Core Points - The "Ticket Root" consumption linkage pilot activity has been officially launched in Shanghai from October 15 to November 15, guided by various municipal departments [1] - Consumers can receive the "Shanghai Ticket Root Code" by purchasing tickets for cultural performances, sports events, and exhibitions, allowing them to enjoy discounts at participating merchants [2][3] - The pilot program is currently being tested through the "Ticket Star - Alipay" channel, with plans to expand to more ticketing platforms and payment channels in the future [2][4] Summary by Sections - **Pilot Activity Overview** - The "Ticket Root" consumption linkage pilot aims to integrate cultural and commercial activities, providing diverse and personalized consumption options for citizens [2][4] - **Consumer Participation Process** - Consumers can complete payments on participating ticket platforms and receive the "Shanghai Ticket Root Code" via Alipay, which is valid for 7 days [3] - The first batch of "Ticket Root" offerings includes five major concerts and events, such as the concert by Wei Shen V on October 18 and the Black Eyed Peas concert on November 14-15 [3] - **Future Expansion Plans** - The Shanghai Service Consumption Promotion Association plans to extend the "Ticket Root" linkage to other payment platforms like WeChat and UnionPay, as well as to major exhibitions and cultural events [4]

Core Points - The 2025 Service Trade Fair (STF) will feature over 40 diverse supporting activities, including artistic performances, cultural tourism markets, and sports events [1] - The STF aims to enhance the exhibition experience and showcase the vibrant diversity of service trade [1] Group 1: Event Highlights - The STF will utilize the unique setting of Shougang Park to host immersive activities, such as a camping and art life fair themed "Tourism Lights Up a Beautiful Life" [1] - A series of activities under the "STF Here I Come" cultural tourism carnival will include super live streaming and markets, inviting industry leaders from culture, art, and technology [1] - Sports enthusiasts can participate in events like the national parkour elite competition and breakdancing contests at Shougang Extreme Park and the ski jump [1] Group 2: Consumer Engagement - The STF will launch various promotional activities under the theme "Surprises in Western Beijing" to stimulate consumer spending [1] - The "Summer Movie Carnival in Beijing" will offer benefits through a "ticket root economy," allowing attendees to enjoy discounts on shopping and dining after visiting the fair [1] - Key commercial districts in Shijingshan, Fengtai, Mentougou, Haidian, and Chaoyang will promote the STF to create a city-wide participation atmosphere [1] Group 3: Night Activities and Innovation - Shougang Park will host the "Candy Season" series of activities at night, combining industrial heritage with candy culture for immersive experiences [1] - The Shougang Music Concert will invite well-known bands from Beijing, merging trendy music themes with the industrial aesthetic of cooling towers [1] - The STF will design over 10 inspection routes focusing on technology empowerment, investment promotion, industrial tourism, cultural heritage resources, and night economy, allowing visitors to experience new consumption vitality [1]