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Omdia 特别报告 : 如何通过渠道激励撬动智能手机销售增长
Canalys· 2025-07-15 06:01
Core Insights - Channel incentives are becoming a key strategy in the smartphone industry, helping brands enhance sales and brand influence in a sluggish market [2][5] - The report provides an in-depth analysis of how to leverage a scientific channel incentive system to drive sales growth, covering best practices from strategy design to operational implementation [2][5] - It gathers insights from various participants in the smartphone channel ecosystem, including brands, distributors, retailers, supply chain partners, and regional market experts, to explore the evolution and innovation of incentive models [2][5] Summary by Sections - **Main Incentive Models**: The report showcases three mainstream incentive models and their application cases, revealing practical experiences from leading brands like Xiaomi, Samsung, and Vivo globally [5] - **Participants Involved**: Key participants include smartphone manufacturers and brands (e.g., Xiaomi, Samsung, Vivo), channel distributors, retail networks, and service providers for operational and financial system construction [6] - **Operational Framework**: The report serves as a practical guide detailing how manufacturers can establish a reliable and scalable backend system to ensure the accurate, transparent, and large-scale implementation of incentive measures [5]