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电影市场“大片依赖症”仍存,演出却能“带火一座城”
第一财经· 2025-12-31 12:24
2025.12. 31 电影观众或被分流 截至12月31日11时许,灯塔专业版显示,2025年全年票房破516亿元,观影人次12.34亿。今年票房最高的电影是春节档的《哪吒之魔童闹海》(简 称"《哪吒2》"),单片就贡献了154.46亿元票房,《疯狂动物城2》则以39.92亿元排名第二,位列第三、第四的《唐探1900》与《南京照相馆》的票 房均破30亿元。 摄影 任玉明 今年的电影市场"头部效应"极其明显。国家电影局数据显示,今年上半年,全国电影总票房高达292.31亿元,观影人次达6.41亿。然而,单是《哪吒2》 贡献的票房占比就超过一半。在其光芒之外,大多数时候,今年的电影市场不温不火,3至6月连续四个月单月票房不足20亿元。整个上半年,仅5部电影 票房突破5亿元,且全部来自春节档,数量创下2014年以来新低。 本文字数:2350,阅读时长大约4分钟 作者 | 第一财经 揭书宜 2025年,中国电影市场交出516亿年度票房答卷。然而,亮眼的总数背后,是《哪吒2》单片贡献近三成票房的极致"头部效应",与多数时段市场冷清、 中小影片生存艰难的鲜明对比。与此同时,脱口秀、音乐剧、演唱会等线下演出却以强劲增长和独 ...
长沙推出80项文旅活动邀你一起跨年
Xin Lang Cai Jing· 2025-12-22 19:20
Group 1: Overview of Cultural and Tourism Activities - Changsha is set to launch 80 cultural and tourism activities around the New Year, including tea house leisure, cultural exhibitions, stage performances, ice and snow entertainment, hot spring wellness, and intangible cultural heritage experiences [3][4][5] Group 2: Tea House and Cultural Experiences - The tea house scene in Changsha has rapidly expanded, becoming popular for both locals and tourists during the New Year holiday, with various events planned at notable tea houses [3] - Events include performances by intangible cultural heritage representatives and unique cultural fusions, such as saxophone performances in traditional settings [3][4] Group 3: Exhibitions and Art Events - Several museums and galleries in Changsha will unveil new exhibitions, including a seal carving exhibition at the Intangible Cultural Heritage Museum and a commemorative exhibition at the Changsha Museum [4] - These exhibitions aim to provide a deep cultural experience for visitors, allowing them to connect with history and art [4] Group 4: Performing Arts and Intangible Heritage Markets - The performing arts scene in Changsha will feature multiple New Year concerts, traditional performances, and immersive theater experiences [5] - The city will also host a series of intangible cultural heritage activities, including hands-on workshops and markets where visitors can interact with heritage practitioners [5][6] Group 5: Winter Activities and Wellness - Changsha offers winter activities such as snow-themed events and hot spring experiences, making it a unique destination for winter tourism [7] - Notable hot spring resorts will host themed events that blend traditional culture with modern entertainment, appealing to younger audiences [7]
新银发,正青春
Xin Lang Cai Jing· 2025-12-03 03:43
随着社会观念的迭代、生活方式的丰富,银发群体早已摆脱"衰老、保守、依赖"的刻板标签。中国60岁及以上人口已突破3亿,老龄化进程的加速催生了 一股不可忽视的"新银发力量"。他们手握经济基础,主动拥抱新事物,正以"青春"的姿态改写着银发群体的定义。 编辑 | 潘利恒 曾几何时,每每提及银发群体,浮现在脑海的总是晨光里拎着菜篮的身影、小区广场上重复的广场舞步伐、客厅里哄着孙辈的细碎叮嘱......长期以来,"被 照顾者""社会边缘人""与新事物脱节"的标签,将这一群体的人生价值牢牢框定在"退休即终点"的认知里。然而,这样的刻板印象已无法框定一个正在剧 烈变动的现实。 58岁的黄大妈踩着高跟鞋走到《脱口秀大会》舞台中央,台下是二十出头的年轻演员,连衣裙衬得她身姿挺拔。 1964年出生的黄大妈,曾任企业管理岗,退休后却没按"标配"过上带孙、跳广场舞的生活。作为《脱口秀大会》的粉丝,她一开始也看不懂诸如"996"之 类的网络热梗。为了打消这份困惑,她会主动搜索了解,这份对新事物的好奇,让她逐渐走进年轻人的语境,跟上了年轻人的时代。 让黄大妈产生说脱口秀的想法的契机,是线下开放麦现场时,看着紧张的新人、听着甚至有点尬的段子 ...
解锁城市“吃住行游购娱”多元体验 “票根经济”成为提振消费“流量入口”
Yang Shi Wang· 2025-11-17 05:44
Core Insights - The performance and entertainment market in Zhengzhou, Henan, is thriving, with venues experiencing full schedules and a consistent flow of events [1][3] Group 1: Market Activity - Zhengzhou Olympic Sports Center has performances scheduled until June of the following year, indicating strong demand [3] - The Zhengzhou Grand Theatre is hosting popular shows like the Huangmei opera "Dream of the Red Chamber" and the classic fairy tale "Sleeping Beauty," leading to high attendance rates [3] Group 2: Infrastructure and Support - Local transportation authorities have increased bus and subway services and extended operating hours to ensure audience safety and convenience during events [5] - The city has implemented a new "one-stop" service for event approvals, streamlining the process for organizers and enhancing efficiency [10] Group 3: Economic Incentives - Zhengzhou has introduced a reward policy for high-quality development in the performance and event economy, offering up to 3 million yuan for large events based on ticket sales [12] - The "ticket root economy" initiative allows ticket holders to enjoy discounts at various local businesses, enhancing consumer engagement and economic activity [12][15] - Over 150 local dining and accommodation businesses, along with 30 A-level tourist attractions, are participating in this initiative, with some offering free admission [15]
“情绪消费”渐起!近六成青年愿意为情绪价值买单
Sou Hu Cai Jing· 2025-11-12 14:40
Group 1 - The core viewpoint of the articles highlights the rise of "emotional consumption" among young consumers, with over 90% recognizing its value and nearly 60% willing to pay for it [1][9] - A significant trend is observed where young consumers prefer to spend small amounts for greater happiness, as evidenced by the popularity of stores like "Happy Gift House" in Shanghai [3] - The "2025 Generation Z Emotional Consumption Report" indicates that 56.3% of respondents engage in "happy consumption" for emotional value, marking a 16.2 percentage point increase from 2024 [9] Group 2 - Popular product categories that satisfy emotional value include plush toys, aromatherapy, stress relief toys, and various experiential and digital consumption options [9] - Data from a specific e-commerce platform shows a 100% year-on-year increase in the number of orders in the trendy toy category from October 10 to 20 [9] - The demand for self-care and wellness-related consumption has surged this year, with searches for "hair dye group buying" and "therapeutic wellness" increasing by over 145% and 188%, respectively [13]
“老外”也说中文脱口秀(我在中国·行耕记)
Ren Min Ri Bao Hai Wai Ban· 2025-10-31 21:20
Core Insights - The article highlights the experiences of foreign comedians in the Chinese stand-up scene, showcasing their journey of self-discovery and cultural exchange through humor [5][9][13]. Group 1: Personal Experiences of Comedians - Comedian Xingyue from the U.S. shares her initial struggles and eventual confidence gained from performing stand-up comedy in China, emphasizing the importance of a relaxed mindset and continuous practice [5][7][8]. - Harry, a British comedian, discusses how he found his passion for stand-up as a means to cope with anxiety, using humor to bridge cultural differences and share his experiences in China [9][10][12]. - Luke, a Scottish teacher, integrates music into his stand-up performances, reflecting on how his background and experiences in China inspire his comedic material [13][14]. Group 2: Cultural Exchange and Humor - The article illustrates how humor serves as a medium for cross-cultural communication, allowing comedians to share unique perspectives on cultural differences and personal anecdotes [10][11][14]. - The rise of stand-up comedy in China is noted, with more foreign comedians gaining recognition and connecting with local audiences through relatable content [7][8][9]. - The comedians express a commitment to continue developing their craft, highlighting the importance of perseverance and the joy of making people laugh [8][12][15].
《万亿俱乐部城市消费发展报告(2025)》发布,长沙多项指标数据位居前十
Sou Hu Cai Jing· 2025-10-28 02:42
Core Insights - The report highlights that 27 cities in China have entered the "trillion-yuan club," serving as key drivers of economic development and consumption markets [2] - The comprehensive evaluation system in the report includes five dimensions and 28 specific indicators to depict the true landscape of urban consumption development [3] - Changsha ranks first in consumption structure index, indicating a strong consumer market driven by cultural and entertainment sectors [5] Group 1: Consumption Development Overview - The "trillion-yuan club" cities are crucial for national consumption market innovation and regional consumption collaboration [2] - The top five cities in the comprehensive consumption development index are Shenzhen, Guangzhou, Shanghai, Hangzhou, and Beijing [3] - The consumption scale index reflects the overall capacity and activity level of urban consumption markets, with Shenzhen, Hangzhou, Suzhou, Beijing, and Shanghai leading [4] Group 2: Consumption Structure and Environment - The consumption structure index, which indicates the maturity of urban consumption markets, ranks Changsha, Changzhou, Nanjing, Tianjin, and Xi'an in the top five [4] - The consumption environment index, reflecting internal and external conditions and policy support, ranks Guangzhou, Shenzhen, Hangzhou, Qingdao, and Beijing at the top [4] Group 3: Consumption Modes and Activity - The consumption modes index, showcasing market vitality and potential, ranks Guangzhou, Shanghai, Beijing, Shenzhen, and Hangzhou as the top five [4] - The consumption activity index, crucial for economic stability and growth, ranks Shanghai, Guangzhou, Shenzhen, Beijing, and Chengdu in the top five [4] Group 4: Changsha's Consumption Market - Changsha's consumption structure index is the highest among the 27 cities, reflecting a shift towards higher-quality consumption [5] - The city has seen a rise in new consumption brands and international events, contributing to a vibrant consumer market [6] - Changsha ranks fifth in social retail sales and silver economy, indicating robust market performance [6] Group 5: Future Consumption Strategies - The report emphasizes that consumption is a key driver of urban economic expansion, with a positive correlation between consumption development index and GDP rankings [7] - Future strategies for trillion-yuan cities include government, enterprise, and societal collaboration to enhance consumption capabilities [7] - Urban governance modernization is essential for unlocking consumption potential through data-driven management and optimized commercial spaces [8]
当演出成为十一的“流量磁石”
3 6 Ke· 2025-10-10 23:45
Core Insights - The performance market remains a strong economic engine for the entertainment industry, as evidenced by significant attendance and revenue growth during the recent National Day and Mid-Autumn Festival holiday [3][5][17] Group 1: Market Trends - The report from Tiger Whale Entertainment indicates a notable increase in performance activities in third-tier and below cities, with total performances up by 34.1% and total box office revenue rising by 86.6% year-on-year [3][12] - From October 1 to 6, the total number of domestic performance projects exceeded 3,100, with nearly 15,000 performances, reflecting a year-on-year increase of approximately 4.4% [3][12] - The attendance reached 1.94 million, marking a 39.5% increase compared to the previous year, highlighting the robust growth of the offline performance market [3][12] Group 2: Economic Impact - Events like the Taihu Bay Music Festival in Changzhou attracted nearly 140,000 attendees over four days, generating an estimated economic impact of around 4 billion yuan for the surrounding area [7][12] - The integration of performances with local tourism, dining, accommodation, and transportation has transformed ticket sales into a comprehensive cultural tourism economy [5][7] - The popularity of music festivals in smaller cities has led to increased travel interest, with flight searches for destinations like Luzhou and Hailar rising over 60% year-on-year [7][12] Group 3: Shifts in Performance Preferences - There is a growing trend of music festivals moving to smaller cities due to lower costs and increased support from local governments, which view these events as opportunities for cultural tourism promotion [12][14] - Smaller, niche performances such as stand-up comedy and theater are gaining traction among younger audiences, indicating a dual growth trajectory in the performance market [16][17] - Despite the overall growth, the number of music festivals has seen a decline compared to previous years, suggesting challenges within the industry [14][16] Group 4: Future Outlook - The cultural consumption landscape is evolving from a "ticket economy" to a "full-domain consumption engine," where performances contribute to broader economic indicators beyond just ticket sales [17] - The focus for cities will shift from attracting big-name artists to creating long-term cultural and economic benefits through local performances [17]
虎鲸文娱发布国庆文娱消费报告:电影票房破15亿,线上动漫观看时长激增76%
Xin Lang Ke Ji· 2025-10-08 04:11
Core Insights - The report by Tiger Whale Entertainment highlights a significant shift in entertainment consumption patterns during the National Day holiday, with a notable increase in both offline and online activities [1][2]. Offline Entertainment Trends - There is a growing trend of offline performances becoming more localized and niche, with a 34.1% increase in total performances in third to fifth-tier cities [2]. - The total box office revenue for the first six days of the National Day holiday reached 1.539 billion yuan, with several films surpassing 100 million yuan in box office during the holiday [1]. - The average ticket price during this period was 36.8 yuan, down from 40.4 yuan the previous year, making it more accessible for audiences [1]. Online Entertainment Trends - Online viewing time on large screens increased by 23% year-on-year, with anime viewing time surging by 76%, indicating a shift towards immersive content consumption [2]. - The report notes that the rise of domestic animation is reshaping family entertainment dynamics, particularly among younger parents [2]. Audience Demographics - The 30-39 age group has become the primary demographic for "home entertainment," showing a 38.2% increase in viewing time compared to the previous week [3]. - In contrast, older adults exhibit a stronger inclination towards offline cultural consumption, reflecting differing leisure preferences across age groups [3]. Performance Highlights - The top five films during the holiday included "The Volunteer Army: Blood and Peace" with a box office of 385.17 million yuan, followed by "731" and "The Assassination of Novelists 2" [5]. - Major cities contributing to the box office included Shanghai, Beijing, and Shenzhen, with significant revenue figures reported [5].
国庆假期演出市场加速“下沉”,三四五线城市演出总场次增长34.1%
Bei Jing Shang Bao· 2025-10-08 03:01
Core Insights - The report indicates a significant shift in the entertainment consumption landscape during the National Day holiday, with offline performances becoming increasingly "localized" and "niche" [1] - There is a notable increase in the number of performances in lower-tier cities, with a total performance count growth of 34.1% [1] - Online viewing time has also surged, particularly for animation content, which saw a 76% increase [1] Offline Performance Trends - The total number of domestic performance projects exceeded 3,100, with nearly 15,000 performances, marking a year-on-year increase of approximately 4.4% [7] - The total audience reached 1.94 million, reflecting a year-on-year growth of 39.5% [7] - The fastest-growing categories in audience attendance were sports events, music festivals, and concerts, with year-on-year increases of 264%, 66.6%, and 39.7% respectively [7] Niche Performance Growth - The report highlights a growing preference among younger audiences for niche performances, with theater and stand-up comedy ticket sales increasing by 16.8% year-on-year, and Livehouse ticket sales rising by over 16% [7] - The report emphasizes the trend of performance activities significantly increasing in third-tier and below cities, with total box office revenue rising by 86.6% year-on-year [7] Key Cities for Offline Performances - The top five cities with the highest offline performance popularity include Beijing, Shanghai, Changzhou, Chongqing, and others [3] - The fastest-growing cities for offline performances in lower-tier markets include Baoji, Daoshan, and Rizhao [5]