" 真正的国际化，不仅在于市场份额的简单占领，更在于以合作智 慧赢得广泛认同与长久尊重。 " 作者丨 刘伟 编辑丨 林觉民 "泳池清洁机器人的战争，最快今年年底就会结束。" 2025 年初时，投资人应航（化名）大胆预测道。 近一 年过去，行业战况似乎正在朝着他所预言的方向发展。头部企业已经从技术、产品、资金和渠道等各 个维度，把竞争壁垒修筑得牢不可破，令追赶者望而却步。 01 从资金战到渠道战 智能硬件赛道的角逐，不仅仅是产品和技术的竞争，更是资金和渠道能力的全方位较量，而且后两者往往 对战局的影响更为关键。 不久前，一位投资人在谈到泳池清洁机器人赛道的创业机会时，直言不讳地表示， "大部分赛道首先要看 资源投入够不够，当行业头部企业融资金额已经在10亿以上，其他人再怎么说创新，都是扯淡。创新是第 二步，你得先拿10亿的筹码放在桌上，才有资格谈。" 2025 年 4月，元鼎智能（Aiper）完成了一轮由全球泳池行业巨头Fluidra战略领投的近10亿元人民币的 融资，率先将行业的资金门槛拉到了"十亿级"的高度。对于企业来说，更深的资金储备，不仅意味着充足 的弹药，还能提升战略的确定性，让企业更加从容地排兵布阵 ...

Core Viewpoint - Yuan Ding Intelligent has established itself as a leading player in the pool cleaning robot market, leveraging strong product capabilities and innovative technology to create a significant competitive advantage in both online and offline channels [2][23]. Group 1: Market Position and Competitors - Yuan Ding Intelligent is currently the top seller of pool cleaning robots globally, with over 2 million units sold and a presence in 7,000 retail stores across Europe and North America [5][21]. - Competitors recognize Yuan Ding Intelligent as both a formidable challenge and a benchmark to aspire to, highlighting its dominant market position [2][5]. - The company has achieved significant sales success on platforms like Amazon, with a market share of 51% in the $500-$700 price range for its Aiper Scuba S1 model [6][12]. Group 2: Product Innovation and Technology - Yuan Ding Intelligent has pioneered a wireless revolution in pool cleaning robots, creating a generational gap in user experience compared to competitors [8]. - The company has developed a leading underwater fluid simulation platform to enhance cleaning capabilities, achieving a performance rating of 7.5 compared to competitors' 6 [8][9]. - The third-generation Scuba X series has successfully addressed underwater communication challenges, allowing for remote control and improved coverage [9][10]. Group 3: Brand Reputation and Consumer Insights - Yuan Ding Intelligent has built a strong brand reputation, with 22.7% of users praising its powerful suction and 18.2% highlighting excellent battery life [7]. - The company has received multiple design awards, including six iF Design Awards and three Red Dot Design Awards in 2025, further solidifying its market position [7][12]. - The company's approach to understanding consumer needs involves direct engagement with users, ensuring that product development aligns closely with market demands [16][18]. Group 4: Channel Strategy and Market Expansion - Yuan Ding Intelligent has successfully penetrated both online and offline channels, with over 40% of sales coming from physical retail locations [19][21]. - The company has established partnerships with major retailers like Home Depot and Walmart, which are critical for gaining shelf space in a competitive market [21]. - A strategic collaboration with Fluidra, a global leader in the pool industry, has further enhanced Yuan Ding Intelligent's market presence and credibility [21].