Core Viewpoint - The article highlights the commitment of Hongjitang Pharmaceutical Group to preserve and innovate traditional Chinese medicine (TCM) culture, particularly through the establishment of the Bian Que Memorial Hall and related cultural activities in Shandong, emphasizing the company's role in promoting TCM heritage and its modern applications [1][4][11]. Group 1: Cultural Initiatives - Hongjitang Pharmaceutical Group launched the Hongjitang Cultural Experience Week on September 23, coinciding with the upcoming 2025 Shandong "Bian Que's Hometown" TCM Cultural Experience Week [1]. - The newly established Bian Que Memorial Hall and other facilities aim to honor the legacy of Bian Que, a historical figure in TCM, and to promote the innovative development of TCM [1][4]. - The company has rebuilt the Bian Que Memorial Hall to pay tribute to the historical significance of Bian Que and to fulfill its responsibility in TCM cultural transmission [4][5]. Group 2: Product and Service Development - Hongjitang has developed a comprehensive health product matrix that includes health foods and traditional Chinese medicines, aligning with Bian Que's medical philosophy of "preventing disease, treating potential diseases, and curing existing diseases" [7]. - The company has established a museum dedicated to traditional Chinese medicine slices, showcasing the history, quality standards, and production techniques of TCM [8][10]. - Hongjitang has created an ecological circle for authentic medicinal materials, ensuring quality control from cultivation to medication through a standardized production and traceability system [10]. Group 3: Community Engagement and Recognition - The "Hongji Yueyang" TCM health consumption scene has been recognized as one of the top 100 new consumption scenes in the country, integrating ecological tourism and cultural festivals [11][13]. - The company actively participated in the preparation for the cultural tourism experience week, setting up dedicated booths to promote TCM health knowledge and engage the public [13]. - Hongjitang's initiatives are seen as exemplary practices in advancing TCM innovation and quality development, contributing to the broader "Healthy China" strategy [13].

Core Viewpoint - The article highlights the successful presentation of Beijing Tongrentang Technology Development Co., Ltd. at the 27th China Beijing International Science and Technology Industry Expo, showcasing both traditional Chinese medicine and innovative health products, reflecting a blend of heritage and modernity [1][2]. Group 1: Traditional Chinese Medicine Products - The company emphasizes its unique formulation, high-quality ingredients, exquisite craftsmanship, and significant efficacy in its pharmaceutical offerings, focusing on meeting market demands [2]. - The "Royal Medicine 300" series includes 24 traditional Chinese medicine varieties and 10 nourishing paste varieties, showcasing the historical and cultural significance of Tongrentang's traditional medicine [6]. Group 2: Innovative Health Solutions - The company integrates traditional Chinese medicine with modern technology, exemplified by the personalized skin testing device that uses advanced imaging technology to provide customized skincare solutions [10]. - The introduction of the Tongrentang herbal cosmetics series, including products like whitening masks and hair care solutions, has received positive feedback from attendees [12]. Group 3: Non-Pharmaceutical Products - The company is expanding its non-pharmaceutical offerings, including health foods and beverages, which complement its traditional Chinese medicine products, creating a comprehensive health product portfolio [12]. - The company has developed a range of aromatic products, including incense and essential oils, that combine traditional craftsmanship with modern consumer preferences [16][17].