十年前，"海景房投资热"曾让无数城市中产为之疯狂。十年后的今天，买海景房的第一批中产们，再也 扛不住了。手中的"稀缺资产"早已成昨日黄花，曾经的"硬通货"正断崖式滑向"负资产"的深渊。 文｜金融八卦女特约作者：伍豪 · · · 买海景房的第一批中产，"发财梦"彻底破碎了。 十年前，"海景房投资热"曾让无数城市中产为之疯狂。他们怀揣着度假、养老、资产增值的美好憧憬， 将半生积蓄砸向那些遥远而陌生的海景房。然而，潮水褪去才知道谁在裸泳。 十年后的今天，买海景房的第一批中产们，再也扛不住了。手中的"稀缺资产"早已成昨日黄花，曾经 的"硬通货"正断崖式滑向"负资产"的深渊。 八妹最近与四位买了海景房的朋友聊了聊，听他（她）们讲述资产腰斩背后的故事。 在阿强位于北京五环外的家中书房，最显眼的位置挂着一张他在山东烟台某海景小区前的照片。照片 里，他搂着妻儿，笑容灿烂，背后是湛蓝的天与海。那是2015年，他怀揣着在北京打拼多年攒下的100 万，又贷款200万，以总价300万买下那套100平米"一线海景房"的时刻。 "当时觉得人生圆满了。"阿强苦笑着喝了一口咖啡，"平时在北京做牛做马，周末和假期就去自己的专 属海景房度假。既 ...

十年前，"海景房投资热"曾让无数城市中产为之疯狂。十年后的今天，买海景房的第一批中产们，再也扛不住了。手中的"稀缺资产"早已成昨日黄 花，曾经的"硬通货"正断崖式滑向"负资产"的深渊。 买海景房的第一批中产，"发财梦"彻底破碎了。 十年前，"海景房投资热"曾让无数城市中产为之疯狂。他们怀揣着度假、养老、资产增值的美好憧憬，将半生积蓄砸向那些遥远而陌生的海景房。 然而，潮水褪去才知道谁在裸泳。 十年后的今天，买海景房的第一批中产们，再也扛不住了。手中的"稀缺资产"早已成昨日黄花，曾经的"硬通货"正断崖式滑向"负资产"的深渊。 八妹最近与四位买了海景房的朋友聊了聊，听他（她）们讲述资产腰斩背后的故事。 "300万的海景房，现在150万都无人问津" 阿强-北京私企程序员 在阿强位于北京五环外的家中书房，最显眼的位置挂着一张他在山东烟台某海景小区前的照片。照片里，他搂着妻儿，笑容灿烂，背后是湛蓝的天 与海。那是2015年，他怀揣着在北京打拼多年攒下的100万，又贷款200万，以总价300万买下那套100平米"一线海景房"的时刻。 "海景房养老梦，碎了一地" 阿丽—上海外企销售经理 阿丽的海景房在广西北海。2016年， ...

撰文｜刘颂辉 编辑｜陈梦妤 封面｜视频截图 8万元能买到海景房，又一次将乳山这座小城推上热搜。 近日，河南一网友发布视频称，在网络拍卖平台买到一套乳山海景房，起拍价只要1111元，实际上最终经过多轮加价，花了8万元左右。 "在过户大厅遇到了两个买家，和我们的经历几乎一模一样，大家感觉是被设计了。用低价引人入局、用竞争制造紧迫感，让你没空思考，最后再用保证 金把你锁在结果里。"该名网友称，直到竞拍结束才知道买到的并不是自认为的法拍房，而是商业公司拍卖的房子，如果不买下来就属于违约，保证金要 被全额扣除。 "免密支付"买了套海景房 "从来没有去过乳山银滩这个地方，只是看到网上在拍卖，就凑热闹，结果不小心就拍下了，现在不知道怎么办。"在社交平台，据该名网友介绍，如果买 下房子，就得付7万多元尾款，不买就得赔1.2万元违约金。 11月22日，《每日经济新闻》记者试图联系该名网友，但截至发稿并未得到回应。 从多条视频内容看，该名网友的丈夫在网络拍卖平台看中一套70平方米左右、两室的海景房，起初只是抱着试一试的心态，点击了确认参与竞拍。 1 竞拍开始之后，几个账号陆续加价，该网友的丈夫只是围观。但随着竞争越来越激烈，他也 ...

Core Insights - A man in Henan purchased a 70 square meter seaside property in Weihai, Lushun for 80,000 yuan, highlighting the stark contrast in real estate prices across different cities [1] - The emergence of numerous "1 yuan starting bid" properties in Lushun raises concerns about the legitimacy and hidden costs associated with these low-priced listings [3] Group 1: Pricing and Market Dynamics - In June alone, 216 properties were listed with starting bids as low as 1 yuan, indicating a trend of attracting buyers with seemingly unbeatable prices [3] - Some properties have starting bids as low as 0.5 yuan, but the required deposit can be as high as 11,000 yuan, suggesting a strategy to lure buyers into a competitive bidding environment [3] - The average price of seaside properties in Lushun has dropped below 2,000 yuan per square meter, yet issues such as lack of amenities and absence of centralized heating in winter may significantly affect living conditions [3] Group 2: Bidding Strategies and Costs - There are reports of intermediaries manipulating prices by using "shills" to create a false sense of competition during auctions [3] - Successful bidders may face additional hidden costs, including platform service fees and commissions, which can total 5% to 6% of the final transaction price [3]

Core Viewpoint - The real estate market in China is experiencing a positive shift due to the removal of purchase restrictions in most cities and a historic low in mortgage rates at 3.2%, leading to increased demand from first-time homebuyers. However, experts warn that three types of properties—suburban homes, seaside properties, and high-rise apartments—are likely to lose market appeal over the next decade, prompting some investors to lower prices for these assets [1][5]. Suburban Properties - Suburban properties are favored for their lower prices and good green environments, but they exhibit weak price resilience. For instance, a buyer in Shanghai saw a price drop from 15,000 yuan per square meter to 8,000-9,000 yuan, a decline exceeding 30% [1]. - The fundamental reasons for the weak price resilience of suburban properties include insufficient local amenities (hospitals, schools, supermarkets), inconvenient transportation leading to long commutes, and limited job opportunities resulting in a net outflow of population [3]. Seaside Properties - Seaside properties were once popular for their scenic views and fresh air, often seen as ideal retirement homes or vacation spots. However, owners now face rapid depreciation and difficulties in selling these properties [5]. - The challenges for seaside properties include a lack of surrounding amenities, significant seasonal vacancy rates leading to low occupancy during off-peak seasons, and high maintenance costs due to the corrosive nature of sea air affecting property structures [5]. High-Rise Apartments - High-rise apartments offer expansive views but have also seen price declines exceeding 40%, with a lack of buyers [8]. - Key drawbacks of high-rise apartments include increased evacuation difficulties during disasters (e.g., earthquakes, fires) due to elevator outages, higher maintenance and service costs compared to low-rise buildings, and challenges in renovation or demolition as buildings age, leading to a decline in living quality [8].

有着"中国马尔代夫"之称的惠州巽寮湾，一直是国内滨海度假的热门目的地。 前段时间，巽寮湾景观廊道的升级改造工程引发了一场激烈争议。金融街惠州置业有限公司以"提升文旅品质、改善滨海环境"为由启动改造，部分旅居业 主以"保卫4A景区景观、维护自身权益"为名自发抵制。 10月20日下午，《每日经济新闻》记者在项目现场了解到，银滩路部分区域已被围挡隔离，沙滩处有工程设备，但当日并未看到工作人员作业，滨海步道 上可见工程器械与安全警示标识。 金融街方面给出的说法是，银滩路作为巽寮湾核心滨海景观廊道已使用多年，当前存在诸多亟待解决的问题：商业业态杂乱无章，品质参差不齐；配套设 施因陈旧出现不同程度破损，部分景观雕塑不仅样式过时，更存在开裂破损等安全隐患，整体形象已无法匹配4A级景区的定位，既影响游客游览体验， 也制约了区域文旅价值的提升。 惠州巽寮湾沿海区域已经建好的部分商业项目 来源："金融街巽寮湾"服务号 基于此，公司启动银滩路改造升级工程，初衷是提升区域文旅品质、改善滨海环境，实现环境、经济与社会效益的多赢。 同日，每经记者从巽寮湾城建办了解到，银滩路的升级改造目前已暂停施工。接听电话的工作人员表示，最核心的原因在 ...

Core Insights - The Hong Kong real estate market has not shown signs of recovery, but the rental market remains robust with continuous demand for rentals [1] - Celebrities are taking advantage of the thriving rental market by leasing out their properties for returns [1] Rental Market Dynamics - The rental demand in Hong Kong is strong, leading property owners to capitalize on this trend [1] - Actor Leung Ka-fai has chosen to rent out his seaside property in Kennedy Town, generating a monthly rental income of HKD 27,500 [1] Property Details - The property rented by Leung Ka-fai is not classified as a luxury home, as only properties over 1,000 square feet are considered luxury in Hong Kong [3] - The practical area of the rented property is 497 square feet (approximately 46 square meters) [3]

Core Insights - Recent favorable policies in the real estate market have led to a relaxation of purchase restrictions in most cities, with only core areas in first-tier cities remaining restricted [1] - Mortgage rates have dropped to a historical low of 3.2%, encouraging some first-time homebuyers to enter the market [1] Group 1: Types of Properties Losing Popularity - Industry experts warn that three types of properties may become unpopular in the next decade: suburban properties, seaside properties, and high-rise residential buildings [3] - Suburban properties are particularly vulnerable to price declines due to inadequate local amenities, transportation difficulties, and limited job opportunities, leading to a significant drop in demand [5] - Seaside properties face challenges such as insufficient local infrastructure, seasonal vacancy issues, and high maintenance costs due to environmental factors [7][8] - High-rise residential buildings have seen price drops exceeding 40%, with concerns over safety during emergencies, higher maintenance costs, and difficulties in future renovations or demolitions [10] Group 2: Market Implications - The current real estate market recovery, driven by government policies, has prompted many first-time buyers to consider purchasing homes [10] - Experts advise that owners of suburban properties, seaside properties, and high-rise buildings should consider selling to avoid potential future losses, as these properties may become increasingly difficult to sell [10]

Core Viewpoint - The purchase of seaside properties, often perceived as a dream investment for retirement and leisure, has turned into a nightmare for many buyers due to unrealistic expectations and poor living conditions [1][2][20]. Group 1: Market Trends - An increasing number of seaside properties are being listed at significantly reduced prices, with some even going for as low as 10% of their original value, indicating a lack of demand [2][11]. - Many buyers, particularly from northern regions, were attracted to seaside properties due to marketing claims of ideal living conditions, but the reality often falls short [4][20]. Group 2: Buyer Experience - New homeowners frequently encounter severe issues such as dampness, mold, and electrical problems, leading to high maintenance costs and discomfort [6][10]. - The living conditions in these areas are often inadequate, with low occupancy rates and a lack of essential services, making it difficult for residents to enjoy a comfortable lifestyle [11][13]. Group 3: Sales Tactics - Real estate agents employ aggressive marketing strategies, including organizing free trips that disguise the true intent of selling properties, often targeting retirees [7][8]. - Many buyers are pressured into making quick decisions without fully understanding the terms of the contracts, leading to regret and financial strain [10][20]. Group 4: Comparison with Successful Markets - Successful seaside cities abroad, such as the Gold Coast and Cancun, thrive due to comprehensive planning and community support, contrasting sharply with poorly developed domestic seaside markets [16][17]. - The focus on quick profits by developers often results in oversupply and a lack of long-term viability for these properties [17][18]. Group 5: Conclusion on Investment - The essence of purchasing a home should be comfort and livability rather than mere aesthetics; properties without community and services are merely shells [18][20]. - Buyers are encouraged to prioritize realistic living conditions and community amenities over the allure of ocean views when considering seaside investments [20].

Core Viewpoint - The article discusses the recent trend of "1 yuan starting bid" properties, particularly seaside homes, highlighting the underlying issues and risks associated with such auctions [1][3][8]. Group 1: Auction Trends - A significant number of properties, particularly seaside homes, are being auctioned with starting bids as low as 1 yuan, with 278 such listings reported in June 2025, primarily from Shandong's Weihai [3][4]. - The majority of these properties are located in coastal areas, including cities like Weihai, Huizhou, Sanya, and Beihai, with a notable concentration in Weihai's Lushan [5][6]. Group 2: Auction Mechanics - The properties listed for auction are primarily commercial auctions rather than judicial ones, meaning they come with different rules and risks, including potential undisclosed issues with the properties [8][12]. - Many properties that start at 1 yuan often end up selling for prices that are equal to or higher than market value, with examples showing final bids reaching 22,000 yuan and 130,000 yuan from initial bids of 1 yuan [9][10]. Group 3: Risks and Costs - Participants in these auctions face various risks, including the possibility of undisclosed property defects, high transaction costs, and the lack of guarantees typically associated with judicial auctions [12][13]. - Additional costs for buyers include software service fees and auction commissions, which can significantly increase the overall expense compared to traditional real estate transactions [13]. Group 4: Market Context - The rise of "1 yuan starting bid" properties is influenced by a slowdown in the second-hand housing market, prompting sellers to explore alternative methods to attract buyers [14].