Core Viewpoint - The China Advertising Association has publicly addressed the issue of unethical marketing practices in the automotive industry, emphasizing the need for adherence to legal and ethical standards in advertising and marketing efforts [1] Group 1: Industry Concerns - The association highlights that the prevalence of unethical marketing in smart connected vehicles represents a "lose-lose" situation for all parties involved, indicating that it is a manifestation of industry "involution" that disrupts market order [1] - Unethical marketing practices create unfair competition for manufacturers that operate legally and ethically, undermining their business integrity [1] Group 2: Consumer Impact - Such marketing practices infringe upon consumers' basic legal rights to safe consumption, posing risks to consumer safety [1] Group 3: Brand Reputation - The association warns that brands engaging in illegal marketing may face severe penalties, which can lead to significant reputational damage and loss of consumer trust, ultimately resulting in catastrophic harm to the brand [1]

Group 1 - The Chinese Advertising Association emphasizes the importance of adhering to legal and ethical standards in advertising and marketing within the automotive industry, urging manufacturers and marketers to avoid reckless promotional practices [1][2] - The association highlights that the prevalence of unethical marketing practices in smart connected vehicles leads to a "lose-lose" situation for all parties involved, damaging market order and creating unfair competition [1] - It warns that such practices not only harm consumer rights but also jeopardize brand trust and reputation, potentially resulting in severe consequences for brands due to legal penalties and public skepticism [1] Group 2 - The association calls for automotive manufacturers to stop engaging in disordered marketing practices, which include false advertising and unfair competition, thereby disrupting the competitive environment [2] - It stresses the responsibility of automotive manufacturers as the primary accountable parties in advertising and marketing, urging them to adopt a responsible marketing mindset and promptly rectify non-compliant advertisements [2] - The association also encourages advertising and marketing agencies, as well as content distribution platforms, to enhance content verification processes and refrain from producing or disseminating illegal or non-compliant content [2]