0:00 新雪季已全面"开板"！屏幕前的你，是不是也和我一样，被朋友圈里的滑雪美图刷屏了？总之，这个冬 天刚刚开始，消费很热，玩法很多，冰雪经济更是迈入黄金发展期。近期，在2025国际冬季运动博览会 主论坛上发布的《中国冰雪产业发展研究报告（2025）》显示，今年我国冰雪产业规模将突破万亿元大 关，达10053亿元。这一数字也意味着，冰雪经济正成为我国经济发展的新兴力量。 这一趋势在政策赋能与市场需求的双重驱动下愈发鲜明。也是在近日，吉林省长春市成功获得2027年第 33届世界大学生冬季运动会承办权，相信将为吉林冰雪经济的深化发展注入强劲动力。 如今，"冰雪+"多元业态加速融合，早已突破传统冰雪游玩的单一模式，主打一个沉浸式体验，冰雪运 动与冰雪文旅共同构筑起产业发展的两大主线。我特别关注到，今年吉林、新疆、河北等地的知名滑雪 场，普遍较去年提前半个月开启新雪季；同时，还有越来越多的"00"后"10"后"小孩哥""小孩姐"也加入 到滑雪运动中来。今年以来，包含儿童一对一私教、陪滑等服务的滑雪套餐热度增长显著。 从地域维度来看，冰雪产业的蓬勃发展更打破了地域局限。最直接的体现是，冰雪运动已不再是东北地 域的"专 ...

Core Insights - The ice and snow industry in China is entering a golden development period, with the market size expected to exceed 1 trillion yuan, reaching 1005.3 billion yuan this year, indicating its emergence as a new driving force in the economy [1] - The successful bid for the 2027 Winter Universiade in Changchun is anticipated to provide a strong impetus for the development of the ice and snow economy in Jilin [1] - The integration of "ice and snow+" diverse business models is creating immersive experiences, combining ice and snow sports with cultural tourism as the two main lines of industry development [1] Regional Development - The growth of the ice and snow industry is breaking regional limitations, with ice sports becoming a nationwide consumption trend, as evidenced by over 70% of ice tourism product bookings coming from southern tourists [2] - The post-Winter Olympics era is witnessing a shift in ice and snow consumption from seasonal entertainment to a lifestyle enjoyed by the general public [2] - New policies aimed at enhancing the supply-demand match in consumer goods are expected to further stimulate the ice and snow economy, emphasizing the need for high-quality sports equipment and facilities [2] Industry Structure - Since the 14th Five-Year Plan, China's ice and snow industry has established a comprehensive value chain covering upstream equipment manufacturing, midstream event operation and skill training, and downstream tourism and leisure [3] - New technologies such as 5G, artificial intelligence, and virtual reality are driving high-quality development in ice and snow equipment, leading to the creation of new products and enhancing user experiences [3] - The focus of ice and snow tourism is shifting from hardware competition to a comprehensive service upgrade, emphasizing the importance of customer experience and service quality [3]

Core Insights - The annual ice and snow tourism season has officially begun as temperatures drop below zero across many regions in China, leading to increased hotel bookings and diverse winter activities [1][2] Group 1: Ice and Snow Tourism Trends - Ice and snow tourism has become a hot travel trend, with platforms like Tongcheng Travel reporting that ice sports and cultural tourism remain major consumer hotspots [1] - Popular destinations include ski resorts and ice-themed amusement parks, which are expected to continue attracting significant visitor traffic [1][2] Group 2: Hotel and Booking Trends - Ski resorts have opened earlier this season, leading to a 50-70% increase in hotel bookings in the surrounding areas [2] - For instance, hotel bookings in Fuyun County, near the Keketohai International Ski Resort, surged by 51.6% one week after its opening [2] Group 3: New Experiences and Activities - Various innovative activities such as ice fishing, snowmobile rides, and hot pot experiences in snow houses are drawing tourists [3] - The combination of "ice and snow" with hot springs has gained popularity among younger travelers, with a 30% increase in related accommodation bookings [3] Group 4: Diverse Destinations - The 2025-2026 snow season features a wider variety of popular destinations, including scenic spots like Yulong Snow Mountain and Changbai Mountain, appealing to tourists interested in snow viewing [4] - Families, particularly those from the 80s and 90s generations, prefer flexible travel options like self-driving and independent travel [4] Group 5: International Ice and Snow Travel - There is a growing trend in outbound ice and snow tourism, with popular destinations including Moscow, Switzerland, and Kazakhstan [5] - China is also emerging as a new destination for global ice and snow enthusiasts, with a 13.58% increase in bookings by non-Chinese passport holders for domestic flights [6]

Core Insights - The article highlights the rising popularity of winter tourism, particularly ice and snow travel, with a significant increase in bookings from southern tourists, who account for over 70% of the total [3][4]. Group 1: Trends in Winter Tourism - The 2025-2026 winter season is expected to see a diverse range of popular destinations, with Harbin, Shenyang, and Urumqi among the top choices [5][6]. - Hotel and accommodation bookings for popular ice and snow destinations have surged, with an average year-on-year increase of over 80% for certain locations [5][6]. - The peak travel periods are anticipated to drive hotel prices to their highest levels of the year, particularly in Harbin and other key destinations [5][6]. Group 2: Consumer Behavior and Preferences - There is a notable increase in group tour bookings for winter travel, with a year-on-year growth exceeding 100% [6][7]. - The trend of "ice and snow + hot springs" is gaining traction, especially among younger demographics, with a 43% increase in bookings from the post-2000 generation [7]. - Family-oriented travel packages, including ski lessons for children, are becoming increasingly popular among 80s and 90s age groups [7]. Group 3: International Travel Trends - The demand for outbound winter tourism is also rising, with popular international destinations including Moscow, Switzerland, and Canada [8]. - The recent visa-free policy for Russia has led to a noticeable increase in winter travel bookings, while traditional favorites like Japan are seeing a decline in popularity [8].

随着冬季来临，冰雪游成为出行热点。 随着冬季来临，冰雪游成为出行热点。"南方小土豆"再掀"北上"浪潮，途牛数据显示，上海、南京、沈阳、北京、深圳、 成都、杭州、天津、武汉、宁波等是冰雪旅游热门客源地城市。在截至目前预订冰雪旅游相关产品的用户中，南方游客占 比超过70%。 与此同时，冰雪旅游呈现"旅游+"的多元化模式，拉动更多消费产业，前十大冰雪游热门目的地，东北占六席，哈尔滨等 热门目的地民宿预订热度同比增长超80%。 气温降了，冰雪游升温了 同程旅行发布《2025-2026雪季冰雪游趋势报告》显示，冰雪运动和冰雪文旅依然是两大主要消费热点，滑雪度假区、冰雪 主题乐园等将继续扮演热门目的地的客流担当。基于同程旅行平台主要冰雪目的地的机票、酒店及度假线路预订数据， 2025～2026雪季的热门目的地主要有哈尔滨、沈阳、乌鲁木齐、长春、呼伦贝尔、阿勒泰、齐齐哈尔、大兴安岭、长白 山、伊犁。冰雪游客流高峰时段，热门目的地的酒店民宿预订热度和价格也将迎来一年中的高点。 不少消费者为提前锁定房价已陆续开始预订哈尔滨、吉林等热门冰雪游目的地11月下旬至12月份的房源，同程旅行平台上 相关目的地的民宿预订热度平均同比增长超 ...