Investment Rating - The report assigns a "Buy" rating to the company, with a target price of 30.24 yuan for the next six months, indicating an expected price increase of over 15% compared to the market benchmark [5]. Core Insights - The company experienced a decline in revenue and net profit in 2024, with total revenue of 3.048 billion yuan, down 6.61% year-on-year, and a net profit of 719 million yuan, down 11.15% year-on-year. However, the first quarter of 2025 showed signs of recovery with revenue of 737 million yuan, down 8.11% year-on-year, but net profit increased by 7.03% to 181 million yuan [1][2]. - The pre-mixed cocktail segment faced challenges, with revenue of 2.677 billion yuan in 2024, a decrease of 7.17% year-on-year. Despite this, the gross margin improved by 2.42% due to product mix optimization and lower raw material costs. The edible flavoring business grew steadily, achieving revenue of 337 million yuan, up 6.30% year-on-year [2]. - The company is actively expanding its liquor business, launching new whiskey products and targeting a broader market. The whiskey segment is expected to exceed expectations, with projected revenues of 3.615 billion yuan in 2025, 4.148 billion yuan in 2026, and 4.792 billion yuan in 2027 [3]. Financial Summary - The company reported a total revenue of 3.048 billion yuan for 2024, with projections of 3.615 billion yuan for 2025, 4.148 billion yuan for 2026, and 4.792 billion yuan for 2027, indicating a recovery trajectory [4][10]. - The net profit for 2024 was 719 million yuan, with forecasts of 882 million yuan for 2025, 1.045 billion yuan for 2026, and 1.211 billion yuan for 2027, reflecting a positive growth outlook [4][10]. - The earnings per share (EPS) are projected to be 0.84 yuan in 2025, 1.00 yuan in 2026, and 1.15 yuan in 2027, with a price-to-earnings (P/E) ratio of 36 times for 2025 [4][10].