你还记得那种感觉吗就是你每天吭哧吭哧写稿、剪视频，发出去的时候信心满满，结果一看后台，播放量、阅读量断崖式下跌，平台的推荐量少得可怜。上 周我就经历了一次，我一个小红书账号，平时笔记怎么也有三五千的阅读，那天一条精心准备的内容，发布8个小时后，阅读量居然卡在200多。当时真的心 都凉了半截，脑子里全是问号我踩到什么违禁词了内容质量不行了还是平台算法又改了 那种焦虑感，我相信每个做内容的同行都懂。我们投入的不仅仅是时间，还有热情和期待。流量暴跌的背后，往往意味着你辛苦创作的内容，根本没有机会 被它该看到的观众发现。我自己复盘了一下，发现问题可能出在好几个环节一来，我同时在运营公众号、头条、小红书、知乎，为了省事，经常是一篇内容 简单改改标题和开头就多平台发布，这其实很危险，因为每个平台的调性和推荐逻辑天差地别，这种"偷懒式分发"很容易被平台判定为低质或非原创，导致 限流。二来，发布时间也很随性，完全是看自己什么时候有空，没有研究过各平台的用户活跃高峰期。 痛定思痛，我知道必须要改变这种粗放的管理方式了。以前我也试过一些工具，要么功能单一，要么操作复杂，学起来头大。直到我在一个创作者社群里， 看到有朋友提到用「A ...

Core Insights - Amazon sellers are facing significant challenges in driving traffic, with rising advertising costs and low conversion rates [1][3] - TikTok is emerging as a promising platform for traffic generation, particularly for younger demographics [1][4] Group 1: Challenges Faced by Amazon Sellers - Rising costs of in-platform advertising are leading to fierce competition, resulting in low conversion rates despite high spending [1] - Sellers are struggling with ranking optimization due to frequently changing rules, causing previously gained advantages to diminish quickly [1] - External traffic sources are proving ineffective, making it difficult for sellers to reach target customers [1][3] Group 2: Opportunities with TikTok - TikTok boasts a vast user base with millions of active users across various age groups, providing a potential audience for diverse products [4] - The platform's unique algorithm allows quality content to gain significant exposure, even for new accounts [4] - A case study of a new seller illustrates how engaging video content on TikTok can lead to substantial increases in traffic and sales on Amazon [3][4] Group 3: Considerations for Success on TikTok - Sellers need to create engaging video content that highlights product features while resonating with user preferences [6] - Understanding user interaction and platform dynamics is crucial for effectively directing TikTok traffic to Amazon stores [6] - Continuous research and practical experimentation are necessary for sellers to navigate the challenges of leveraging TikTok for traffic enhancement [6]