烘焙创业

Search documents
倒计时7天!2025“爱真杯”首届中国烘焙主理人创业大赛线上初赛开启报名!
东京烘焙职业人· 2025-08-08 08:33
Core Viewpoint - The "Aizhen Cup" First China Bakery Master Entrepreneur Competition aims to discover new talents in the baking industry and promote innovation and upgrades within the sector, encouraging participants to express their city culture through their baking creations [4]. Group 1: Competition Background - The competition is designed to support aspiring bakers by providing a platform for showcasing their unique brands and creativity, with backing from industry experts and potential investors [4]. - The event is guided by the China Bakery Food Sugar Products Industry Association and organized by Beijing Bakery Exhibition Service Co., Ltd., with exclusive sponsorship from Weiyi Baking Products [4]. Group 2: Competition Highlights - Winners will receive substantial rewards, including brand startup funds and supply chain support [5]. - Participants will benefit from guidance by national-level baking masters and exposure through extensive media coverage across platforms like Xiaohongshu and Douyin [6][7]. Group 3: Participation Criteria - Eligible participants must have at least one store or brand, with a social media presence that meets specific engagement metrics [9]. - The competition encourages both home bakers and established brands to participate, provided they have a unique baking philosophy and entrepreneurial spirit [9]. Group 4: Competition Schedule - The online preliminary registration phase runs until August 15, 2025, followed by evaluation from August 16 to September 15, with the final competition taking place on October 17-18, 2025, at the Wuhan International Expo Center [9]. Group 5: Initial Competition Rules - Participants must create a baking product that includes at least one cake, reflecting the theme "My Baking, My City" [10]. - The evaluation will consider various metrics, including social media engagement and expert assessments, to select 20-30 finalists for the final round [10]. Group 6: Selected Brands - Notable participating brands include 8 Butter, Yuanbao Puff, and Artisan Flavor, each showcasing unique business models and product offerings [14][15][16]. - These brands highlight the diversity and innovation within the Chinese baking industry, with some achieving significant financial success despite challenging market conditions [15]. Group 7: Special Benefits - Participants will have access to high-quality ingredients from leading suppliers like Weiyi and Nanshun, enhancing their product quality [19]. - Free samples of specific ingredients, such as cream and barley flour, will be provided to competitors [19]. Group 8: Registration Process - Interested participants can register through the official Bakery China mini-program by scanning a QR code [20]. Group 9: Sponsorship and Support - The competition is supported by various sponsors, including Weiyi, Hanbake Technology, and Nanshun Hong Kong Group, each contributing to the baking industry's growth and innovation [22][24][27].
「寻找下一个烘焙界的“顶流”品牌」2025“爱真杯”首届中国烘焙主理人创业大赛启动
东京烘焙职业人· 2025-07-05 00:42
Group 1: Competition Background - The "Aizhen Cup" inaugural Chinese Baking Entrepreneur Competition aims to discover new industry talents and promote innovation in the Chinese baking sector, themed "My Baking, My City" [1] - The competition provides a platform for aspiring bakers to showcase their creativity and skills, with support from investment institutions and industry experts [1] - The event is guided by the China Bakery and Confectionery Industry Association and organized by Beijing Bakery Exhibition Service Co., Ltd., with various sponsors and partners involved [1] Group 2: Competition Highlights - Winners will receive brand entrepreneurship funds, supply chain support, and certification from authoritative bodies to enhance brand credibility [3] - Participants will have opportunities for direct communication with well-known chain brands and attract interest from top investment institutions [3] - The competition includes media exposure with support from platforms like Xiaohongshu, Douyin, and Video Number, reaching millions of users [3] Group 3: Participation Criteria - Participants must have at least one store or brand, with social media traffic exceeding 5,000 and overall followers above 10,000, along with a minimum rating of 4.0 on review platforms [5] - The competition is open to both home bakers and established businesses with unique baking concepts and entrepreneurial passion [5] Group 4: Competition Schedule - The online preliminary registration phase runs from now until August 15, 2025, followed by the evaluation phase from August 16 to September 15, 2025 [6][7] Group 5: Submission Requirements - Contestants must create a baking product that includes at least one cake, reflecting regional cultural characteristics [8] - Participants are required to submit a video detailing their brand story, including the brand's origin, innovative use of local ingredients, and marketing achievements [8] - Evaluation will be based on multiple criteria, including votes, shares, social media engagement, and assessments from experts [8] Group 6: Special Benefits - Contestants can access high-quality ingredients from leading suppliers like Weiyi and Nanshun, enhancing the flavor and theme of their creations [12] - Free samples of cream and barley flour are available for participants [12] Group 7: Final Awards - Brands that reach the finals will receive the "Annual Spark Master Brand" award, along with various prizes and support for product promotion and entrepreneurship [10]