到了2020年，问题就慢慢出来了，冬天没有暖气，屋里冷得要穿棉袄，墙上还长霉斑，买菜得走两公里路，看病要开车去威海，年轻人日子更难过，WiFi 信号不好，开视频会议经常卡住，外卖配送费比饭钱还贵，本地根本找不到工作，有人干脆转行去做房产中介，也有人试着拍短视频，结果看的人特别少， 房价也一直往下跌，到2023年二手房均价只有三千出头，有的房子挂七万都没人买，空着还得交物业费和水电费，等于花钱养个亏本的东西。 2025年法院拍卖平台上出现一批"1元起拍"的房子，其中乳山占了一大半，这些房子看着便宜，但实际隐藏的问题很多，买家买下之后需要补缴前业主拖欠 的物业费、水电费，再加上过户产生的税费，总成本算下来很容易超过十万，有些房子连正规产权都没有，要么已经被抵押出去，要么宣传中的海景早被新 建的大楼完全遮挡，有人拍下房子才发现，购房合同里关于配套设施何时交付的内容根本没有写明，开发商也早就跑路了。 海景房变负资产，老人年轻人全踩坑，银滩只剩风声；2019年的时候，乳山银滩很热闹，很多中介专门找退休老人下手，带他们免费旅游、吃住三天，还送 鸡蛋，嘴上说租金比退休金高，实际上合同里藏着委托经营条款，很多人根本没看，另一 ...

Core Viewpoint - The article discusses the rise and subsequent decline of coastal properties in Shandong, highlighting the initial allure and marketing strategies that drove sales, followed by the current challenges faced by these properties in terms of occupancy and market value [1][5][11]. Group 1: Market Dynamics - Six to seven years ago, coastal properties in Shandong were highly sought after, with prices reaching over 8,000 yuan per square meter, and expectations of surpassing 10,000 yuan within a couple of years [1] - The coastal cities of Shandong attracted many buyers due to their clean air compared to northern cities plagued by smog, with marketing emphasizing the idyllic lifestyle associated with coastal living [3][5] - Developers effectively marketed these properties by creating a narrative around an ideal lifestyle, targeting different demographics with tailored messaging [5][7] Group 2: Sales and Investment Trends - From 2005 to 2010, there was a significant surge in interest for coastal properties, with aggressive marketing strategies leading to a buying frenzy, particularly in cities like Beijing [9] - At the peak, some developments sold up to 500 units in a single day, showcasing the high demand for coastal real estate [9] Group 3: Current Challenges - Many coastal properties are located far from urban centers, lacking adequate infrastructure, leading to low occupancy rates as they are often used as second homes [11] - Reports indicate that some properties have seen occupancy rates drop below 10%, with rental markets struggling due to insufficient demand [11] - Current market conditions have led to drastic price reductions, with some properties listed at starting prices as low as 1 yuan, reflecting a significant decline in liquidity and market interest [13]

Core Viewpoint - The purchase of seaside properties, often perceived as a dream investment for retirement and leisure, has turned into a nightmare for many buyers due to unrealistic expectations and poor living conditions [1][2][20]. Group 1: Market Trends - An increasing number of seaside properties are being listed at significantly reduced prices, with some even going for as low as 10% of their original value, indicating a lack of demand [2][11]. - Many buyers, particularly from northern regions, were attracted to seaside properties due to marketing claims of ideal living conditions, but the reality often falls short [4][20]. Group 2: Buyer Experience - New homeowners frequently encounter severe issues such as dampness, mold, and electrical problems, leading to high maintenance costs and discomfort [6][10]. - The living conditions in these areas are often inadequate, with low occupancy rates and a lack of essential services, making it difficult for residents to enjoy a comfortable lifestyle [11][13]. Group 3: Sales Tactics - Real estate agents employ aggressive marketing strategies, including organizing free trips that disguise the true intent of selling properties, often targeting retirees [7][8]. - Many buyers are pressured into making quick decisions without fully understanding the terms of the contracts, leading to regret and financial strain [10][20]. Group 4: Comparison with Successful Markets - Successful seaside cities abroad, such as the Gold Coast and Cancun, thrive due to comprehensive planning and community support, contrasting sharply with poorly developed domestic seaside markets [16][17]. - The focus on quick profits by developers often results in oversupply and a lack of long-term viability for these properties [17][18]. Group 5: Conclusion on Investment - The essence of purchasing a home should be comfort and livability rather than mere aesthetics; properties without community and services are merely shells [18][20]. - Buyers are encouraged to prioritize realistic living conditions and community amenities over the allure of ocean views when considering seaside investments [20].