Core Viewpoint - The rental market for Labubu figures has surged as the supply from Pop Mart increases, leading to a decrease in scalper prices and a growing interest in renting these collectibles for events and social media content [2][7][15]. Group 1: Market Trends - Labubu has become a popular collectible, suitable for photography and social media, prompting consumers to opt for rentals over purchases to reduce costs [7]. - The rental prices for Labubu figures range from 30 to 80 yuan per day, with various sellers offering services on platforms like Xianyu [2][7]. - Since June, the transaction volume for Labubu rentals has doubled compared to May, with search volume increasing tenfold [15]. Group 2: Consumer Behavior - Consumers are increasingly renting Labubu figures for events like weddings, as they are not essential items and can take up space if purchased [7]. - A consumer noted that in February, acquiring a Labubu figure required paying a premium, which is now less common due to increased supply [7]. Group 3: Sales Projections - The sales revenue for Labubu's THE MONSTERS series is projected to reach 3 billion yuan in 2024, with expectations to grow to 14 billion yuan by 2027 [16]. - Morgan Stanley forecasts a 152% year-on-year growth in overseas sales by 2025, with a compound annual growth rate of 42% from 2025 to 2027, accounting for 65% of total sales by 2027 [16].

Core Viewpoint - The LABUBU craze is driving a new rental business, with significant demand for renting LABUBU figures emerging in the market [1][2]. Group 1: Market Trends - The search volume for LABUBU-related products on second-hand platforms like Xianyu has increased tenfold since June compared to May, indicating a surge in interest [2]. - The transaction volume for LABUBU rentals has also doubled in June compared to May, showcasing the growing popularity of this rental model [2]. Group 2: Pricing and Rental Details - Rental prices for LABUBU figures vary, with daily rates ranging from 30 yuan for basic models to 80 yuan for more popular ones, with a deposit requirement of 1000 yuan [1]. - The rental service is primarily utilized for events such as weddings and social media content creation, allowing consumers to experience the product without the high purchase cost [1]. Group 3: Sales Projections - Morgan Stanley forecasts that sales for the THE MONSTERS series, which includes LABUBU, will grow from 3 billion yuan in 2024 to 14 billion yuan by 2027, reflecting a strong market outlook [2]. - The overseas sales of LABUBU are expected to see a 152% year-on-year growth in 2025, with a compound annual growth rate of 42% from 2025 to 2027, indicating robust international demand [2].

Core Insights - The LABUBU craze has led to a surge in the rental market for LABUBU products, indicating a new business opportunity in the leasing sector [1][6] - The demand for LABUBU collectibles has skyrocketed, with significant increases in search volume and transaction volume on platforms like Xianyu [6] - Morgan Stanley projects substantial growth for the LABUBU brand, with sales expected to rise from 3 billion RMB in 2024 to 14 billion RMB by 2027 [7] Group 1: Rental Market Growth - LABUBU's popularity has resulted in a growing rental business, with sellers on Xianyu offering various LABUBU figures for rent at daily rates ranging from 30 to 80 RMB [1][6] - The rental model allows consumers to experience LABUBU products at a lower cost compared to purchasing, appealing to those preparing for events or social media content creation [6] Group 2: Market Demand and Trends - The search volume for LABUBU-related products on Xianyu increased tenfold in June compared to May, with rental transaction volume also doubling [6] - The LABUBU collectibles are in high demand both domestically and internationally, with consumers needing to actively monitor restock times on platforms like AliExpress and the official Pop Mart app [6] Group 3: Sales Projections - Morgan Stanley forecasts that the sales of the THE MONSTERS series, which includes LABUBU, will grow significantly, with overseas sales expected to increase by 152% year-on-year in 2025 [7] - The compound annual growth rate (CAGR) for LABUBU's overseas sales from 2025 to 2027 is projected at 42%, with international sales expected to account for 65% of total sales by 2027 [7]