汽车经销商返利

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亏钱卖车的经销商,如今连返利、返佣也难拿到了
经济观察报· 2025-06-28 05:54
Core Viewpoint - The automotive dealership ecosystem is under significant pressure due to factors such as the cessation of high-interest and high-rebate auto financing policies, the suspension of vehicle replacement subsidies, and ongoing market price wars, leading to a challenging environment for dealers [1][4]. Summary by Sections Industry Challenges - Automotive dealers are increasingly struggling to make profits, with many relying on ancillary services like after-sales, insurance rebates, and vehicle decoration for income, as selling cars directly is often unprofitable [2][6]. - The China Automobile Dealers Association reported that 4,419 dealerships exited the market in 2024, marking the first negative growth in dealership numbers since 2021 [2]. Dealer Profitability - The average gross profit margin (GP1) for dealers is around -16%, indicating that most dealers cannot achieve profitability through car sales alone due to price discrepancies [6]. - Approximately 80% of main sales models are experiencing price discrepancies exceeding 20%, meaning dealers could lose around 20,000 yuan on a vehicle priced at 100,000 yuan [6]. Rebate and Financing Issues - The complexity and ambiguity of rebate structures, along with significant differences in rebate payment timelines among brands, exacerbate the financial strain on dealers [8][9]. - The cessation of the "high-interest high-rebate" financing policy has severely impacted dealer profitability, as this was a crucial revenue stream for many [12][14]. Recommendations for Improvement - The automotive dealer association has called for clearer rebate policies, a reduction in rebate payment timelines to no more than 30 days, and cash payments to dealers that can be freely utilized [10]. - The association emphasizes the need for a more structured and fair market environment to ensure sustainable growth in the automotive industry [15].
亏钱卖车的经销商,如今连返利、返佣也难拿到了
Jing Ji Guan Cha Wang· 2025-06-27 14:22
Core Viewpoint - The automotive dealership industry is facing significant challenges due to intense competition, price wars, and long payment cycles from manufacturers, leading to a decline in profitability and an increase in dealership closures [2][4]. Group 1: Industry Challenges - Automotive dealers are increasingly relying on ancillary services such as after-sales service, insurance rebates, and vehicle decoration for profit, as selling cars directly is often unprofitable [2]. - In 2024, the number of automotive 4S dealerships in China is projected to decline by 4,419, marking the first negative growth in dealership scale since 2021 [2]. - The average gross profit margin (GP1) for dealerships is reported to be around -16%, indicating that most dealers are unable to achieve profitability through car sales alone [4]. Group 2: Manufacturer Responses - Some manufacturers, including GAC Group and BMW, have committed to shortening the rebate payment cycle to within 60 days to alleviate financial pressure on dealers [3]. - However, the current measures are deemed insufficient as the banking system has halted high-interest rebate policies, further straining the already fragile dealership ecosystem [3][7]. Group 3: Rebate Issues - The complexity and ambiguity of rebate structures, particularly promotional rebates, create challenges for dealers in calculating their earnings [4][6]. - There is a significant disparity in rebate payment timelines among different brands, with luxury brands often having longer payment cycles compared to domestic brands [5][6]. - The automotive industry association has called for clearer rebate policies, a maximum payment cycle of 30 days, and cash payments to dealers to improve financial conditions [6]. Group 4: Financial Policy Impact - The recent cessation of high-interest rebate policies has severely impacted dealership profitability, as many dealers relied on these financial incentives to maintain margins [7][9]. - The average early repayment rate for car loans has exceeded 30%, leading to reduced net interest margins for banks and contributing to the discontinuation of high-interest rebate policies [8][9]. - The automotive industry is expected to undergo significant restructuring as a result of these financial policy changes, with manufacturers needing to adapt their financial strategies to remain competitive [9].
汽车行业“反内卷”打响第二枪!全国工商联汽车经销商商会呼吁→
Zheng Quan Shi Bao· 2025-06-23 15:11
Core Viewpoint - The automotive industry is facing significant pressure, prompting dealers to call for optimized rebate policies and shorter rebate payment periods from manufacturers [1][2]. Group 1: Dealer Challenges - Automotive dealers are experiencing substantial operational pressure, with a report indicating that while many dealers are meeting their sales targets for 2024, losses in new car business are still affecting their survival [1][5]. - A survey by the China Automobile Dealers Association revealed that 84.4% of dealers are facing price inversion issues, with 60.4% experiencing price inversions exceeding 15% [4][5]. Group 2: Rebate Issues - The China Automobile Dealers Association highlighted multiple issues with the rebate policies from manufacturers, including complex rebate structures and significant differences in payment timelines among brands [2][3]. - The survey found that 17 brands have a fixed rebate payment period of no more than 30 days, while some brands have payment periods extending up to 180 days [3]. - The association called for clearer rebate policies, shorter payment periods, and fewer restrictions on rebate usage [3]. Group 3: Manufacturer Responses - Several manufacturers, including GAC Group and BMW, have committed to ensuring rebate payments to dealers within 60 days, responding to the financial pressures faced by dealers [4]. - The proactive measures taken by manufacturers, such as issuing price discounts and lowering sales targets, have led to an increase in dealer satisfaction despite ongoing challenges [5].