智通财经记者 |李家琦 智通财经编辑 |文姝琪 12月20日，智通财经独家获悉，小米最近给全国经销商发放资金补助，主要针对车融合店。发放条件为2024年建造的门店，按每家店补贴10万元发放，2025 年12月15日之前的新建门店，按每家店50万元发放，无任何捆绑条件。此次全国门店发放金额累计超过一亿元。 对此消息，小米回应智通财经表示消息属实。 公开资料显示，截至2025年11月30日，小米汽车全国已有249家服务网点，覆盖全国144城，小米汽车计划新增36家门店，预计覆盖衡阳、绵阳等7座城市。 知情人士告诉智通财经，此次补贴是以红包形式发放的，意在12月31日新年来临之际对全国经销商表示感谢，部分经销商拿到了超过400万元的"红包"补 助。 智通财经记者 |李家琦 小米线下门店 智通财经记者摄 上述人士还表示，小米内部正在准备新一轮政策调整计划，会进一步增加小米汽车的激励和解绑一线的考核管理规则。该政策大概率会在新年后推出，将有 效缓解当前线下所面临的短期压力。 某小米经销商对智通财经表示"小米这次做确实很体面，50万现金基本能支撑线下两个多月的运营，有些友商都被小米的这个操作整懵了"。 上海地区小米汽车门 ...

Core Insights - The Indian smartphone market is projected to grow by 3% year-on-year in Q3 2025, reaching a shipment volume of 48.4 million units, driven by pre-festival inventory replenishment and retail promotions [2][7]. Market Performance - Vivo leads the market with a shipment of 9.7 million units, capturing a 20% market share. Samsung follows with 6.8 million units and a 14% share, while Xiaomi and OPPO are nearly tied with 6.5 million units each, both holding a 13% share. Apple returns to the top five with 4.9 million units, driven by demand from lower-tier cities [2][7]. Sales Strategies - The market momentum in Q3 is primarily driven by channel incentives rather than pure consumer demand recovery. Manufacturers are reallocating marketing budgets to impactful retail incentive programs, including dealer competitions with rewards such as cash bonuses and travel [4][6]. Brand Strategies - Vivo's strong market position is attributed to a balanced product portfolio and aggressive retail strategies. Samsung is making progress in the mid-to-high-end market with new models but faces challenges in the entry-level segment. OPPO's growth is supported by targeted promotional plans centered around the F31 series [4][5]. Apple’s Performance - Apple achieved its highest-ever shipment volume in India during Q3, with a market share of 10%. Growth is fueled by demand for high-end models and effective promotional strategies, particularly in smaller cities [5]. Future Outlook - Despite a strong early performance in Q3, growth is not expected to continue into the year-end peak period. Urban consumers remain cautious due to job uncertainty and cost sensitivity, leading to delayed upgrades. The overall smartphone market is anticipated to see a slight decline in 2025, reflecting a fragile recovery sensitive to economic conditions [6].

Core Insights - Channel incentives are becoming a key strategy in the smartphone industry, helping brands enhance sales and brand influence in a sluggish market [2][5] - The report provides an in-depth analysis of how to leverage a scientific channel incentive system to drive sales growth, covering best practices from strategy design to operational implementation [2][5] - It gathers insights from various participants in the smartphone channel ecosystem, including brands, distributors, retailers, supply chain partners, and regional market experts, to explore the evolution and innovation of incentive models [2][5] Summary by Sections - **Main Incentive Models**: The report showcases three mainstream incentive models and their application cases, revealing practical experiences from leading brands like Xiaomi, Samsung, and Vivo globally [5] - **Participants Involved**: Key participants include smartphone manufacturers and brands (e.g., Xiaomi, Samsung, Vivo), channel distributors, retail networks, and service providers for operational and financial system construction [6] - **Operational Framework**: The report serves as a practical guide detailing how manufacturers can establish a reliable and scalable backend system to ensure the accurate, transparent, and large-scale implementation of incentive measures [5]