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8万亿汽车服务“新大陆”浮出水面!
当汽车进入自动驾驶时代,它会给日常用车场景带来哪些改变?答案远超想象:自动寻找空闲车位并泊 车、自主完成充电、自动前往维修保养门店进行清洗、保养并返回车位。《中国经营报》记者注意到, 这一切,正随着更高级别自动驾驶的落地而走进现实。 "服务生态正在成为继汽车制造、数字与AI技术以外的汽车产业第三大竞争力。汽车服务业到2028年将 形成超8万亿的市场规模,成为我们待开发的第二个汽车产业。"近日,车百会理事长张永伟在首届自动 驾驶出行生态论坛上表示,随着汽车产业迈入自动驾驶时代,必须建立与之相匹配的数字化、新型汽车 服务业态。他强调,智能化不仅是汽车制造业的发展方向,同样也是汽车服务业的未来。 中经记者 尹丽梅 张硕 北京报道 我国正在多个城市有序推进自动驾驶商用化进程。引望智能驾驶产品线总裁李文广认为,自动驾驶的落 地将重塑出行生态,带来用户价值、生态价值以及社会价值。"在生态价值上,围绕洗车、停车、充 电、保险等进行跨行业融合升级,能够激活出行新产业空间,盘活存量资源,进而为用户节省时间,带 来更大便利。" 重新定义停车 停车难问题正困扰着越来越多的城市。论坛同期发布的《自动驾驶出行生态2025》报告(以下简 ...
观车 · 论势 || 京东汽车或是流通领域下一条“鲶鱼”
Core Insights - JD.com, in collaboration with CATL and GAC Group, is not entering the car manufacturing sector but is instead redefining the automotive distribution model through a service-oriented approach [1][4] - The partnership aims to create a triangular collaboration model that integrates user insights, manufacturing capabilities, and energy support, positioning JD.com as a "demand translator" and "service integrator" [2][3] Industry Transformation - The automotive distribution sector is undergoing significant changes, with traditional dealership models facing unprecedented challenges, including a reported 52.6% loss rate among dealers due to price discrepancies and reduced manufacturer incentives [2][3] - JD.com's entry provides a new reference for channel transformation, addressing high customer acquisition costs and fragmented service standards in the automotive market [3] Innovative Business Model - JD.com employs a "three horizontal and three vertical" collaboration model, integrating manufacturing, energy, and sales while streamlining the entire vehicle lifecycle from selection to maintenance [3] - This model shifts the focus from traditional manufacturing profits to high-value user services and channel integration, creating a decentralized automotive service ecosystem [3][4] Challenges Ahead - JD.com must cultivate consumer trust in purchasing vehicles through third-party platforms, as high-value items like cars face skepticism from buyers [4] - The efficiency of cross-company collaboration among GAC, CATL, and JD.com is crucial for aligning manufacturing schedules, energy network development, and traffic operations [4] - Regulatory and standardization issues related to battery specifications and infrastructure must be addressed in collaboration with local governments and industry associations [4] Significance of the Attempt - JD.com's cross-industry initiative is timely, as the penetration rate of new energy vehicles exceeds 50%, indicating a shift in the automotive landscape [4] - This "platform integration" model offers a fresh perspective for the struggling automotive distribution sector, suggesting that e-commerce platforms can play a pivotal role in reshaping industry ecosystems [4] - Regardless of the outcome, JD.com's exploration will provide valuable insights for the digital transformation of the automotive industry, potentially positioning it as a disruptive force similar to its impact in the 3C sector [4]