流量逻辑
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别让经典沦为流量的牺牲品
Bei Jing Qing Nian Bao· 2025-12-12 03:56
更值得警惕的是,这种解构正在侵蚀公众的文学鉴赏力。苗怀明教授通过课堂实践引导学生反思: 当学生被要求"自证曹雪芹"时,绞尽脑汁编造的"证据"反而揭示了索隐的牵强。但现实中,许多年轻人 却将这类梗视为"文化梗",甚至误以为这是学术前沿。这种对严肃文学的误读,不仅削弱了经典权威, 更导致公众文学素养的隐性滑坡。 面对经典困境,我们需在娱乐与传承间寻找平衡。苗怀明教授的态度值得借鉴:他不否定玩梗的趣 味,但强调"不必当真"。这种包容背后,是对经典的敬畏。在南京大学课堂上,他引导学生从"大观园 女儿悲剧"切入,而非沉迷于历史密码,既尊重了年轻人的表达欲,又守护了文学的本真。 传承经典还需创新表达。某出版社推出《红楼梦》漫画版,用现代画风还原宝黛爱情,销量突破百 万册;某高校开设"红楼文化"选修课,将索隐派观点作为反面教材,引导学生思考文学与历史的关系。 这些尝试证明经典不必板着脸说教,但需守住底线——娱乐是手段,传承才是目的。 当我们将目光从历史密码移回文本本身,才会发现《红楼梦》的真正魅力:它写的是人的悲欢,是 情的纯粹,是时代的缩影。在流量至上的时代,经典不应沦为密码本,而应是照亮人心的灯塔。说到 底,《红楼梦》 ...
“挂壁照”背后的冒险行为该降温了
Bei Jing Qing Nian Bao· 2025-12-10 08:11
更值得警惕的是,此类行为将个人风险转嫁为社会代价。一旦发生意外,救援力量不得不进入未开发区 域实施搜救,不仅耗费大量公共资源,也将救援人员置于危险境地。近年来,多地因驴友违规穿越启动 救援的案例屡见不鲜。每个人都有选择生活方式的自由,但自由从来不应建立在对他人与社会无端负累 的基础上的。 河南南太行景区工作人员那句"总有些人在拼命地寻找刺激"点出了问题的关键。寻求刺激是人的天性, 但文明社会的进步,恰恰是以理性与规则为基础的,而非纵容其泛滥。我们尊重多元化的休闲旅行方 式,也理解现代人对突破常规的渴望,但这一切必须建立在珍视生命、承担责任的大前提之下。 对于景区,仅靠标识提示风险已远远不够,面对"双岭线"这类驴友路线,或可考虑与户外组织、社交平 台形成更紧密的共治。主动发布风险提示,明确未开发区域的具体位置和潜在危险;与当地救援力量建 立联动机制,提前做好应急准备。进一步加强与平台的合作,同时提供更多安全的替代选择——通过建 设规范步道、组织专业领队活动,将探索的冲动疏导至可持续的轨道。 近日,有大量网友发布在太行山脉一处名为窟窿山的地方打卡的视频和图片。从特定视角看,驴友就像 是挂在悬崖峭壁上,看上去十分刺 ...
雷军和影视飓风,卷入舆论流沙河
3 6 Ke· 2025-11-17 12:06
Core Viewpoint - The article discusses the negative impact of malicious video editing on public figures like Lei Jun and Tim, highlighting how original content can be distorted to create misleading narratives, leading to public backlash and misinterpretation of their statements [5][12][18]. Group 1: Impact of Video Editing - Lei Jun faced backlash after a statement about car design was taken out of context, leading to accusations of prioritizing aesthetics over safety [1][9]. - Tim's video was similarly misrepresented, with a humorous segment being edited to suggest he looked down on ordinary people, creating a false narrative of class conflict [3][12]. - Both cases illustrate how video snippets, once a tool for positive engagement, have turned into instruments of misinformation [7][13]. Group 2: Evolution of Video Snippets - Initially, video snippets helped figures like Lei Jun gain popularity by highlighting humorous or impactful moments, such as his "Are you OK" phrase during a product launch [8][16]. - The shift from positive to negative editing reflects a broader change in content consumption, where sensationalism and conflict drive engagement over context and accuracy [12][17]. - The article emphasizes that the same tools that once aided in building reputations are now being used to undermine them [11][18]. Group 3: Industry and Platform Responsibility - The article calls for clearer regulations around video snippets, emphasizing the need for proper authorization and ethical standards in content creation [17][18]. - It suggests that platforms should adjust algorithms to promote accurate content rather than sensationalized snippets, which often mislead viewers [12][18]. - The need for creators to proactively protect their content by emphasizing key messages and clarifying context is highlighted as a necessary strategy [17][18].
电商直播渠道下的烘焙增长:顽皮小老板的“白牌”突围之道
东京烘焙职业人· 2025-09-25 08:33
Core Viewpoint - The article discusses the transformation and opportunities within the Chinese baking industry, particularly focusing on the rise of e-commerce and live streaming as new sales channels for baking products, exemplified by the success story of Zheng Ma Qing Yun and his brand "Wang Pi Xiao Lao Ban" [1][11][32]. Group 1: Event Overview - The German Industrial Baking Localization and Nutritional Innovation Summit was held in Suzhou, Kunshan, featuring key figures from the German Consulate, Ston Group, and Wang Sen Education Group [1]. - The summit gathered experts and representatives from the baking industry to discuss the industrial transformation of the Chinese baking sector [1]. Group 2: Key Insights from Zheng Ma Qing Yun - Zheng Ma Qing Yun's live streaming channel "Wang Pi Xiao Lao Ban" achieved significant success, generating over 300 million in revenue after starting with a 10 million performance in the first year [11][20]. - His approach involved understanding consumer psychology and treating the live streaming space as a "retail experiment" [12][14]. - The success factors included timing advantages in live streaming and product selection, particularly focusing on health trends and niche markets like alkaline water bread [20][22]. Group 3: Market Dynamics - The article highlights a shift in the baking industry where traditional metrics of profitability are being replaced by customer acquisition power, with baked goods serving as entry products to attract consumers [28][30]. - The concept of "sheep's wool coming from the chicken" illustrates how baked goods are used to drive traffic to higher-margin products in retail settings [28][30]. Group 4: Future Paths for White Brands - The future of white brands in the baking industry may follow three paths: being integrated into major retail/e-commerce platforms, strengthening niche segments, or upgrading to branded products [39]. - The emphasis is on transforming occasional purchases into daily consumption, aligning with health-conscious lifestyles [41].
一个汽车造词者的自白
Hu Xiu· 2025-08-22 11:13
Core Viewpoint - The article discusses the marketing strategies in the automotive industry, particularly focusing on the trend of creating new terms and concepts to attract consumers and differentiate products in a competitive market [2][11]. Group 1: Marketing Strategies - The automotive industry is increasingly relying on innovative terminology to create a sense of advanced technology and exclusivity, often using complex phrases to describe basic features [3][4]. - Companies are engaging in a competition of creating new terms, such as "L2.9" or "L2.99," to describe their technology capabilities, which can mislead consumers about the actual functionality [6][9]. - The marketing approach emphasizes creating an illusion of expertise in areas where actual technical knowledge may be lacking, leading to consumer confusion [8][11]. Group 2: Consumer Perception - Over 70% of consumers report feeling confused by the complex terminology used by car manufacturers, which can hinder their purchasing decisions [11]. - The frequent use of newly coined terms and obscure abbreviations can dilute brand recognition and consumer trust, ultimately affecting brand equity [11]. - Despite the potential negative impact on consumer understanding, companies prioritize short-term marketing gains over long-term brand integrity [12]. Group 3: Industry Dynamics - The article highlights a shift in consumer behavior, where buyers are more focused on emotional value and unique experiences rather than just product quality [12]. - The competitive landscape is described as "super hot," with companies needing to leverage limited budgets to create unique selling propositions through creative marketing [12]. - The narrative suggests that the automotive industry is adopting strategies from the tech sector, particularly in how marketing and product launches are approached [12].
雷军、张一鸣们赚钱的秘密:不是勤奋,而是这件事
Sou Hu Cai Jing· 2025-08-16 04:52
Group 1 - The core idea is that understanding and cognitive ability are crucial for identifying and seizing business opportunities in a changing economic landscape [1][3][7] - The statement emphasizes that many individuals fail to earn significant wealth not due to lack of effort, but because they do not comprehend the logic of making money [3][10] - Successful entrepreneurs like Lei Jun and Zhang Yiming exemplify the importance of recognizing trends and understanding market dynamics before launching their ventures [9] Group 2 - The article highlights that reading is the fastest way to enhance cognitive abilities and understand complex business models [5][12] - It points out that those who do not read often remain trapped in their own limited perspectives, missing out on opportunities [8][15] - Knowledge of specific areas such as supply chains, financial cycles, and content algorithms is essential for success in e-commerce, investment, and self-media [13]
粉丝追星,“饭”须有“范”(“融”观中国)
Ren Min Ri Bao Hai Wai Ban· 2025-07-13 22:20
Core Viewpoint - The article discusses the chaotic phenomena associated with the "fan circle" culture, highlighting the negative impacts on both fans and society, and the ongoing efforts to regulate and manage these issues [4][9][12]. Group 1: Fan Circle Culture and Its Impact - The "fan circle" culture has emerged from the flow economy, where fans actively participate in promoting their idols, often leading to emotional investment and community building [7][8]. - Many fans, like a 17-year-old girl named Qianqian, experience both joy and distress from their involvement, often feeling overwhelmed by the negative aspects such as online conflicts and emotional turmoil [5][6]. - Extreme behaviors from fans, including public disturbances and online harassment, have raised concerns about public order and the influence on youth [7][10]. Group 2: Regulatory Challenges - Despite previous regulatory efforts, issues like illegal fundraising and online conflicts persist, often resurfacing through new platforms and methods [11][12]. - The lack of effective regulation stems from the strong organizational capabilities of fan groups, which are not recognized as formal market entities, complicating oversight by tax and business authorities [12][13]. - Commercial entities, including MCN organizations, contribute to the chaos by manipulating fan emotions for profit, necessitating stricter controls [15][16]. Group 3: Solutions and Recommendations - A multi-faceted approach is needed to address the "fan circle" issues, involving not just fans and celebrities but also regulatory bodies and educational institutions [16][17]. - Recommendations include identifying and regulating fan organizations, promoting awareness of the issues, and providing guidance to youth to foster a healthier environment [17][18]. - Specific measures proposed for online platforms include banning artist rankings, regulating fan group accounts, and preventing the incitement of fan conflicts [18][19].
【西街观察】对韦神应该“距离产生美”
Bei Jing Shang Bao· 2025-06-10 14:30
Core Points - The phenomenon of "Wei Shen" Wei Dongyi gaining popularity on social media highlights the intersection of academic dissemination, flow logic, and public psychology, especially during the critical period before the college entrance examination [2] - Wei Dongyi's rise to fame is characterized by a stark contrast between his humble persona and his identity as a "mathematical genius," creating a new idol positioning that resonates with the public [3] - The opening of Wei Dongyi's social media account aims to share mathematical content and counteract malicious rumors, while also emphasizing the need for scholars to maintain a peaceful environment for academic work [6] Summary by Sections - **Social Media Impact**: Wei Dongyi's account gained over 24 million followers, with his first video achieving over 10 million new followers within 24 hours and nearly 700 million likes, showcasing the immense public interest in his persona [1][2] - **Public Perception**: The public's fascination with mathematics is embodied in Wei Dongyi, who serves as a relatable figure despite the subject's complexity, providing a sense of delayed gratification for those curious about the field [5] - **Challenges of Fame**: The excessive attention on Wei Dongyi has led to a diversion from academic discussions to sensationalism, with various accounts exploiting his name for traffic, raising concerns about the boundaries of public interest and respect for scholars [6][7]