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当演出成为十一的“流量磁石”
3 6 Ke· 2025-10-10 23:45
太湖湾四天招待14万乐迷把常州变成了"年轻人的朝圣地"、刀郎乌鲁木齐演唱会四场5万观众拉动当地消费超1亿元、西安旅游演艺舞剧IP《赳赳大秦》在 假期前四天就接待了超1.6万人次全国观众…… 刚过去的国庆中秋八天长假,这些"火爆数据"证明了"演出市场"仍然是文娱行业最强劲的经济引擎之一。 同时,犀牛君明显发现,在这个十一长假,越来越多的音乐节、演唱会和剧场演出正在"开到你家门口",并把一张门票的价值放大为"跨城旅游"的演出 +餐饮+住宿+交通+景区+市集的集合型文旅经济实体。 虎鲸文娱近日发布的《2025国庆假期文娱消费报告》(下称《报告》)把以上的趋势总结为"下沉化"、"小众化"并指出——"三线及以下城市的演出活动 显著增加,总场次同比增长34.1%,总票房同比上升86.6%。其中宝鸡、马鞍山、泸州、日照、郴州演出数量增速显著,受'苏超'等活动影响,体育赛事和 音乐节最受当地观众青睐。" 当然,三四五线城市演出的遍地开花,只是十一演出市场火爆的侧影之一。《报告》里更宏观的数据更令行业欣喜,尤其是"10月1日至6日国内演出项目 总数已超3100个,近1.5万场次,同比去年上涨约4.4%;总观演人次达194万,同 ...
虎鲸文娱发布国庆文娱消费报告:电影票房破15亿,线上动漫观看时长激增76%
Xin Lang Ke Ji· 2025-10-08 04:11
新浪科技讯 10月8日午间消息,虎鲸文娱发布《2025国庆假期文娱消费报告》。报告显示,线下演出日 趋下沉化、小众化,三四五线城市演出总场次增长34.1%,脱口秀、Livehouse等小众演出受到更多年轻 人青睐;线上方面,大屏端观看时长同比上幅23%,其中动漫观看时长激增76%,成国庆阖家欢新纽 带。 大麦娱乐数据显示,国庆档前6天总票房达15.39亿元。《志愿军:浴血和平》《731》《刺杀小说家2》 《浪浪人生》《震耳欲聋》暂列票房前五名,各片档期内票房均突破1亿元。票价方面,今年国庆档前6 天的平均票价为36.8元,较去年同期的40.4元明显下降,进一步降低了观影门槛。 演出市场同样热度攀升,一票难求景象频现。根据报告,10月1日至6日国内演出项目总数已超3100个, 近1.5万场次,同比去年上涨约4.4%。总观演人次达194万,同比增长39.5%。体育赛事、音乐节、演唱 会成为增长最快的三大品类,观演人次同比增长分别为264%、66.6%和39.7%。此外,以话剧和脱口秀 为代表的剧场类演出票房同比增长16.8%,Livehouse演出票房同比增长16%以上。 | TOP5影片票房 | | | | - ...
国庆假期演出市场加速“下沉”,三四五线城市演出总场次增长34.1%
Bei Jing Shang Bao· 2025-10-08 03:01
"一票难求"景象频现。据《报告》,10月1日—6日国内演出项目总数已超3100个,近1.5万场次,同比 去年上涨约4.4%。总观演人次达194万,同比增长39.5%。体育赛事、音乐节、演唱会成为增长最快的 三大品类,观演人次同比增长分别为264%、66.6%和39.7%。其中,2025年WTT中国大满贯入场观众近 9万人次,第十一届太湖湾音乐节入场观众近14万人次。此外,越来越多的年轻人倾向于小众演出。报 告显示,以话剧和脱口秀为代表的剧场类演出票房同比增长16.8%,Livehouse演出票房同比增长16%以 上。 北京商报讯(记者 卢扬 卓洋)10月8日,据虎鲸文娱发布《2025国庆假期文娱消费报告》(以下简称 《报告》)显示,线下演出日趋"下沉化""小众化",三四五线城市演出总场次增长34.1%,脱口秀、 Livehouse等小众演出受到更多年轻人青睐;线上方面,大屏端观看时长同比上幅23%,其中动漫观看时 长激增76%,成国庆阖家欢"新纽带"。 TOP5线下演出热度最高城市 小城也有大舞台 下沉城市迎来"家门口的LIVE秀" 杭刷市 NO.1 北京市 no.2 商京市 no. 3 常州市 NO.4 重 ...
双节期间全省着力丰富优质演出
Xin Hua Ri Bao· 2025-09-28 23:32
Core Insights - The upcoming National Day and Mid-Autumn Festival will create an 8-day long holiday, leading to a surge in cultural and tourism consumption demand [1] - The trend of "traveling with performances" and "traveling with events" continues to be popular, indicating a shift in tourist preferences [1] Group 1: Event Highlights - A total of 464 commercial performances will be held during the holiday, including 25 large-scale events with over 5,000 attendees, expecting over 600,000 spectators [1] - Notable events include the 2025 Zijin Cultural Arts Festival, the 14th Mido Music Festival, and various concerts featuring popular artists [1] Group 2: Policy Enhancements - The "ticket root +" policy has been expanded, offering discounts and benefits for ticket holders across various attractions and services in cities like Nanjing, Xuzhou, and Suzhou [2][3] - Nanjing has introduced a "1+3" discount program for ticket holders, while Xuzhou offers free entry to cultural sites for ticket holders [2] Group 3: Service Improvements - Various cities are enhancing visitor experience through free shuttle services, luggage storage, and parking facilities to facilitate access to events [3] - Initiatives include direct transport to concert venues and partnerships with local airports for luggage delivery services [3] Group 4: Integration of Events and Tourism - The provincial tourism department is promoting "event + tourism" products, with various subsidies and incentives to encourage attendance [3] - Cities are implementing measures such as free public transport for tourists and opening internal parking spaces to accommodate increased visitor numbers [3]
AI讲不了脱口秀:幽默是人类最后的领地吗?
Hu Xiu· 2025-09-17 23:18
Group 1 - The article discusses the limitations of AI in generating humor, emphasizing that humor is a complex and socially dependent skill that AI struggles to master [6][7][11] - It outlines three main theories of humor: Relief Theory, Superiority Theory, and Incongruity Theory, explaining how each contributes to the understanding of humor [8][9][10] - The article argues that AI lacks the necessary "mechanism perception" to understand social nuances, moral boundaries, and emotional contexts, which are essential for creating humor [11][12] Group 2 - The essence of comedy is rooted in human experiences, particularly in the struggles and pains of life, which AI cannot replicate due to its lack of personal experiences [13][15] - Successful humor often relies on the connection between the speaker and the audience, influenced by context, tone, and shared experiences, which AI cannot authentically provide [16] - The article concludes that humor represents a form of rebellion and a response to life's challenges, highlighting the unique human capacity for unpredictability and creativity that AI currently lacks [17][18]
困住东亚女性的羞耻感,正被做成“武器”
Hu Xiu· 2025-08-29 07:43
Group 1 - The article discusses the emergence of female comedians in the stand-up scene, addressing topics related to women's experiences and challenges, such as menstruation, body image, and sexual harassment, thereby expanding the boundaries of discussion in comedy [1][2] - The comedians use humor to confront and dismantle the shame associated with women's issues, suggesting that discussing these topics openly can empower women and reduce the stigma surrounding them [2][19] - The dialogue highlights the shift in societal perceptions of women's bodies and the pressures they face, emphasizing the need for women to reclaim their narratives and assert their autonomy over their bodies [4][10][13] Group 2 - The conversation reveals a growing awareness among women regarding body autonomy and the critique of societal standards, particularly in the context of plus-size clothing and the unrealistic expectations placed on women's bodies [8][9][10] - The comedians express the importance of prioritizing personal needs and desires, challenging the traditional expectations that often lead to feelings of guilt and shame among women [15][16] - The article illustrates how humor can serve as a tool for healing and self-acceptance, allowing women to confront their insecurities and societal pressures in a supportive environment [24][25]
公共资源真被娱乐新闻占用了么?
Hu Xiu· 2025-08-25 07:11
Group 1 - The core viewpoint of the articles discusses the shift in media focus towards entertainment news, with traditional media and feature magazines increasingly covering entertainment topics, leading to a decline in dedicated entertainment media [1][2][5] - The commercialization of media has led many magazines to rely on celebrity soft articles for advertising and sales, as fan engagement drives sales [3] - Official media has begun to utilize entertainment products as vehicles for nationalism and public discourse, indicating a merging of entertainment and public issues [4][10] Group 2 - The trend of mainstream media and feature magazines covering entertainment news has resulted in a significant reduction in the scale of dedicated entertainment media, which struggles to generate revenue [5][8] - Cultural reporting is increasingly used to discuss public issues, with entertainment products becoming a medium for broader societal discussions [8][9] - The public's engagement with entertainment content reflects a shift in how societal issues are perceived and discussed, with films and shows often serving as substitutes for traditional media [11][20] Group 3 - The fragmentation of reading habits has created a demand for entertainment news, as audiences prefer shorter, more engaging content during their limited free time [12] - Social media platforms have transformed the landscape of public discourse, with entertainment news dominating trending topics and public attention [15][16] - The concept of "occupying public resources" has emerged, highlighting the competition for public attention between entertainment news and traditional news [16][17] Group 4 - The role of celebrities has evolved, as they now serve as public resources themselves, influencing public discourse and marketing efforts [18] - The media landscape has shifted, with platforms like Weibo and Douyin taking precedence over traditional media in setting public agendas [17][20] - The audience's desire for public discussion remains, but the format and medium through which these discussions occur have changed significantly [19][21]
暑期演出档 最火“三剑客” 音乐剧、脱口秀、舞剧三大品类增长迅猛
Shen Zhen Shang Bao· 2025-08-19 16:48
Group 1 - The new national trend in musical theater is highlighted by the success of the original musical "The Knight and the Flower," which sold out on its opening day in Shenzhen, showcasing unique martial arts aesthetics and emotional tension [1] - In the first half of 2025, the national box office revenue for theater performances reached 5.402 billion yuan, with significant growth in musicals, stand-up comedy, and dance dramas, which are becoming the main driving forces of the market [1] - The musical market saw a year-on-year growth of 15.1% in the first half of 2025, with a notable 82.9% of the audience being female, and the 25-29 age group representing 30% of ticket buyers, indicating a strong demographic trend [1] Group 2 - The Italian musical "Divine Comedy," adapted from Dante's work, will be performed in Shenzhen, having achieved significant acclaim and sold-out records in multiple Italian cities, attracting 1.4 million viewers [2] - The stand-up comedy market is experiencing rapid growth, with a year-on-year increase of 134.9% in ticket sales in the first half of 2025, making it the second-largest category of theater performances [3] - The shift of stand-up comedy from small venues to professional theaters is evident, with the proportion of performances in such venues rising from 2.1% in 2024 to 20.9% in 2025, indicating a transition from niche to mainstream [3]
“能说会道”也是文化创造力(坚持“两创”·关注新时代文艺)
Ren Min Ri Bao· 2025-08-18 23:12
Core Perspective - The article highlights a significant cultural shift in China, where individuals from various backgrounds are increasingly engaging in public speaking and creative expression, particularly through platforms like stand-up comedy and short videos, showcasing a newfound confidence and artistic flair in communication [2][3][4] Group 1: Cultural Shift in Expression - There is a growing trend of ordinary people, including farmers, teachers, and delivery riders, taking the stage to share their life experiences and perspectives, reflecting a democratization of creative expression [2][3] - The rise of short videos and stand-up comedy resonates with contemporary societal issues, addressing themes such as personal growth, workplace challenges, and emotional well-being, thus meeting the emotional needs of modern audiences [3][4] Group 2: Technological Influence - Advances in technology and the proliferation of social media platforms have facilitated the production and dissemination of diverse forms of language and expression, allowing more individuals to become storytellers [3][4] - The use of artificial intelligence tools for content creation, such as voiceovers and editing, empowers users to enhance their storytelling capabilities, further diversifying the landscape of public expression [3] Group 3: Cultural Identity and Language - The article emphasizes the role of language as a cultural vehicle, with increased educational levels enabling individuals to engage with cultural heritage through language, fostering a dialogue with tradition [4][5] - The intersection of regional dialects and digital technology allows for a vibrant expression of local cultures in the online space, showcasing a blend of traditional and contemporary narratives [4] Group 4: Challenges and Considerations - Despite the positive developments, there are concerns regarding the prevalence of low-quality content and the need for guidance in maintaining meaningful and respectful communication [4][6] - The article advocates for a focus on authentic, heartfelt language that fosters understanding and positive social values, as opposed to sensationalism and superficial expressions [4][6]
文化执法护航演出市场繁荣
Sou Hu Cai Jing· 2025-08-18 14:06
Group 1 - The article highlights the vibrant cultural scene in Dalian, with various performances and events attracting both locals and tourists, contributing to the city's cultural and tourism economy [4][6]. - Dalian's cultural market regulatory team is enhancing service awareness and strengthening oversight of performance activities to ensure a safe and healthy environment for audiences [4][6]. - The city aims to create a new cultural tourism ecosystem by promoting large concerts to drive smaller events, thereby boosting consumption in the tourism sector [4][6]. Group 2 - The regulatory team has held meetings to analyze and prepare for the busy tourism season, ensuring that performance activities are conducted safely and orderly [6]. - A variety of performances, including concerts by well-known artists and diverse shows, have been organized to provide entertainment for citizens and visitors [9]. - The enforcement team is implementing a comprehensive regulatory approach, including pre-event guidance, on-site supervision, and post-event evaluations to maintain order and safety in the performance market [9][12]. Group 3 - The enforcement team is committed to a service-oriented approach, assisting event organizers in connecting with local administrative departments to improve the business environment [12]. - Since June, the enforcement team has deployed personnel for 348 instances, overseeing 91 performance events and conducting 491 online inspections [12]. - The team plans to continue regular oversight of the performance market to safeguard cultural and ideological security while promoting healthy market development [12].