2 0 2 6年第一个月尚未结束，市场监管领域已迎来新的制度调整。 近 日 ， 国 家 市 场 监 督 管 理 总 局 发 布 修 订 后 的 《 市 场 监 督 管 理 投 诉 举 报 处 理 办 法 》 （ 下 称 《 办 法》），自2 0 2 6年4月1 5日起施行。根据官方说明，此次修订旨在适应新的监管环境，提升投 诉举报处理质量与效率，更好平衡消费者权益保护与经营者合法权益保障。 在竞争高度集中的美妆市场中，外部监督始终是行业运行的一部分。 与此同时，如何区分正 当监督与不当利用制度的行为，也成为近年来监管与行业共同关注的议题。 《FBe a u t y未来 迹》基于公开资料与多位行业人士访谈，对新规可能带来的影响进行梳理和分析。 在 制 度 设 计 的 初 衷 中 ， 投 诉 举 报 与 职 业 打 假 ， 本 应 是 发 现 问 题 、 弥 补 监 管 盲 区 的 重 要 补 充 机 制。尤其在监管力量有限、市场主体数量庞大的现实条件下，这一机制曾在打击假冒伪劣、揭 露安全隐患、推动企业整改等方面发挥过积极作用。 据公开信息显示，新《办法》在原有基础上新增6个条款、修改2 2个条款，对投诉举报的 ...

Core Insights - Tongrentang Technology is leveraging data assets as a core strategic resource and value growth engine, enhancing operational efficiency and quality control through a deep integration of data across the entire value chain from cultivation to terminal sales [1][8] - The company has established a comprehensive traceability system for over 40 traditional Chinese medicine varieties, ensuring quality control and enhancing brand value through transparent data management [2][4] - A national sales data direct connection system has been implemented, allowing real-time aggregation of inventory and sales data from over 600 distributors and 4,000 retail terminals, enabling agile decision-making and market responsiveness [2][4] Data-Driven Decision Making - The sales data system allows for rapid response to market changes, exemplified by a 20% increase in sales of a specific product due to local weather conditions, leading to timely adjustments in inventory and distribution [4][7] - The integration of a production visualization system and SCADA technology has transformed production processes into data-driven operations, significantly improving efficiency and reducing labor costs [7][8] Quality Control and Production Efficiency - The production management dashboard provides real-time monitoring of key production metrics, enhancing the ability to identify and address bottlenecks quickly [5][7] - Post-implementation of the data-driven production system, the company reported a 40% increase in packaging line capacity and a 25% reduction in labor costs, while maintaining high product quality standards [7][8] Future Outlook - Tongrentang Technology plans to continue investing in digital operations, focusing on the integration of AI, predictive maintenance, and IoT technologies to further enhance efficiency and create sustainable long-term value [8]