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大麦娱乐携手2026原神嘉年华,以品牌创新合作构建用户沟通桥梁
Huan Qiu Wang· 2026-01-08 06:25
来源:海外网 日前,《原神》年度线下嘉年华——第三届"原神☆FES"在上海国家会展中心举办。项目独家票务平台 大麦数据显示,这场为期4天的线下盛宴共吸引超8万人次奔赴,其中跨城观展比例近80%。除票务外, 此次大麦娱乐亦在品牌层面和"原神☆FES"展开深度合作。据悉,这也是大麦娱乐首次与顶级二次元IP 嘉年华进行品牌创新联动,通过线上福利互动、线下专属展位、"跟着大麦去旅行"等多元方式,大麦娱 乐不仅为玩家提供了涵盖"逛展+旅游"的一站式省心娱乐体验,也进一步构建起品牌与二次元年轻用户 群体之间的沟通桥梁。 《原神》为米哈游旗下的旗舰游戏产品,自2020年上线以来始终保持高人气,受到全球范围内众多玩家 的喜爱。"原神☆FES"则是以《原神》游戏IP内容为核心的大型线下主题嘉年华,伴随着三届嘉年华的 成功举办,如今,"原神☆FES"不仅是玩家的狂欢,更是《原神》IP长线运营与玩家共创生态的集中展 示。 据介绍,2024年大麦与第二届"原神☆FES"就曾有过票务合作。今年,大麦娱乐与第三届"原神 ☆FES"则在此前基础上拓展合作维度,围绕玩家需求,打造了从线上到线下的全链路品牌互动体验, 推动双方实现由票务向品牌 ...
大麦深陷信任危机
Jing Ji Guan Cha Wang· 2026-01-06 05:02
购票贵、退票难、提前放票、勾结黄牛、信息泄露……票务巨头大麦网深陷信任危机。 近日,有消费者在网络社交平台质疑大麦网1月4日晚"2026十个勤天后陡门新春见面会"门票未按约定时 间开票,而是在约定时间前的半小时放票。网友晒出的部分购票记录截图显示,票务交易完成时间早于 公示节点。 大麦网浙江站官方微博"大麦浙江"当日23点36分发布了关于"2026十个勤天后陡门新春见面会"的票务公 告。公告称,因平台工作人员配置失误,致使本应于2026年 1月4日20:56开售的"2026十个勤天后陡门新 春见面会—鹭卓专场"演出售票通道于20:29被工作人员误触开启。 大麦称,针对提前销售的全部门票,平台将统一按退款退票处理,票款将于7个工作日内原路退回。于 20:56后抢票用户不受本次退票影响,后续退票将再次全部重新开售。 "20点29分开票本就是工作人员失误,并非粉丝自愿,但并不是所有粉丝都不想要这张票,并且在20点 29分至20点56分期间,大麦并未给出回应和解决方案,导致20点29分购票的消费者失去了20点56分购票 的资格,请问此方案对谁公平?"一位消费者说,"现在给出方案说20点56分前全部强制退票,那29分购 ...
小米称“200公里瞬间刹停”是驾驶感受并非广告语,把雷军语录当产品参数的粉丝失望了
Sou Hu Cai Jing· 2026-01-05 06:55
01.汉堡王线上点餐系统崩溃 02.洗脸熊多地门店被曝跑路 03.知名护肤品牌菲洛嘉官方旗舰店将闭店 04.小米称"200公里瞬间刹停"是驾驶感受并非宣传语 05.宇树科技澄清上市未涉及申请"绿色通道" 06.充电宝罗马仕启动 "重生计划" 07.马斯克宣布Grok新版本上线 08.元旦假期国内出游1.42亿人次 09.提前放票引发不满,大麦深夜致歉 10.扬州爱奇艺乐园将于2026年2月8日开园 汉堡王线上点餐系统崩溃 汉堡王最近官宣了"中国合伙人",1月10日,中国资产管理机构CPE源峰宣布与汉堡王品牌达成战略合作。双方将成立合资企业"汉堡王中国",开启汉堡 王在中国市场的下一阶段增长。在本次交易中,汉堡王中国旗下全资关联企业将签署一份为期20年的主开发协议,该协议将授予其在中国独家开发汉堡王 品牌的权利。该笔交易成为继麦当劳中国、星巴克中国后,又一笔中国PE"买进"全球餐饮连锁巨头中国业务的案例。 氢商业辣评:给汉堡界一点饭圈文化的震撼。 (消息来源:智通财经 凤凰网财经) 洗脸熊多地门店被曝跑路 近日,由知名艺人古天乐代言的面部清洁护理连锁品牌"洗脸熊·洗脸吧"(下称"洗脸熊")被曝多地门店跑路。 多 ...
华尔街顶级分析师最新评级:ROKU获上调评级,洛克希德遭下调
Xin Lang Cai Jing· 2025-12-16 15:06
华尔街最受热议、且对市场影响显著的分析师评级报告现已汇总呈现。以下是由 The Fly 整理的、投资 者今日需重点关注的评级变动信息。 五大评级上调个股 1. 罗库(ROKU):摩根士丹利将其评级从 "减持" 上调至 "增持",目标价由 85 美元上调至 135 美 元。该机构指出,得益于数字广告市场的强劲表现,2026 年美国广告支出有望实现 "稳健" 增 长。 2. 奥克塔(OKTA):杰富瑞在其 2026 年软件行业展望报告中,将奥克塔评级从 "持有" 上调至 "买 入",目标价由 90 美元上调至 125 美元。该机构在研报中向投资者表示,奥克塔正着力打造完整 的身份认证平台,有望把握智能代理需求增长的机遇,发展潜力巨大。 3. 赛富时旗下 ServiceNow(NOW):古根海姆将其评级从 "卖出" 上调至 "中性"。该机构表示,此 次评级上调的依据是当前股价已低于此前设定的目标价,估值具备吸引力。 4. 罗克韦尔自动化(ROK):高盛将其评级从 "卖出" 上调至 "中性",目标价由 329 美元上调至 448 美元。高盛在研报中称,在新任管理层的带领下,公司正处于结构性提价的初期阶段,此举 有望在 ...
英国拟立法打击加价倒卖门票
Bei Jing Shang Bao· 2025-11-20 01:30
据悉,这项立法将全面禁止任何超过原始购票价格的转售。在今年早些时候结束的立法咨询期间,英国 政府曾考虑过允许"黄牛"以不超过30%的加价幅度转售门票。 同时,转卖门票的人也不能出售超过官方限购规则能买到的最高票数。若在互联网平台上转卖门票的卖 家不遵守该法律,平台将承担法律责任。英国政府希望通过限制转售门票价格的行为,终结使用机器人 抢购大量门票的"工业化黄牛行为"。 英国政府11月18日宣布,将出台新规禁止以营利为目的转售音乐会、体育赛事等现场活动门票,重拳打 击"黄牛"囤积门票、哄抬价格的行为。英国内政部相关负责人表示,"黄牛"批量抢购热门门票后以原价 数倍转售,让普通消费者被迫花大价钱参与心仪活动,损害其合法权益。工党政府致力于终结这一乱 象,详细立法计划将在未来几天内公布。 此次禁令是英国票务监管重大升级。今年政府曾就门票转售溢价上限咨询公众,最终方案将全面禁止高 于面值的营利性转售,并设平台服务费上限。今年夏天绿洲乐队重组巡演部分门票转售价达原价数倍, 凸显监管必要性。新规还将联动相关法案,对违规平台追责,有望重塑票务市场生态。 英国市场部门还发现,一些"黄牛"在转售市场挂牌出售门票时,并未实际购买 ...
大麦娱乐(1060.HK):IP业务高增 大麦出海稳步推进
Ge Long Hui· 2025-11-18 19:53
Core Viewpoint - The company demonstrated strong performance in the first half of the fiscal year, particularly with robust growth in the Aliyu segment, driving rapid revenue growth in the IP business [1][2] Financial Performance - In the first half of the 2026 fiscal year, the company achieved revenue of 4.047 billion yuan, a year-on-year increase of 32.7%; segment performance was 1.122 billion yuan, up 12.8%; adjusted EBITA was 550 million yuan, a 14.0% increase year-on-year; and net profit attributable to shareholders was 520 million yuan, reflecting a 54.3% growth [2][3] - The IP business revenue reached 1.16 billion yuan, with a year-on-year growth of 105.2%, and segment performance was 235 million yuan, up 44.0% [2][3] IP Business - The IP business saw significant growth, particularly the Aliyu segment, which achieved revenue growth exceeding 100%, although profits were impacted by one-time losses from the shutdown of non-core business [2][3] - New IPs such as Chiikawa and Crayon Shin-chan contributed significantly to revenue growth, while the profitability of non-core businesses remains a concern due to early-stage operational challenges [3] Performance in Live Events - The live performance segment reported revenue of 1.339 billion yuan, a year-on-year increase of 14.5%, with segment performance at 754 million yuan, up 4.7% [3][4] - The launch of the overseas ticketing platform "Damai International" is expected to enhance revenue streams, with the platform integrating over 40 categories of events and connecting with more than 12,000 cinemas and 20,000 venues [4] Film and Series Business - The film segment's losses narrowed significantly, with segment performance at 95 million yuan, a decrease of 22.4% year-on-year, while the series segment turned profitable with performance at 38 million yuan [4][5] - The company is preparing for the upcoming Spring Festival release schedule, with several high-profile films expected to be announced [5][6] Cost Management - The company effectively managed costs, with sales and marketing expenses increasing only slightly, while management expenses grew at a lower rate, leading to improved expense ratios [6] Future Outlook - The company anticipates continued growth in net profit for the fiscal years 2026-2028, projecting net profits of 1.002 billion, 1.236 billion, and 1.404 billion yuan, representing year-on-year growth rates of 175.62%, 23.32%, and 13.63% respectively [1][7]
大麦娱乐公布中期业绩 归母净利约5.195亿元 同比增长54%
Zhi Tong Cai Jing· 2025-11-13 13:13
Core Insights - The company reported a revenue of approximately 4.047 billion, representing a year-on-year growth of 33% [1] - Profit attributable to the owners of the company was about 519.5 million, showing a year-on-year increase of 54% [1] - Adjusted EBITA was approximately 550 million, reflecting a year-on-year decrease of 14% [1] Company Developments - On May 21, 2025, the company announced a comprehensive upgrade of the Damai APP, establishing an AI-driven entertainment consumption service system characterized by speed, comprehensiveness, accuracy, and proximity [1] - The user base of the Damai platform has reached 300 million, maintaining a leading position in the global industry [1] - The platform covers over 40 subcategories, including movies, concerts, music festivals, dramas, stand-up comedies, exhibitions, sports, and tourism, connecting with more than 12,000 cinemas and 20,000 venues [1]
中国建设银行龙卡龙标电影信用卡发布
Di Yi Cai Jing· 2025-11-11 04:18
Core Insights - The launch of the Long Card Long Mark Movie Credit Card by China Construction Bank, in collaboration with China UnionPay and Damai Entertainment, aims to promote movie consumption [1] - The card features a design inspired by classic movies and offers a "buy one get one free" movie ticket benefit for new customers [1] - The initiative represents an innovative cross-industry collaboration between finance and the film industry, enhancing the movie consumption ecosystem [1] Summary by Categories Product Features - The Long Card Long Mark Movie Credit Card provides a "buy one get one free" movie ticket offer for new users upon their first transaction [1] - Monthly spending that meets certain criteria allows cardholders to enjoy additional "buy one get one free" benefits [1] - Users can redeem up to 90% of their movie ticket purchase through comprehensive points on the "Construction Bank Life" app [1] Additional Benefits - In addition to movie-related perks, the card includes dining vouchers and discounts in various shopping districts, enhancing the overall consumer experience [1] - The card aims to create a diverse consumption ecosystem by integrating movie experiences with dining and shopping [1] Strategic Implications - The launch signifies a deeper engagement of China Construction Bank in the movie consumption landscape, establishing a financial bridge to the film industry [1] - The initiative is expected to inject new financial vitality into movie consumption, facilitating better access to quality content for audiences [1]
美股异动丨票务巨头Live Nation夜盘跌超5.6%,Q3营收及每股收益均逊于预期
Ge Long Hui· 2025-11-05 06:45
Core Viewpoint - Live Nation reported a decline in stock price following its Q3 earnings release, which showed revenue growth but significantly lower earnings per share than expected [1] Financial Performance - Live Nation's Q3 revenue reached $8.5 billion, representing a year-over-year increase of over 11%, although it slightly missed analysts' average expectation of $8.57 billion [1] - The company's earnings per share (EPS) for the quarter was $0.73, which was substantially below the anticipated $1.32 [1] - Revenue from the concert business, which includes merchandise sales and live music event production, amounted to $7.28 billion, falling short of analysts' expectations of $7.67 billion [1]
凭票享折扣,上海 “票根码” 来了
Guo Ji Jin Rong Bao· 2025-10-15 11:10
Core Points - The "Ticket Root" consumption linkage pilot activity has been officially launched in Shanghai from October 15 to November 15, guided by various municipal departments [1] - Consumers can receive the "Shanghai Ticket Root Code" by purchasing tickets for cultural performances, sports events, and exhibitions, allowing them to enjoy discounts at participating merchants [2][3] - The pilot program is currently being tested through the "Ticket Star - Alipay" channel, with plans to expand to more ticketing platforms and payment channels in the future [2][4] Summary by Sections - **Pilot Activity Overview** - The "Ticket Root" consumption linkage pilot aims to integrate cultural and commercial activities, providing diverse and personalized consumption options for citizens [2][4] - **Consumer Participation Process** - Consumers can complete payments on participating ticket platforms and receive the "Shanghai Ticket Root Code" via Alipay, which is valid for 7 days [3] - The first batch of "Ticket Root" offerings includes five major concerts and events, such as the concert by Wei Shen V on October 18 and the Black Eyed Peas concert on November 14-15 [3] - **Future Expansion Plans** - The Shanghai Service Consumption Promotion Association plans to extend the "Ticket Root" linkage to other payment platforms like WeChat and UnionPay, as well as to major exhibitions and cultural events [4]