近年来，泉州文旅热度的攀升为本土文创提供了前所未有的生长空间。原创设计师与工作室日趋活跃， 政府部门搭建的赛事平台与孵化机制则为创意落地提供了系统支撑。兼具趣味、美观、实用与文化底蕴 的产品，正以更当代的语汇讲述城市故事；世遗元素被转化为潮玩手办，闽南符号走进日常消费，文创 市场的消费潜力随之加速释放。 然而，"百花齐放"尚属序章。在"国潮"涌动、地方文化消费整体向上的时代窗口期，更严峻的考题摆在 面前：如何让创意工作室从"小而美"走向可持续品牌？如何让德化瓷赛道上的设计真正进入寻常百姓的 餐桌与茶席？如何避免赛事热度退潮后，创意被束之高阁、无人问津？这些问题的答案，不在赛场，而 在市场；不在一次性曝光，而在持续的生态培植。 "让收藏在博物馆里的文物、陈列在广阔大地上的遗产、书写在古籍里的文字都活起来。"这一愿景的实 现，需要创作者接续深耕，更需要政府、高校、企业、平台的协同赋能。"润物无声"大赛走过7届，恰 如其名：好的文创能在日复一日的浸润中，重塑一座城市的文化表情。 日前，第七届"润物无声"泉州文创旅游商品设计大赛在泉州工艺美术合作社落幕。从近千份投稿中脱颖 而出的48件作品，以"城市礼物""泉州美食" ...

转自：贵州日报 记者：当前旅游消费正从"看风景"转向"深体验"，面对这一趋势贵州应如何加速转型？ 汪文学：面对旅游消费趋势的变化，贵州文旅转型的核心路径是从"单一景观供给"转向"多元生活方式 供给"，让自然山水与文化体验、生活场景深度交融。 加速转型需抓好两大关键，一是强化体验场景营造；二是推动"文化+景观"加速融合，给自然景观注入 文化灵魂，避免只看山水无故事，让看风景升级为品文化。 记者："文旅+"融合模式中，哪些路径更适合贵州？如何通过业态创新延长产业链、提升附加值？ 汪文学：业态融合是比较优势转化的关键，立足贵州资源特质，"文旅+农业""文旅+研学"都是可持续性 的融合路径，既能发挥山地农业、文化遗产富集的比较优势，又能突破观光游的短板。 the 10 贵州省"十五五"规划建议提出，以文旅资源开发为重点，持续把文旅产业打造成支柱产业、民生产业、 幸福产业。贵州开放大学（贵州职业技术学院）副校长（副院长）、教授汪文学在接受记者采访时表 示，贵州需以奇特自然景观为基底，深挖民族文化内涵，积极探索"文旅+"模式，持续将"人情味"融入 旅游产业全链条，推动观光旅游向沉浸式体验游升级。 记者：贵州文旅的核心竞争 ...

Core Insights - The opening of Fuzhou's first city duty-free store marks a significant step in enhancing inbound consumption experiences, attracting tourists with a new shopping model that allows for "slow shopping in the city and airport pickup" [1][4] - The implementation of various inbound consumption facilitation policies has led to a notable increase in the number of duty-free shops and sales, with a reported sales volume of nearly 200 million yuan in tax refunds from January to November this year [1][10] Group 1: Duty-Free Store Details - The Fuzhou city duty-free store spans 857 square meters and is a collaboration between China Duty Free Group, Fujian Tourism Development Group, and Xiamen Xiangye Group, featuring an innovative model that combines duty-free and taxable goods, as well as imported and domestic products [4][5] - The store offers around 1,300 selected products from approximately 140 international and domestic brands, including 15 intangible cultural heritage brands and 4 time-honored Chinese brands [4][10] Group 2: Tourist Experience - Tourists from various countries, such as Singapore and the UK, expressed satisfaction with the shopping experience, highlighting the convenience of mobile payments and the ability to leisurely select products without the rush typically associated with airport duty-free shopping [6][7] - The store's offerings include unique local products, such as souvenirs and cultural items, which enhance the appeal for international visitors [6][8] Group 3: Policy and Market Expansion - Fujian province has been proactive in expanding its duty-free consumption landscape, with multiple duty-free stores opening in key locations, including Fuzhou Changle International Airport and Xiamen [7][10] - Recent policies aim to enhance the inbound tourism experience, with a target of attracting 5.5 million inbound tourists and generating over 6 billion USD in tourism spending by the end of 2026 [12][14] Group 4: Consumer Events and Promotions - The "Shopping in China: All Fujian Shopping Carnival" event was launched to promote local products and enhance consumer engagement, showcasing various regional brands and products [9][11] - The initiative aims to facilitate the international market entry of high-quality local goods through duty-free and tax refund channels, thereby accelerating the "going global" process for domestic products [9][12]

Core Viewpoint - The article highlights the innovative business model of "Baking Memory," a large bakery in Zibo, which combines a supermarket-like experience with freshly baked goods, targeting family-oriented consumers in third and fourth-tier cities [2][15][46]. Group 1: Business Model and Experience - "Baking Memory" operates in a 3000㎡ space, resembling a supermarket where customers can select freshly baked bread and cakes while enjoying a family-friendly environment [2][11]. - The bakery features an open kitchen where customers can see the baking process, enhancing transparency and trust in product quality [20][23]. - The shopping experience is designed to be immersive, with customers using shopping carts to select products, similar to a grocery store [28][30]. Group 2: Target Market and Consumer Behavior - The business model aligns with the consumption habits of families in third and fourth-tier cities, where bulk purchases of baked goods are common [18][32]. - The average transaction value is around 50 yuan, with weekend purchases reaching up to 80 yuan, indicating a high volume of sales per visit [30][43]. - The bakery's pricing strategy is 20%-30% lower than traditional supermarkets, appealing to cost-conscious families [43][47]. Group 3: Product Offering and Quality - "Baking Memory" offers a wide range of products, including freshly baked bread, desserts, and beverages, catering to family and social occasions [35][46]. - The bakery emphasizes high-quality ingredients, with a commitment to using child-safe standards for raw materials, which is crucial for attracting family customers [41][43]. - The brand focuses on providing a "fresh" experience, with products served hot and straight from the oven, enhancing customer satisfaction [33][46]. Group 4: Future Expansion and Market Potential - The success of "Baking Memory" in Zibo has led to plans for further expansion, including a flagship store in Shanghai, indicating a scalable business model [44][46]. - The brand aims to tap into the overlooked market opportunities in smaller cities, suggesting a potential trend in family-oriented baking consumption [46][47].