Core Viewpoint - Great Wall Motors is planning to establish its first automotive factory in Europe, aiming for an annual production capacity of 300,000 vehicles by 2029 [1][3]. Group 1: Expansion Plans - Great Wall Motors is actively seeking locations for its European factory, with Spain and Hungary as potential sites [1]. - The company has set a target to sell 1 million vehicles overseas by 2030, necessitating an accelerated expansion into the European market [3]. Group 2: Market Considerations - Labor and logistics costs are key factors in the site selection process for the new factory, as initial operations will require transporting components to the target market for assembly [1]. - The company is closely monitoring EU industrial policies, particularly changes in the investment environment and tariffs, to ensure the long-term viability of its investment in Europe [3]. Group 3: Current Operations and Challenges - Great Wall Motors currently operates overseas factories in Russia, Thailand, and Brazil [3]. - Despite a record overseas sales projection of 453,000 vehicles in 2024, the registration of its new energy brand Ora in Europe has seen a significant decline of 41%, with only 3,706 new registrations [3].

Core Insights - The article discusses the strategic move of Leap Motor to establish a localized manufacturing base in Zaragoza, Spain, to enhance its competitiveness in the European market [4][11]. Group 1: Localization Strategy - Leap Motor's European manufacturing base will be located at the Stellantis factory in Zaragoza, which is a significant step towards local production [4][11]. - The factory is set to begin production of the B series models, starting with the B10 compact electric SUV in Q3 of next year, followed by the B05 model [5][15]. - Leap Motor aims to leverage Stellantis's existing facilities to reduce costs and avoid trade barriers, with a focus on local assembly and procurement [13][14]. Group 2: Market Expansion and Sales Goals - Leap Motor has entered over 30 countries and regions, with Europe being a core market, where the T03 and C10 models account for 90% of overseas sales [5][6]. - The company reported overseas sales of 20,375 units in the first half of the year and has set an annual sales target of 580,000 to 650,000 units, maintaining an overseas sales guidance of 50,000 to 60,000 units [6][7]. - Leap Motor anticipates a doubling of overseas sales next year following the establishment of localized production [7][9]. Group 3: Strategic Partnerships - In October 2023, Stellantis announced a €1.5 billion investment to acquire a 20% stake in Leap Motor, facilitating a joint venture named "Leap International" for global market operations [11][12]. - The partnership aims to integrate Leap Motor's technology with Stellantis's resources, targeting 500 overseas outlets and annual sales exceeding 150,000 units by 2026 [11][12]. - The Zaragoza factory has a production capacity of 300,000 vehicles per year and is part of a broader strategy to enhance electric vehicle production in Europe [14].