这可能是第一场针对全国范围内烘焙主理人的比赛，主理人之间比什么？产品、运营、品牌...在总决赛开幕前，让我们一同回顾本届大赛的非凡之 处。 还记得三个月前，那场如火如荼的以"我的烘焙我的城"为主题，点燃无数烘焙主理人创业梦想的赛事吗？ 历经三个月全国范围的激烈角逐与严格筛选， 首届"爱真杯"中国烘焙主理人创业大赛即将迎来最终章！ 就在1天后，这场属于中国烘焙新锐力量的 巅峰对决，将在 武汉国际博览中心Bakery China展会 正式上演！ 他们初赛带来了27款入围产品，共同描绘出当代中国烘焙最前沿、最具活力的图景。 这不是一场传统的烘焙技艺大赛。从 超过300家报名品牌 初赛中脱颖而出的 20强 ，每一位都可以说，非常有"两把刷子"。 例如比创意——如何用烘焙产品诠释地域特色？ （以下排序不分先后） 「948CAKE定制蛋糕」将百年大连的发展与城市地标融入蛋糕，目标瞄向星辰大海； 「起风了烘焙」用产品"莫日格勒"讲述少数民族与风土的故事； 「 你 好 马 塔 B a k e r y & C a f e 」 把 桂 花 与 青 梅 一 起 融 入 作 品 如 同 四 季 的 流 转； | 作品编号 | 作品名 ...

Core Viewpoint - The "Aizhen Cup" First China Bakery Master Entrepreneur Competition aims to discover new talents in the baking industry and promote innovation and upgrades within the sector, encouraging participants to express their city culture through their baking creations [4]. Group 1: Competition Background - The competition is designed to support aspiring bakers by providing a platform for showcasing their unique brands and creativity, with backing from industry experts and potential investors [4]. - The event is guided by the China Bakery Food Sugar Products Industry Association and organized by Beijing Bakery Exhibition Service Co., Ltd., with exclusive sponsorship from Weiyi Baking Products [4]. Group 2: Competition Highlights - Winners will receive substantial rewards, including brand startup funds and supply chain support [5]. - Participants will benefit from guidance by national-level baking masters and exposure through extensive media coverage across platforms like Xiaohongshu and Douyin [6][7]. Group 3: Participation Criteria - Eligible participants must have at least one store or brand, with a social media presence that meets specific engagement metrics [9]. - The competition encourages both home bakers and established brands to participate, provided they have a unique baking philosophy and entrepreneurial spirit [9]. Group 4: Competition Schedule - The online preliminary registration phase runs until August 15, 2025, followed by evaluation from August 16 to September 15, with the final competition taking place on October 17-18, 2025, at the Wuhan International Expo Center [9]. Group 5: Initial Competition Rules - Participants must create a baking product that includes at least one cake, reflecting the theme "My Baking, My City" [10]. - The evaluation will consider various metrics, including social media engagement and expert assessments, to select 20-30 finalists for the final round [10]. Group 6: Selected Brands - Notable participating brands include 8 Butter, Yuanbao Puff, and Artisan Flavor, each showcasing unique business models and product offerings [14][15][16]. - These brands highlight the diversity and innovation within the Chinese baking industry, with some achieving significant financial success despite challenging market conditions [15]. Group 7: Special Benefits - Participants will have access to high-quality ingredients from leading suppliers like Weiyi and Nanshun, enhancing their product quality [19]. - Free samples of specific ingredients, such as cream and barley flour, will be provided to competitors [19]. Group 8: Registration Process - Interested participants can register through the official Bakery China mini-program by scanning a QR code [20]. Group 9: Sponsorship and Support - The competition is supported by various sponsors, including Weiyi, Hanbake Technology, and Nanshun Hong Kong Group, each contributing to the baking industry's growth and innovation [22][24][27].

Group 1: Competition Background - The "Aizhen Cup" inaugural Chinese Baking Entrepreneur Competition aims to discover new industry talents and promote innovation in the Chinese baking sector, themed "My Baking, My City" [1] - The competition provides a platform for aspiring bakers to showcase their creativity and skills, with support from investment institutions and industry experts [1] - The event is guided by the China Bakery and Confectionery Industry Association and organized by Beijing Bakery Exhibition Service Co., Ltd., with various sponsors and partners involved [1] Group 2: Competition Highlights - Winners will receive brand entrepreneurship funds, supply chain support, and certification from authoritative bodies to enhance brand credibility [3] - Participants will have opportunities for direct communication with well-known chain brands and attract interest from top investment institutions [3] - The competition includes media exposure with support from platforms like Xiaohongshu, Douyin, and Video Number, reaching millions of users [3] Group 3: Participation Criteria - Participants must have at least one store or brand, with social media traffic exceeding 5,000 and overall followers above 10,000, along with a minimum rating of 4.0 on review platforms [5] - The competition is open to both home bakers and established businesses with unique baking concepts and entrepreneurial passion [5] Group 4: Competition Schedule - The online preliminary registration phase runs from now until August 15, 2025, followed by the evaluation phase from August 16 to September 15, 2025 [6][7] Group 5: Submission Requirements - Contestants must create a baking product that includes at least one cake, reflecting regional cultural characteristics [8] - Participants are required to submit a video detailing their brand story, including the brand's origin, innovative use of local ingredients, and marketing achievements [8] - Evaluation will be based on multiple criteria, including votes, shares, social media engagement, and assessments from experts [8] Group 6: Special Benefits - Contestants can access high-quality ingredients from leading suppliers like Weiyi and Nanshun, enhancing the flavor and theme of their creations [12] - Free samples of cream and barley flour are available for participants [12] Group 7: Final Awards - Brands that reach the finals will receive the "Annual Spark Master Brand" award, along with various prizes and support for product promotion and entrepreneurship [10]