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始祖鸟大中华区总经理离职;库克现身上海泡泡玛特;雀巢计划裁员16000人丨品牌周报
36氪未来消费· 2025-10-19 12:05
Group 1: Arc'teryx Management Changes - Arc'teryx's General Manager for Greater China, Ivan She, has officially left the company following the controversial fireworks show incident, with Ma Lei temporarily taking over the role [3][4] - The fireworks event, which took place in Tibet, faced significant environmental criticism, leading to an investigation and potential legal repercussions for Arc'teryx as a sponsor [3][4] - This management change reflects the broader challenges Arc'teryx faces in the Chinese market, as the company's reputation has suffered, contributing to a nearly 20% drop in the stock price of its parent company, Amer Sports [4][5] Group 2: Apple and Pop Mart Collaboration - Apple CEO Tim Cook attended the 10th anniversary exhibition of Pop Mart in Shanghai, highlighting the brand's significant impact and ambition to become a cultural symbol beyond just blind box toys [6][7] - Pop Mart reported its best performance since inception, with a revenue of 13.88 billion yuan in the first half of 2025, marking a 204.4% year-on-year increase, and a net profit of 4.574 billion yuan, up 396.5% [7] Group 3: Nestlé Restructuring and Job Cuts - Nestlé announced plans to cut approximately 16,000 jobs globally, representing about 6% of its workforce, as part of a strategy to enhance operational efficiency and drive business transformation [8][9] - The company aims to save 3 billion Swiss francs (approximately 3.77 billion USD) by the end of 2027, increasing its previous target of 2.5 billion Swiss francs [8][9] - The Greater China region, which has been integrated into the Asia, Oceania, and Africa region, reported a negative organic growth rate of -6.1% in the first nine months of the year, indicating significant challenges in this market [9] Group 4: Norrøna's Market Entry - Norrøna, a high-end outdoor brand from Norway, has officially entered the Chinese market through a partnership with Tmall, launching its online flagship store [10][11] - The brand offers a wide range of products tailored to various outdoor activities, including skiing, climbing, and trail running, and aims to cater to the growing outdoor lifestyle trend in China [11][12] Group 5: Salomon's Innovative Running Event - Salomon hosted its first Gravel Shanghai event, featuring a unique "no fixed route" challenge that attracted 500 runners from around the world, emphasizing strategy and personal route planning [14] Group 6: High-end Outdoor Fashion by Gaofan - Gaofan launched a new line of outdoor down jackets, integrating traditional Chinese aesthetics with modern outdoor functionality, aiming to appeal to a broader consumer base [16] Group 7: Lucky Coffee's Sales Success - Lucky Coffee's "Coconut Latte" has achieved sales exceeding 300 million yuan, with over 30 million cups sold this year, setting a record for the brand [18] Group 8: Bawang Tea's Expansion in Thailand - Bawang Tea is set to open five new stores in Thailand, including a flagship location in a prominent skyscraper, expanding its international presence [19] Group 9: Moutai Price Trends - The price of Moutai has dropped below 1,700 yuan per bottle during the "Double Eleven" promotional period, reflecting a trend of declining prices for premium liquor [21] Group 10: Starbucks' Valuation in China - Starbucks CEO anticipates that the company's business in China will exceed a valuation of 10 billion USD, highlighting the significant growth potential in this market [22]