Core Viewpoint - Shanghai has announced ten measures to support the development of the gaming and esports industry, aiming for high-quality growth and the establishment of a globally influential industrial ecosystem [1][2] Group 1: Industry Support Measures - The "Game Shanghai Ten Measures" will provide an annual special support fund of 50 million yuan, focusing on enterprise cultivation, cluster construction, international cooperation, IP innovation, and esports upgrades [1] - The measures are designed to create a systematic support policy to promote the gaming and esports industry's development [1] Group 2: Market Performance - The actual sales revenue of the domestic gaming market reached 350.79 billion yuan this year, with a user base of 683 million, indicating strong industry growth [1] - The Xuhui District has gathered over 70 leading gaming companies, including Tencent, NetEase, and miHoYo, with an expected revenue of over 70 billion yuan in 2024, accounting for nearly 50% of the city's total [1] Group 3: Ecosystem Development - Xuhui District has formed a "large enterprises leading + new forces rising + international layout" golden ecosystem, housing nearly 60% of the city's gaming companies [1] - The "Meta Universe Neo World" area connects research, distribution, and consumption, serving as a benchmark for industrial integration [1] Group 4: Future Integration and Collaboration - Future plans include deep integration of the gaming industry with healthcare, education, and new infrastructure, amplifying the industry's spillover effects [1] - Support will be provided for gaming companies to collaborate with Shanghai's time-honored brands to create themed consumption scenarios and brand activities [1] Group 5: Esports Development - The focus will be on creating a globally influential proprietary event system for esports, continuously attracting top international esports events [2] - Support will be given to esports clubs, with special rewards for those achieving significant rankings in major domestic and international competitions [2]

Core Insights - Shanghai is set to release a series of policies, termed "Game Shanghai Ten Measures," aimed at supporting the development of the gaming and esports industry, providing comprehensive services to gaming companies and enhancing the quality of the gaming industry in Shanghai and China [1][2] Group 1: Policy Initiatives - The "Game Shanghai Ten Measures" will include systematic support policies focusing on key areas such as technology research and development, game development tools, and multi-terminal game development possibilities [2] - Specific measures will involve the establishment of influential gaming and esports industry clusters in districts like Xuhui, Yangpu, and Jing'an, as well as financial support through the encouragement of industry investment funds [2] Group 2: Industry Growth Projections - The Shanghai gaming industry is projected to achieve sales revenue of 170.7 billion yuan in 2025, reflecting a year-on-year growth of 9.57%, with overseas revenue expected to reach 30.3 billion yuan, growing by 13.7% [2] - The city aims to create a globally influential industry ecosystem, promoting original high-quality games and cultural exports [1][2] Group 3: Local Developments - Shanghai has become a hub for major gaming companies, with projects like Tencent's East China headquarters and Riot Games' global R&D center establishing a strong presence in the city [1] - The local gaming industry has produced notable titles such as "Genshin Impact" and "Naraka: Bladepoint," contributing to Shanghai's reputation in the global gaming landscape [1]

记者 施晨露 徐汇滨江沿街，"2025中国游戏产业年会"的标识道旗一路铺开。昨起，2025年度中国游戏产业年会 首次在上海举办，除了发布游戏十强年度榜单、《2025年中国游戏产业报告》等，让业内倍加关注的是 这条消息——上海即将推出支持游戏电竞产业发展十条举措（以下简称"游戏沪十条"），每年扶持资金 总额5000万元。 逛不完的游戏动漫展会、买不完的全球优质"谷子"——游戏电竞与城市生活联动，上海会变得越来 越"好玩"。 包括集聚米哈游、鹰角、莉莉丝等70多家游戏企业的徐汇漕河泾在内，上海已形成多个游戏电竞产 业集聚区。"游戏沪十条"将以徐汇漕河泾、西岸，杨浦大创智、滨江，静安大宁、市北为核心功能区， 打造政策体系健全、配套服务完善、创业企业汇聚、联动消费活跃的产业高地，进一步建设具有世界影 响力、引领力的游戏电竞集聚区，为产业长远发展提供优质产业环境。 上海是全球首个举办三大国际顶尖电竞赛事的城市。"游戏沪十条"提出进一步提升电竞产业能级， 打造全球电竞赛事首选地。除了持续引进国际顶级电竞赛事，还将加快打造具有全球影响力的自有品牌 赛事体系，提升赛事的经济与文化溢出效应，推动顶级赛事与本地赛事IP相互促进； ...

Group 1: Guangzhou's Support for Gaming and E-sports Industry - Guangzhou is set to introduce measures to support the gaming and e-sports industry, focusing on project-driven initiatives, technological empowerment, and ecosystem cultivation [1] - The support measures will cover various aspects including game development, operations, overseas expansion, e-sports event hosting, venue construction, and club development, along with investment encouragement, tax incentives, and talent cultivation [1] - The gaming and e-sports industry, with a revenue scale of 140 billion yuan, is seen as a key driver for regional economic transformation, presenting new value discovery opportunities in the capital market [1] Group 2: Microsoft's Strategic Move in Gaming - Microsoft Xbox announced a strategic partnership with Antstream Arcade to launch a "Retro Classics" collection featuring over 60 classic Activision games in the Game Pass subscription service [2] - This move marks a significant shift in Microsoft's gaming business strategy, aiming to activate classic products through cloud technology and socialization, providing a low-cost growth avenue for the subscription service [2] - The integration of a large retro game library into the Game Pass indicates a new asset evaluation dimension for gaming companies, focusing on the monetization potential of historical game libraries [2] Group 3: Tencent's New Game Testing - Tencent's Mofang Studio has announced the recruitment for the "Hundred Appearance Test" for the action game "Under the Human" based on a popular Chinese comic [3] - The test will be available on both PC and mobile platforms, supporting cross-platform data sharing, and is highly anticipated due to the original comic's popularity and Tencent's development capabilities [3] - If the testing feedback is positive, "Under the Human" could fill a market gap in Tencent's action mobile game offerings, boosting investor confidence in Tencent's gaming sector recovery [3]