Price Increase Details - In Turkey, the price of PS Plus Deluxe has surged from 2,740 Turkish Lira (approximately 603 RMB) to 4,266 Turkish Lira (approximately 939 RMB), marking a 55% increase [2] - The Extra tier has increased from 2,340 Turkish Lira (approximately 515 RMB) to 3,645 Turkish Lira (approximately 802 RMB) [2] - The new price for the Essential tier has not yet been announced, but a similar increase is expected [2] Game Price Adjustments in Brazil - The price of "Death Stranding 2" has risen from 349.90 Brazilian Reais (approximately 458 RMB) to 399.90 Brazilian Reais (approximately 524 RMB) [3] - "Astro Bot" has increased from 299.90 Brazilian Reais (approximately 393 RMB) to 339.90 Brazilian Reais (approximately 445 RMB) [3] - "Silent Hill f" has also seen a price increase from 349.90 Brazilian Reais (approximately 458 RMB) to 399.90 Brazilian Reais (approximately 524 RMB) [3] Community Response - PlayStation users are calling for a community-wide boycott of Sony until prices are lowered again [5] - The significant price increase, particularly the 55% hike in Turkey, has been described as the "last straw" for many players [6] - There is widespread anger on forums and social media, with some players stating they can no longer afford to renew their PS Plus subscriptions and others indicating they will stop purchasing new games altogether [6] Economic Context - Turkish players are particularly upset due to the devaluation of their currency, making it already difficult to afford gaming expenses [8] - The timing of such a substantial price increase during an economic downturn has exacerbated financial burdens on players, leading to strong resistance against Sony [8] - Players express concerns that Sony may follow Xbox's lead in raising the prices of top-tier games to $80 (approximately 580 RMB) [6]

Core Viewpoint - The gaming industry is experiencing a significant price increase for games, with major companies like Nintendo, Microsoft, and PlayStation raising prices to $80, reflecting a broader trend driven by inflation and rising development costs [1][3][5]. Group 1: Price Increases - Nintendo has set the price for its upcoming game "Mario Kart World" at $80, while Microsoft plans to raise the price of first-party games to the same level [1]. - Yoshida Shuhei, former president of PlayStation's global studios, indicated that price increases are inevitable due to inflation and the rising expectations for game quality [3]. - The standard price for single-player games has risen from $60 to $80 in just four years, marking a 33% increase [5]. Group 2: Development Costs - The gaming industry has seen a shift towards high-cost, resource-intensive game development, making it difficult to maintain previous pricing structures [3][12]. - The long-standing price of $60 for games was maintained due to the explosive growth of the market and the advent of digital games, which reduced costs associated with physical retail [7][10]. - The cost of game development has not decreased in the past decade, leading to challenges in creating new content without significant investment [12]. Group 3: Marketing Expenses - Marketing costs for games have escalated, often surpassing production costs, as developers aim to attract a broader audience [13][15]. - The shift in marketing strategies, influenced by the rise of social media and influencers, has increased the complexity and cost of game promotion [15]. - Future trends may see single-player games focusing on ongoing operations and additional content through DLCs, rather than solely relying on initial sales [15].