Core Viewpoint - The article highlights the commitment of Hongjitang Pharmaceutical Group to preserve and innovate traditional Chinese medicine (TCM) culture, particularly through the establishment of the Bian Que Memorial Hall and related cultural activities in Shandong, emphasizing the company's role in promoting TCM heritage and its modern applications [1][4][11]. Group 1: Cultural Initiatives - Hongjitang Pharmaceutical Group launched the Hongjitang Cultural Experience Week on September 23, coinciding with the upcoming 2025 Shandong "Bian Que's Hometown" TCM Cultural Experience Week [1]. - The newly established Bian Que Memorial Hall and other facilities aim to honor the legacy of Bian Que, a historical figure in TCM, and to promote the innovative development of TCM [1][4]. - The company has rebuilt the Bian Que Memorial Hall to pay tribute to the historical significance of Bian Que and to fulfill its responsibility in TCM cultural transmission [4][5]. Group 2: Product and Service Development - Hongjitang has developed a comprehensive health product matrix that includes health foods and traditional Chinese medicines, aligning with Bian Que's medical philosophy of "preventing disease, treating potential diseases, and curing existing diseases" [7]. - The company has established a museum dedicated to traditional Chinese medicine slices, showcasing the history, quality standards, and production techniques of TCM [8][10]. - Hongjitang has created an ecological circle for authentic medicinal materials, ensuring quality control from cultivation to medication through a standardized production and traceability system [10]. Group 3: Community Engagement and Recognition - The "Hongji Yueyang" TCM health consumption scene has been recognized as one of the top 100 new consumption scenes in the country, integrating ecological tourism and cultural festivals [11][13]. - The company actively participated in the preparation for the cultural tourism experience week, setting up dedicated booths to promote TCM health knowledge and engage the public [13]. - Hongjitang's initiatives are seen as exemplary practices in advancing TCM innovation and quality development, contributing to the broader "Healthy China" strategy [13].