价值分配创新 商家可自主设定 3% - 20%的让利比例，消费金额按照 1:1 的比例转化为用户与商家的积分（例如，消 费 1000 元且商家让利 200 元，双方各自获得 200 积分）。积分进入公共池后，分 36 - 40 期逐步释放。 若连续 36 期业绩增长达到 15%，积分可增值至原值的 5 倍（即 200 积分可兑换 1000 元抵用券），将 传统的买卖关系成功转变为价值共享模式。 消费循环设计 用户使用抵用券消费时，会继续生成新的积分，从而形成"消费 - 积分 - 增值 - 再消费"的良性闭环。消 费者实际消费成本可降低 30% - 50%，商家让利部分转化为可兑换资源，实际成本降幅高达 40%。 在数字经济与实体经济深度交融的当下，"我店"平台凭借独具特色的绿色积分模式与全场景生态布局， 脱颖而出，成为实体商业数字化转型的典范标杆。作为线上线下资源整合的创新先锋平台，"我店"借助 技术赋能、生态协同以及价值共创，为中小微企业量身定制低成本、高效率的转型方案，让消费者尽情 享受"消费即增值"的全新体验。文章来源： 18/6//65//19//53/15// 了解更多互联网资讯。 一、模式内核：构 ...

Core Viewpoint - The company is facing significant challenges, with revenue stagnation and a lack of new growth drivers, indicating a potential "mid-life crisis" for the brand [3][11]. Financial Performance - For the fiscal year 2024, the company reported revenue of 23.511 billion yuan, a slight decrease of 0.3% year-on-year; net profit was 4.336 billion yuan, an increase of 8.6% [3][8]. - The decline in revenue is attributed to adverse weather conditions affecting ice cream and rice snacks, with revenues dropping in the "low double digits" and "high single digits," respectively [8][10]. - The company’s market share in the snack industry is low, with the top five companies only holding 5.9% of the market, and the company ranked fifth with retail sales of 1.348 billion yuan [8]. Historical Context - The company experienced rapid growth from 2004 to 2013, with revenue growth rates around 20%, peaking with a market capitalization exceeding 170 billion HKD [8][9]. - Since then, the company has struggled to maintain growth, with its market capitalization shrinking to 62.5 billion HKD, less than 40% of its peak value [9]. Business Composition - The beverage segment is crucial, contributing 52% of total revenue, with the flagship product, Wangzai Milk, showing only "low single-digit" growth [10]. - The rice snacks and leisure food segments also faced declines, with rice snacks revenue down 1.2% and leisure foods down 2.6% due to poor sales during the Spring Festival [10]. Industry Dynamics - The snack industry in China is characterized by a large market size but low concentration, with many private label products competing against established brands [8][12]. - The rise of e-commerce and new retail formats has disrupted traditional sales channels, with the company lagging in adapting to these changes [13][14]. - The shift in consumer preferences towards health, value, and emotional connection with products has created additional challenges for the company [14]. Distribution Challenges - The company relies heavily on traditional wholesale markets, with about 80% of its revenue coming from these channels, while new channels like e-commerce are only beginning to gain traction [13]. - Distributors are facing increasing pressure from manufacturers to meet high sales targets, leading to issues with high inventory and low profit margins [15].