Group 1: Competition Background - The "Aizhen Cup" inaugural Chinese Baking Entrepreneur Competition aims to discover new industry talents and promote innovation in the Chinese baking sector, themed "My Baking, My City" [1] - The competition provides a platform for aspiring bakers to showcase their creativity and skills, with support from investment institutions and industry experts [1] - The event is guided by the China Bakery and Confectionery Industry Association and organized by Beijing Bakery Exhibition Service Co., Ltd., with various sponsors and partners involved [1] Group 2: Competition Highlights - Winners will receive brand entrepreneurship funds, supply chain support, and certification from authoritative bodies to enhance brand credibility [3] - Participants will have opportunities for direct communication with well-known chain brands and attract interest from top investment institutions [3] - The competition includes media exposure with support from platforms like Xiaohongshu, Douyin, and Video Number, reaching millions of users [3] Group 3: Participation Criteria - Participants must have at least one store or brand, with social media traffic exceeding 5,000 and overall followers above 10,000, along with a minimum rating of 4.0 on review platforms [5] - The competition is open to both home bakers and established businesses with unique baking concepts and entrepreneurial passion [5] Group 4: Competition Schedule - The online preliminary registration phase runs from now until August 15, 2025, followed by the evaluation phase from August 16 to September 15, 2025 [6][7] Group 5: Submission Requirements - Contestants must create a baking product that includes at least one cake, reflecting regional cultural characteristics [8] - Participants are required to submit a video detailing their brand story, including the brand's origin, innovative use of local ingredients, and marketing achievements [8] - Evaluation will be based on multiple criteria, including votes, shares, social media engagement, and assessments from experts [8] Group 6: Special Benefits - Contestants can access high-quality ingredients from leading suppliers like Weiyi and Nanshun, enhancing the flavor and theme of their creations [12] - Free samples of cream and barley flour are available for participants [12] Group 7: Final Awards - Brands that reach the finals will receive the "Annual Spark Master Brand" award, along with various prizes and support for product promotion and entrepreneurship [10]