Core Viewpoint - The shift from goods consumption to service consumption is expected to become the main driver of growth during the 14th Five-Year Plan period, with Shanghai positioned as a leader in this transition, emphasizing the importance of enhancing service consumption quality and capacity to implement the strategy of expanding domestic demand [1][3]. Group 1: Policy Measures - The "Several Measures" released by Shanghai aim to promote the quality and efficiency of the service industry and stimulate consumption, setting clear and actionable mechanisms and pathways for development [1][3]. - The measures include 28 policy initiatives focusing on financial product innovation, platform consumption regulation, enriching consumption scenarios, and enhancing the life service industry [3][4]. Group 2: Economic Performance - Shanghai's service industry and consumption have shown positive growth, with a 5.9% increase in service industry value added and a 5% rise in retail sales of consumer goods from January to November 2025, both exceeding national averages [1][3]. - By 2024, the proportion of per capita service consumption expenditure in China increased from 39.7% in 2013 to 46.1%, indicating a significant shift towards service consumption [3]. Group 3: Sector-Specific Initiatives - The measures emphasize six key sectors: finance, information services, transportation, culture and entertainment, life services, and inspection and certification, which together account for about 60% of the city's service industry value added [4][5]. - In the financial sector, initiatives include supporting the development of consumer credit and insurance products to stimulate new demand [5]. - Transportation initiatives focus on enhancing high-quality service offerings and promoting collaboration between airlines, travel agencies, and hotels to create integrated travel products [5][6]. Group 4: Cultural and Sports Events - Shanghai plans to host 182 international and domestic sports events in 2025, with a projected 35% year-on-year growth in sports consumption during major events [6]. - The measures propose new incentive mechanisms for event revenue sharing and encourage the development of cultural and sports events to maximize economic impact [6][7]. Group 5: Service Quality Improvement - The measures include mechanisms for brand certification, inspection, and credit systems to enhance consumer confidence and promote market quality upgrades [8]. - There is a focus on regulating platform consumption to ensure fair competition and reasonable profit distribution among platform operators [8].