本文来自微信公众号：每日经济新闻 （ID：nbdnews），记者：王紫薇，编辑：何小桃、董兴生、杜恒 峰，原文标题：《老铺黄金股价突然大跳水，上半年净赚22亿元，单店平均营收3亿元》，题图来自： AI生成 8月21日上午，老铺黄金（06181.HK）股价突然跳水，一度大跌8%，截至午间休盘，跌幅收窄至 5.69%，每股报737.5港元，总市值1273亿港元。 | < W | 老铺黄金(6181) | | | --- | --- | --- | | | 08-21 11:59:59 通 | | | 737.500 额 16.84亿 股本 1.73亿 | 市盈 36.8 | 力得 | | -44.500 -5.69% 换 1.60% | 市值1 1273亿 市净 15.16 | | | 关时 五日 | 周K | 曲家 | | 暨加 | 均价:755.866 | 盘口 成交 | | 845.000 | 8.06% 卖10 742.500 -- (0 | | | | | 卖9 742.000 600(6 | | | | 卖8 741.500 -- (0 | | | | 卖7 741.000 200(2 | | | | ...

Core Viewpoint - The stock price of Lao Pu Gold (06181.HK) experienced a sudden drop of 8% on August 21, 2025, but the decline narrowed to 5.69% by the midday break, with a market capitalization of HKD 127.3 billion [1][2]. Financial Performance - Lao Pu Gold reported impressive financial results for the first half of 2025, with revenue reaching CNY 12.354 billion, a year-on-year increase of 251%, and net profit of CNY 2.268 billion, up 285.8% [3]. - The adjusted net profit under non-IFRS was CNY 2.351 billion, reflecting a 290.6% year-on-year growth [3]. - The company has seen a significant increase in its number of self-operated stores, growing from 33 to 41 year-on-year, with an average revenue per store of CNY 300 million, outperforming traditional jewelry brands and even some luxury brands [3][4]. Market Expansion - Lao Pu Gold has opened four new stores in major cities like Beijing, Shanghai, and Shenzhen, and has upgraded existing stores in key locations [4]. - The company has initiated its overseas market expansion, opening its first store in Singapore, which achieved a conversion rate of 95% in its initial days of operation [4]. Online Sales Performance - During the "618" shopping festival, Lao Pu Gold's Tmall flagship store achieved sales exceeding CNY 1 billion, ranking first in the gold category [5]. - The total online sales for the company reached CNY 1.618 billion, with the loyal membership base increasing from approximately 350,000 to 480,000 [5]. Brand Positioning and Consumer Insights - Lao Pu Gold's brand strategy focuses on cultural value and luxury positioning, attracting consumers who typically purchase luxury goods, with a consumer overlap rate of 77.3% with major luxury brands [7]. - The company plans to increase product prices on August 25, 2025, indicating confidence in its brand strength and market demand [7]. Market Trends - The "Hong Kong consumption trio," which includes Lao Pu Gold, has become a hot investment area, with significant growth in revenue and net profit, reflecting a resonance between consumer and capital markets [8].

事实上，"港股消费三姐妹"之一的泡泡玛特在2025年上半年也获得了营收、净利润的双双大涨，同比增 长均超200%。为何由"港股消费三姐妹"共同撑起的"新消费"阵营，最能捕获消费者和投资人？ 单店平均营收3亿元，会员半年猛增13万 去年6月，老铺黄金正式登陆港股。记者翻看其招股书和财报注意到，近三年，老铺黄金中期业绩均实 现翻倍增长。 坚持直营、开在多地头部商圈的老铺黄金，拓店速度其实并不快，但每家店都非常挣钱。 记者注意到，报告期内，老铺黄金在国内一线城市（北京、上海、深圳）新增4店。同时，位于深圳罗 湖万象城、厦门万象城的门店完成扩容升级。公司表示，新开及优化门店的贡献预计将继续在2025年下 半年逐步体现，为收入和利润带来进一步增长动力。 截至2025年6月30日，老铺黄金自营门店数达41家，入驻全国29个头部商圈。按照其营收业绩估算，今 年上半年，单个商场平均销售4.59亿元，单一门店平均营收达到3亿元——这一成绩已远超传统黄金珠 宝品牌，甚至跑赢一些奢侈品牌。 并非止步于国内，老铺黄金已启动海外市场布局。2025年上半年，老铺黄金在新加坡金沙购物中心开出 首店。据摩根大通数据，老铺黄金新加坡门店开店的 ...