汽车海外本土化生产
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长城汽车为欧洲首家工厂选址,到2029年在欧年产30万辆
Guan Cha Zhe Wang· 2025-11-26 10:29
同时,长城汽车也在密切关注欧盟的产业政策,特别是投资环境和关税的变化。 史青科表示,他一直 关注国际市场的变化,因为从长远来看在欧洲建厂是一项巨大的投资,需要确保商业的可行性。 目前,长城汽车在俄罗斯、泰国和巴西经营有海外工厂。史青科表示,长城汽车此前已设立到2030年在 海外年销100万辆外汽车的目标,因此需要加快欧洲市场的扩展;同时,欧洲市场对中国品牌仍有巨大 潜力,长城汽车计划的工厂将生产从传统燃油车到纯电动车的多种动力类型的汽车。 长城高端品牌魏牌在法国巴黎展出 视觉中国 【文/观察者网 潘昱辰 编辑/高莘】据路透社11月26日报道,长城汽车副总裁、长城国际总裁史青科表 示,长城汽车正在为其位于欧洲的第一家汽车工厂选址,计划到2029年在欧洲实现年产量30万辆的目 标。 早在2023年,长城汽车总经理穆峰便透露了扩展欧洲市场的雄心,并着手为工厂选址。 据报道,西班牙和匈牙利是长城汽车欧洲工厂的候选地。史青科表示,劳动力和物流成本是选址考虑的 众多因素之一,因为长城汽车在初始阶段需要将零部件运送到目标市场进行组装。 根据JATO Dynamics的数据,尽管2024年长城汽车海外销量达到创纪录的45.3 ...
独家|零跑汽车欧洲本土化生产落地西班牙,计划明年三季度投产
Guo Ji Jin Rong Bao· 2025-08-28 05:58
Core Insights - The article discusses the strategic move of Leap Motor to establish a localized manufacturing base in Zaragoza, Spain, to enhance its competitiveness in the European market [4][11]. Group 1: Localization Strategy - Leap Motor's European manufacturing base will be located at the Stellantis factory in Zaragoza, which is a significant step towards local production [4][11]. - The factory is set to begin production of the B series models, starting with the B10 compact electric SUV in Q3 of next year, followed by the B05 model [5][15]. - Leap Motor aims to leverage Stellantis's existing facilities to reduce costs and avoid trade barriers, with a focus on local assembly and procurement [13][14]. Group 2: Market Expansion and Sales Goals - Leap Motor has entered over 30 countries and regions, with Europe being a core market, where the T03 and C10 models account for 90% of overseas sales [5][6]. - The company reported overseas sales of 20,375 units in the first half of the year and has set an annual sales target of 580,000 to 650,000 units, maintaining an overseas sales guidance of 50,000 to 60,000 units [6][7]. - Leap Motor anticipates a doubling of overseas sales next year following the establishment of localized production [7][9]. Group 3: Strategic Partnerships - In October 2023, Stellantis announced a €1.5 billion investment to acquire a 20% stake in Leap Motor, facilitating a joint venture named "Leap International" for global market operations [11][12]. - The partnership aims to integrate Leap Motor's technology with Stellantis's resources, targeting 500 overseas outlets and annual sales exceeding 150,000 units by 2026 [11][12]. - The Zaragoza factory has a production capacity of 300,000 vehicles per year and is part of a broader strategy to enhance electric vehicle production in Europe [14].