Core Insights - Haier has established an air conditioning production base in Chonburi, Thailand, with an investment of 10 billion THB [1] - The project will be executed in three phases, starting with an annual production capacity of 3 million units, expanding to 3.5 million units by 2026, and reaching 6 million units by 2027 [1] - The new factory is expected to create 3,000 jobs and will serve both domestic and international markets [1] Company Strategy - This new facility is Haier's second production base in Thailand, complementing its existing factory in Kabin Buri, which primarily produces refrigerators and air conditioning products [1] - Haier's chairman, Zhou Yunjie, emphasized that this significant investment reflects the company's confidence in the Thai economy and aims to position Thailand as a strategic manufacturing hub in Southeast Asia [1] - The investment marks an important milestone in China-Thailand cooperation, coinciding with the 50th anniversary of diplomatic relations between the two countries [1] Market Focus - The air conditioning products manufactured at the new facility will be targeted for the domestic Chinese market, while also being exported to the EU, North America, and Middle Eastern countries, which are projected to become the largest export markets for Haier [1]