Demand - The global e-commerce penetration rate is increasing, accelerated by the pandemic, with global e-commerce retail sales reaching $5.4 trillion in 2022 and expected to reach approximately $6 trillion in 2023. The penetration rate rose from 7% in 2015 to 19% in 2022, projected to reach 23% by 2026 [3][4] - The e-commerce market is concentrated in the Asia-Pacific and North America/Europe regions, which account for about 88% of the global market. Emerging markets like Southeast Asia, the Middle East, and Africa show strong growth potential [3][4] - The U.S. and Western Europe are key markets for consumer goods due to high GDP per capita and strong consumer willingness, while the Middle East offers a favorable trade environment and Southeast Asia has a large population with significant consumption potential [3][4] Supply - Amazon holds a dominant position in the e-commerce industry across North America, Western Europe, and other regions, with a global market share of approximately 15% in 2022. Over 50% of cross-border sellers prefer Amazon as their platform [5][7] - Temu has pioneered a fully managed operation model since September 2022, attracting domestic sellers and global buyers, leading to a trend among platforms to adopt similar models [7] - China has a strong supply chain advantage, providing a rich and high-quality product base for cross-border e-commerce, which also drives the digital transformation of its manufacturing sector [8] - The cross-border direct shipping and overseas warehouse model is currently mainstream, with over 2,000 overseas warehouses in China and a significant increase in the number of warehouses in emerging markets [9]

Core Viewpoint - Miniso has been actively repurchasing its shares, signaling confidence in its future growth and potentially indicating that its stock is undervalued in the market [3][4]. Share Buyback Summary - On July 29, Miniso repurchased 226,000 shares at an average price of HKD 37.42 per share, totaling approximately HKD 845,700. The cumulative buyback for the year reached 9.1238 million shares, accounting for 0.74% of the total share capital [1][3]. - As of the same day, Miniso's stock price increased by 2.0%, closing at HKD 38.25 per share [2]. Company Overview - Miniso is a well-known retail enterprise that offers a variety of products, including household goods, creative home decor, fashion accessories, and health and beauty items, with a core business philosophy of "quality, creativity, and low prices" [4]. - The company has established a strong global presence with numerous stores worldwide, benefiting from a high cost-performance ratio that attracts a large consumer base [4]. - Miniso's business model involves close cooperation with various suppliers, enabling efficient product development, procurement, and sales, which allows the company to quickly respond to market demands and continuously introduce new product styles [4]. - Following its listing on the Hong Kong Stock Exchange, Miniso has garnered significant attention from investors, with its stock performance closely linked to its operational results, market expansion, and industry competition [4].

Core Insights - Amazon sellers are facing significant challenges in driving traffic, with rising advertising costs and low conversion rates [1][3] - TikTok is emerging as a promising platform for traffic generation, particularly for younger demographics [1][4] Group 1: Challenges Faced by Amazon Sellers - Rising costs of in-platform advertising are leading to fierce competition, resulting in low conversion rates despite high spending [1] - Sellers are struggling with ranking optimization due to frequently changing rules, causing previously gained advantages to diminish quickly [1] - External traffic sources are proving ineffective, making it difficult for sellers to reach target customers [1][3] Group 2: Opportunities with TikTok - TikTok boasts a vast user base with millions of active users across various age groups, providing a potential audience for diverse products [4] - The platform's unique algorithm allows quality content to gain significant exposure, even for new accounts [4] - A case study of a new seller illustrates how engaging video content on TikTok can lead to substantial increases in traffic and sales on Amazon [3][4] Group 3: Considerations for Success on TikTok - Sellers need to create engaging video content that highlights product features while resonating with user preferences [6] - Understanding user interaction and platform dynamics is crucial for effectively directing TikTok traffic to Amazon stores [6] - Continuous research and practical experimentation are necessary for sellers to navigate the challenges of leveraging TikTok for traffic enhancement [6]