and electric vehicles [26].
燃油车回春:短期效应还是逆风翻盘?
Core Insights - The sales of traditional fuel vehicles in China have shown a significant increase, with August sales reaching 902,000 units, marking a year-on-year growth of 13.5% and indicating a third consecutive month of growth [2][3] - This resurgence in fuel vehicle sales reflects a broader trend among automakers to revitalize their fuel vehicle offerings, as evidenced by Porsche's decision to delay some electric vehicle launches in favor of more fuel models [2] - The current growth in fuel vehicle sales raises questions about whether this is a temporary market fluctuation or a sign of a more sustainable recovery [2] Fuel Vehicle Market Dynamics - The overall sales of traditional fuel vehicles in China for 2024 are projected to be 13.989 million units, a decline of 17.3% year-on-year, while the sales from January to August 2023 showed only a slight decrease of 0.3% [3] - The negative contribution of fuel vehicles to overall market growth has significantly decreased, indicating a potential recovery in the market [3] - The market is witnessing a clear division between joint ventures and independent brands, with the latter gaining ground in the fuel vehicle segment [4] Joint Venture Performance - Major joint ventures like SAIC Volkswagen and SAIC General Motors continue to lead in sales, with SAIC Volkswagen achieving a sales volume of 523,000 units in the first half of the year, a 2.3% increase [4] - Japanese brands are experiencing a split performance, with GAC Toyota showing growth while Dongfeng Nissan's market share continues to decline [4] Independent Brand Growth - Independent brands are increasingly investing in fuel vehicles, with executives from companies like Great Wall Motors and Geely emphasizing their commitment to this segment [4] - Geely's fuel vehicle sales reached 684,000 units in the first half of the year, with significant contributions from its China Star series [4] - Changan and Chery also reported strong sales figures, indicating a robust performance from independent brands in the fuel vehicle market [4] Technological Advancements and Market Trends - The fuel vehicle market is experiencing a technological upgrade, with improvements in smart features and safety, which are enhancing their appeal to consumers [8] - The average transaction price of joint venture fuel vehicles has decreased by 8.2% from January to July, suggesting that price competition is a significant factor in the current sales growth [11] - The market is witnessing a shift in consumer perception, with a growing skepticism towards the cost advantages of electric vehicles, particularly regarding their depreciation rates [7] Future Market Outlook - The automotive market is expected to see a coexistence of fuel vehicles and electric vehicles, with predictions indicating that by 2025, electric vehicle sales may surpass those of fuel vehicles [14] - Industry experts suggest that the market will evolve into a multi-power structure, with fuel vehicles, hybrids, and electric vehicles coexisting for the foreseeable future [15][17] - The transition towards electric vehicles is anticipated to accelerate, but fuel vehicles are expected to maintain a significant market share, particularly in specific segments [15][18]
燃油车回暖背后 合资分化 自主走强
Core Viewpoint - The fuel vehicle market in China shows signs of recovery after a challenging period, with sales figures indicating a slight increase in May, although the overall trend remains under pressure from the rise of electric vehicles [3][4][5]. Sales Performance - In May, domestic sales of traditional fuel passenger vehicles reached 854,000 units, marking a month-on-month increase of 2.2% and a year-on-year decline of 1% [4][5]. - Total passenger vehicle sales in May were 1.884 million units, reflecting a month-on-month growth of 5.2% and a year-on-year increase of 12.3% [4][5]. Market Dynamics - The market for fuel vehicles is experiencing a shift, with domestic brands like Chery, Geely, and Changan narrowing the gap with joint venture brands [3][12]. - The promotional efforts for fuel vehicles remain high, with a promotion intensity of 22.5% in May, which is an increase from previous months [6][7]. Consumer Behavior - A significant portion of consumers, particularly those with annual incomes below 150,000 yuan, show a preference for fuel vehicles due to concerns over purchase costs and convenience [6][10]. - The anxiety surrounding electric vehicle charging infrastructure continues to impact consumer choices, with many preferring the driving experience of fuel vehicles [6][10]. Competitive Landscape - Joint venture brands have seen a notable recovery in sales, with major players like Volkswagen and Nissan reporting significant month-on-month growth in A-class sedan sales [7][8]. - However, there is a growing divide among joint venture brands, with some experiencing declines while others, like Toyota, adapt to market demands by introducing new electric models [9][10]. Autonomous Brands Performance - Chinese brands accounted for 1.622 million passenger vehicle sales in May, representing a year-on-year growth of 22.6% and capturing 69% of the total market share [10][11]. - Notable performances in the new energy vehicle segment were recorded, with BYD, Geely, and Changan leading in sales growth [10][11]. Future Outlook - Despite the current recovery, experts predict a long-term decline in the fuel vehicle market share, with projections indicating that new energy vehicles could account for 70%-80% of total sales by 2027-2028 [13][16]. - The industry is expected to continue balancing fuel and electric vehicle offerings, as companies recognize the importance of maintaining a presence in the fuel vehicle market for profitability [16][17].
2025年,什么样的燃油车会被排队围观?
3 6 Ke· 2025-04-30 11:55
Core Insights - The Shanghai Auto Show 2023 highlighted the dominance of new energy vehicles (NEVs), with over 70% of the 1,300 exhibited vehicles being NEVs, while traditional fuel vehicles still accounted for 30% of the new models presented [1][11]. Group 1: New Energy Vehicles - NEVs were the main attraction at the Shanghai Auto Show, with major brands like BBA and Porsche showcasing multiple electric models [1][3]. - The presence of new energy brands such as Hongmeng Zhixing and NIO drew significant crowds, indicating a strong consumer interest in electric vehicles [1][3]. Group 2: Fuel Vehicles - Despite the rise of NEVs, fuel vehicles experienced a resurgence in interest, with many consumers drawn to classic models and unique offerings at the show [5][11]. - The presence of iconic models like the Lexus LS400 and the new Volvo XC90 attracted considerable attention, suggesting a nostalgic appeal among consumers [5][10]. Group 3: Consumer Preferences - Over 40% of consumers still prefer fuel vehicles, valuing the mechanical feel and driving experience that electric vehicles cannot replicate [11][16]. - Many consumers expressed a desire for a balance between the emotional value of fuel vehicles and the technological advancements of NEVs, indicating a potential market for hybrid offerings [20][23]. Group 4: Market Trends - The automotive market is likely to see a coexistence of fuel and electric vehicles, with each catering to different consumer needs [20][23]. - Fuel vehicles must innovate and incorporate smart technologies to remain competitive against the rapid advancements in NEVs [20][23].