Core Viewpoint - The article highlights the recent product launch of "Bai Xiang Noodle Cake 120g," emphasizing the brand's commitment to consumer needs and transparent communication through innovative packaging [1][3][5]. Product Launch and Consumer Response - Bai Xiang has rebranded its product from "Duo Ban" to "Bai Xiang Noodle Cake 120g," marking a significant shift in how instant noodles are marketed by weight [1][17]. - The new product quickly gained popularity on social media, indicating strong consumer support and engagement [3][19]. Brand Credibility and Consumer Trust - Bai Xiang's swift response to consumer feedback regarding packaging demonstrates its commitment to brand credibility and consumer respect [5][12]. - The company has a history of prioritizing consumer voices, which has been integral to its development since its establishment in 1997 [7][26]. Innovation and Market Responsiveness - Bai Xiang has consistently introduced new products that align with evolving consumer preferences, such as the introduction of healthier options and unique flavors [9][14]. - The company has shown agility in product development, responding to market trends and consumer demands effectively [9][24]. Social Responsibility - Bai Xiang has demonstrated its commitment to social responsibility, notably during the 2021 floods in Henan, where it provided substantial aid to affected areas [11][12]. Consumer-Centric Philosophy - The brand's philosophy centers around being consumer-first, which has been a driving force behind its successful product iterations and market strategies [21][26]. - Bai Xiang's approach reflects a broader trend in successful companies that prioritize understanding and responding to consumer needs over merely competing with rivals [22][24].