Core Insights - The article highlights the rising popularity of winter tourism, particularly ice and snow travel, with a significant increase in bookings from southern tourists, who account for over 70% of the total [3][4]. Group 1: Trends in Winter Tourism - The 2025-2026 winter season is expected to see a diverse range of popular destinations, with Harbin, Shenyang, and Urumqi among the top choices [5][6]. - Hotel and accommodation bookings for popular ice and snow destinations have surged, with an average year-on-year increase of over 80% for certain locations [5][6]. - The peak travel periods are anticipated to drive hotel prices to their highest levels of the year, particularly in Harbin and other key destinations [5][6]. Group 2: Consumer Behavior and Preferences - There is a notable increase in group tour bookings for winter travel, with a year-on-year growth exceeding 100% [6][7]. - The trend of "ice and snow + hot springs" is gaining traction, especially among younger demographics, with a 43% increase in bookings from the post-2000 generation [7]. - Family-oriented travel packages, including ski lessons for children, are becoming increasingly popular among 80s and 90s age groups [7]. Group 3: International Travel Trends - The demand for outbound winter tourism is also rising, with popular international destinations including Moscow, Switzerland, and Canada [8]. - The recent visa-free policy for Russia has led to a noticeable increase in winter travel bookings, while traditional favorites like Japan are seeing a decline in popularity [8].

Group 1 - The winter tourism trend is rising, with southern tourists making up over 70% of bookings for snow-related travel products, indicating a significant interest from southern cities like Shanghai and Nanjing towards northern snow destinations [1] - The top ten snow tourism destinations are dominated by Northeast China, with Harbin seeing over 80% year-on-year growth in homestay bookings, reflecting a strong demand for diverse travel experiences [1] - The 2025-2026 snow season is expected to see continued popularity in ice sports and cultural tourism, with key destinations including Harbin, Urumqi, and Changchun, and a notable increase in hotel and accommodation prices during peak travel times [2] Group 2 - Group travel bookings for winter have more than doubled year-on-year, with popular destinations including Yunnan and Northeast China, highlighting a trend towards diverse travel preferences [3] - The winter tourism market is characterized by a growing interest in "ice and snow + hot spring" experiences, particularly among younger demographics, with a 30% increase in bookings for accommodations featuring hot springs [6] - International snow tourism is also gaining traction, with destinations like Moscow and Switzerland becoming popular, driven by favorable visa policies and changing consumer preferences [7]