Core Viewpoint - The purchase of seaside properties, often perceived as a dream investment for retirement and leisure, has turned into a nightmare for many buyers due to unrealistic expectations and poor living conditions [1][2][20]. Group 1: Market Trends - An increasing number of seaside properties are being listed at significantly reduced prices, with some even going for as low as 10% of their original value, indicating a lack of demand [2][11]. - Many buyers, particularly from northern regions, were attracted to seaside properties due to marketing claims of ideal living conditions, but the reality often falls short [4][20]. Group 2: Buyer Experience - New homeowners frequently encounter severe issues such as dampness, mold, and electrical problems, leading to high maintenance costs and discomfort [6][10]. - The living conditions in these areas are often inadequate, with low occupancy rates and a lack of essential services, making it difficult for residents to enjoy a comfortable lifestyle [11][13]. Group 3: Sales Tactics - Real estate agents employ aggressive marketing strategies, including organizing free trips that disguise the true intent of selling properties, often targeting retirees [7][8]. - Many buyers are pressured into making quick decisions without fully understanding the terms of the contracts, leading to regret and financial strain [10][20]. Group 4: Comparison with Successful Markets - Successful seaside cities abroad, such as the Gold Coast and Cancun, thrive due to comprehensive planning and community support, contrasting sharply with poorly developed domestic seaside markets [16][17]. - The focus on quick profits by developers often results in oversupply and a lack of long-term viability for these properties [17][18]. Group 5: Conclusion on Investment - The essence of purchasing a home should be comfort and livability rather than mere aesthetics; properties without community and services are merely shells [18][20]. - Buyers are encouraged to prioritize realistic living conditions and community amenities over the allure of ocean views when considering seaside investments [20].