分渠道看，Adidas、VF、UA和ON渠道之间表现较为均衡，而Nike、Deckers、Puma渠道间分化较为明 显，其中Nike、Deckers经销渠道实现正增，而直营渠道仍有下滑；Puma直营渠道同比增长，经销渠道 下滑较多，主要系主动对分销体系进行调整所致。分地区看，Nike区域分化最为明显，北美/大中华/欧 洲同比分别+4%/-10%/+1%，欧美区域开始修复，但大中华承压明显。 智通财经APP获悉，中泰证券发布研报称，美国关税对各海外运动品牌均造成了不同程度的压力，品牌 方主要通过与供应链进行部分成本分摊、部分产品提价等方式进行应对。从25Q3表现来看，毛利率同 比降幅较多的是Nike、Puma、UA，判断除关税因素外还受到促销去库带来的压力。盈利能力环比与同 比均实现大幅增长，Adidas、Asics、Deckers毛利率也呈现出改善态势。下游运动品牌25Q3表现普遍符 合或好于预期，中游制造订单有望逐步恢复，贸易环境不确定增强的背景下，看好头部制造商与客户合 作粘性提升。 中泰证券主要观点如下： 海外运动品牌：整体表现向好，Nike改革初见成效 收入端看，品牌之间仍有分化，但整体呈现出修复态势 ...

Investment Rating - The report maintains a "Buy" rating for key companies in the industry, including Huali Group and Jingyuan International [4][6]. Core Insights - The overall performance of overseas sports brands is better than expected, with Nike's reforms showing initial results. Brands like Asics and ON continue to grow rapidly, while Adidas has also exceeded expectations. Companies like Puma and UA are still in a strategic adjustment phase [6][9]. - The footwear manufacturing sector is experiencing revenue pressure, but profitability has improved on a quarter-over-quarter basis. Only Yuchi has achieved positive revenue growth, while others have seen declines [33][34]. Summary by Sections Overseas Sports Brands - Revenue for major brands in Q3 2025 includes Nike at $11.72 billion (+1%), Adidas at $7.77 billion (+3%), and Puma at $2.29 billion (-15%). Net profits show significant variance, with Nike at $727 million (-31%) and ON at $149 million (+290%) [9][24]. - Nike's North American market shows a positive trend (+4%), while Greater China faces challenges (-10%). The overall inventory situation is improving, with Nike's inventory pressure varying by region [20][26]. Footwear Manufacturing - Revenue for footwear manufacturers in Q3 2025 shows declines for most companies, with only Yuchi achieving positive growth. The overall revenue decline is attributed to market conditions and strategic adjustments [33][34]. - Profitability has improved for several companies, with Huali Group and Yuchi showing significant net profit growth. The report indicates a general trend of improving margins despite revenue pressures [35].