Group 1 - Goldman Sachs is reportedly preparing to acquire a stake in Froneri, the world's second-largest ice cream manufacturer, for €15 billion (approximately ¥120 billion) from French private equity firm PAI [1][2] - Froneri was established as a joint venture between PAI and Nestlé in 2016, with both parties holding equal shares, and it produces well-known ice cream brands such as Häagen-Dazs, Oreo, and Cadbury in the U.S. market [2][3] - The acquisition would allow Goldman Sachs to indirectly gain operational rights for Häagen-Dazs in various regions, although the global trademark rights remain with General Mills [3] Group 2 - General Mills is reportedly planning to sell its Häagen-Dazs business in China, with potential transaction amounts estimated between $500 million and $800 million [5] - Häagen-Dazs is facing significant sales challenges in China, with a reported double-digit decline in store traffic, leading to a contraction of its physical store presence [5][6] - The brand has attempted to attract consumers through promotions and discounts, but the changing consumer preferences and increased competition from local brands have impacted its market position [7][8] Group 3 - The ice cream market in China is evolving, with consumers showing a preference for lower-priced options, which poses a challenge for Häagen-Dazs, whose average transaction value is around ¥58 [7][8] - DQ has emerged as a strong competitor in the domestic ice cream market, holding a market share of nearly 29% by 2023, which has intensified the competition for Häagen-Dazs [8]

Core Viewpoint - Goldman Sachs is reportedly preparing to acquire a stake in Froneri, the world's second-largest ice cream manufacturer, from French private equity firm PAI for €15 billion (approximately ¥120 billion) [2][3] Group 1: Acquisition Details - The acquisition deal is expected to be signed as early as September this year, but no official comments have been made by PAI, Goldman Sachs, Nestlé, or Froneri [3] - Froneri was established in 2016 as a joint venture between PAI and multinational giant Nestlé, with both parties holding equal stakes [3] - Froneri produces well-known ice cream brands such as Häagen-Dazs, Oreo, and Cadbury in the U.S. market, holding the second-largest market share in the $75 billion U.S. ice cream market, following Unilever's Magnum [3][4] Group 2: Häagen-Dazs Ownership History - Häagen-Dazs has undergone multiple ownership changes since the 1980s, starting with Pillsbury acquiring it for $70 million in 1983 [4] - In 2001, General Mills purchased Häagen-Dazs from Diageo for $650 million, and in 2002, Nestlé acquired the U.S. operational rights [4] - The joint venture Froneri was formed in 2016, and in 2019, General Mills transferred its European ice cream business, including Häagen-Dazs, to Froneri [4] Group 3: Market Challenges - General Mills is reportedly considering selling Häagen-Dazs' business in China, with potential transaction values between $500 million and $800 million [5] - Häagen-Dazs is facing declining sales in China, with a two-digit percentage drop in store foot traffic reported in recent years [5][6] - The brand currently operates 263 stores in mainland China, with significant closures reported in major cities [5][6] Group 4: Consumer Trends - Häagen-Dazs has attempted to attract consumers through promotions, including discounts and special offers, but faces challenges due to changing consumer preferences [7][8] - The average price acceptance for ice cream in China is between ¥3 and ¥10, with only 1.8% of consumers willing to pay over ¥20 [7] - The brand's positioning as a luxury product is being challenged by local competitors and changing consumer values, leading to a decline in demand for high-end ice cream [8]