当前车市竞争已进入白热化阶段，新品牌层出不穷，传统车企与新势力正面交锋，继价格战、配置战之 后，营销战不可避免地升级。在流量逻辑主导之下，极端化、视觉化、猎奇化的传播方式更容易被算法 捕捉，也更容易在短时间内引爆舆论。个别车企由此陷入"越离奇越有传播力"的误区，将新车测试异化 为表演，严肃的工程验证被包装成一场场"杂技秀"。 随着中国汽车产业高速发展，新车上市数量创下新高、产品更新节奏持续加快。但与此同时，个别车 企"杂耍式营销""奇葩性能测试"等也不时出现，成为当下汽车圈内颇具争议的话题。 高速飞坡、极限侧翻、超载攀爬、非标准碰撞……可以看到，某些车企的一些测试项目已经脱离真实用 车场景。这不禁让人疑惑，相关车企究竟是在展示工程实力，还是在制造噱头？当"敢不敢""能不能"取 代了"安不安全""合不合理"，这样的"汽车营销"已然偏离了正常的轨道。 笔者认为，汽车并非快消品，更不是单纯的科技玩具，作为交通工具，安全始终是其核心属性。性能测 试和安全验证，本应是理性和科学的代名词，要服务于研发和品质提升，是建立消费者信任的重要基 础，不应成为营销部门的"内容素材库"。当测试项目被刻意设计为突破物理极限、挑战常识认 ...

Core Viewpoint - The article discusses an incident at the Tianmen Mountain National Forest Park in Zhangjiajie, where a car attempted to climb the "Sky Ladder" but failed, causing damage to the facility and affecting tourist access [2][3][5]. Group 1: Incident Details - On November 12, a car attempted to climb the "Sky Ladder," which is nearly 300 meters long with a vertical drop of 150 meters and consists of 999 steps, but it slid down and damaged the guardrail [5][6]. - The incident occurred around noon, and the car remained at the site for two hours after the failure [2]. - A local tour guide confirmed that the "Sky Ladder" was closed to tourists that day due to the car activity [3]. Group 2: Impact on Tourism - The car activity, organized by Chery Automobile, led to the closure of the "Sky Ladder" for tourists on November 12 and 13, with visitors redirected to use the cable car to reach Tianmen Cave [5][6]. - Some visitors expressed concerns that allowing a car to test on the "Sky Ladder" negatively impacted their experience and damaged the scenic area [5]. Group 3: Vehicle and Challenge Details - The vehicle involved was the Chery Fengyun X3L, which is set to launch on September 17, 2025 [6]. - The challenge posed by the "Sky Ladder" is significant, with steep and slippery steps, described as a route that even imported off-road vehicles rarely attempt [6]. - Chery's executive vice president previously highlighted the difficulty of the challenge, noting the steep gradients and the high demands on vehicle performance [6].

新闻荐读 10月11日，小米创办人，董事长兼CEO雷军发文表示，小米的20多名工程师正在新疆塔县、帕米尔高原进行小米汽车的高原测试。 雷军还表示，测试的内容比较多，比如测试小米YU7高原续航、充电、防晒（高原紫外线很强）等。 此前报道 小米汽车7月24日宣布，小米 YU7 路测团队，刚刚完成了一段特殊的路测：贯穿 G228、G219、G331 三条国道，环绕祖国山河，覆 盖各种温区、地形和复杂路况。 据悉，本次测试历时 113 天，行驶 35000 公里走遍东南西北，到达了我国西部乌恰县、北部漠河、东部抚远以及南部徐闻县，路况 覆盖了干燥土路、沙地路面、泥泞路面、碎石路面、岩石开裂路面、碎石河滩、阶梯状沟槽等等。 小米官方透露，截至目前，小米 YU7 道路实测已完成 719 万公里，覆盖 337 个城市。 小米YU7于6月26日晚正式上市，提供 YU7、YU7 Pro、YU7 Max 三种配置，售价25.35万-32.99万元。该车长宽高分别为 4999/1996/1608（1600）mm，轴距达到3000mm，主副驾均为零重力座椅，还配备3块Mini LED屏幕组成的"天际屏"。 动力方面： 来源：荆楚网、 ...

Core Insights - Xiaomi's YU7 standard version is positioned as a powerful vehicle, contrary to misconceptions of it being an entry-level model, featuring a range of advanced specifications including an 835 km range and 700 Tops computing power with the Thor chip and lidar technology [2][4] Group 1: Product Overview - The Xiaomi YU7 is the second mass-produced vehicle under Xiaomi's automotive brand, available in three configurations: standard version priced at 253,500 CNY, Pro version at 279,900 CNY, and Max version at 329,900 CNY [4] - The YU7 standard version is highlighted for its strong performance and features, challenging competitors' Pro and Max versions [2] Group 2: Testing and Performance - A special dust resistance test was conducted in Turpan, where the YU7 accumulated over 2000 km on dusty and gravel roads to assess its dustproof capabilities and reliability under complex conditions [6][9] - The testing environment reached temperatures of 45°C, with high dust concentrations, to simulate challenging driving conditions [9] - The YU7 achieved a dustproof sealing level greater than 99.1%, indicating top-tier industry performance, with no significant damage to suspension, steering, or braking systems [10] Group 3: Technical Features - The vehicle's excellent dustproof performance is attributed to superior metalwork design and sealing optimization, achieving a tightness of 39.8 SCFM@125Pa, effectively preventing dust ingress [11] - The YU7 is equipped with a front double wishbone and rear five-link independent suspension, along with continuously variable dampers, which help absorb road impacts and protect critical components from dust and debris [11]