Core Points - Shanghai is launching a new initiative to promote the "ticket root economy" starting from October 15, allowing consumers to receive discounts at various merchants by presenting event tickets [1][6] - The initiative is part of a broader strategy to enhance service consumption in Shanghai and support its development as an international consumption center [1][6] Group 1: Initiative Details - The "ticket root" consumption trial will run from October 18 to November 15, featuring a list of popular events including concerts and sports competitions [1][2] - The first batch of participating merchants includes 97 businesses located near event venues, offering discounts ranging from 60% to 95% [2][4] - Discounts are set by merchants voluntarily and can be adjusted in real-time through a platform, enhancing market-driven participation [4][6] Group 2: Operational Mechanism - Consumers will receive a "ticket root code" automatically via Alipay after purchasing tickets, which can be used for discounts at participating merchants [4][6] - The discount period is set for three days before and after the event, allowing flexibility for both local and visiting consumers [4][6] - The initiative aims to streamline the connection between events and local businesses, moving from a manual to a digital system for easier access [6][7] Group 3: Future Expansion Plans - The program is expected to expand its reach by integrating with major ticketing platforms and payment systems, covering 80%-90% of events in Shanghai [7][8] - The long-term vision includes attracting not only local consumers but also tourists from other provinces and countries, thereby boosting overall consumption [8] - The goal is to create a unified system that enhances consumer experience and drives economic growth through the "ticket root economy" [8]

Core Points - The "Ticket Root" consumption linkage pilot activity has been officially launched in Shanghai from October 15 to November 15, guided by various municipal departments [1] - Consumers can receive the "Shanghai Ticket Root Code" by purchasing tickets for cultural performances, sports events, and exhibitions, allowing them to enjoy discounts at participating merchants [2][3] - The pilot program is currently being tested through the "Ticket Star - Alipay" channel, with plans to expand to more ticketing platforms and payment channels in the future [2][4] Summary by Sections - **Pilot Activity Overview** - The "Ticket Root" consumption linkage pilot aims to integrate cultural and commercial activities, providing diverse and personalized consumption options for citizens [2][4] - **Consumer Participation Process** - Consumers can complete payments on participating ticket platforms and receive the "Shanghai Ticket Root Code" via Alipay, which is valid for 7 days [3] - The first batch of "Ticket Root" offerings includes five major concerts and events, such as the concert by Wei Shen V on October 18 and the Black Eyed Peas concert on November 14-15 [3] - **Future Expansion Plans** - The Shanghai Service Consumption Promotion Association plans to extend the "Ticket Root" linkage to other payment platforms like WeChat and UnionPay, as well as to major exhibitions and cultural events [4]