牦牛产业高质量发展
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青海玛沁:牦牛肉丸带动县域经济
Ke Ji Ri Bao· 2026-02-27 07:21
Core Viewpoint - The establishment of the fully automated yak meatball production line by Qinghai Yuanxiang Food Co., Ltd. marks the completion of the largest yak meatball processing base in the Qinghai-Tibet Plateau, facilitating a high-quality transformation of the Qinghai yak industry from "raw grazing" to "green organic" and from "raw material output" to "brand output" [1][4]. Group 1: Production and Technology - The production line is approximately 300 meters long and can process fresh organic yak meat into meatballs in under 4 hours, utilizing advanced techniques such as rapid freezing to preserve flavor and nutrition [2][3]. - Once fully operational, the company can produce up to 30 tons of high-quality yak meatballs daily [2]. Group 2: Market Development - Yuanxiang Food has established brand stores at key locations, including the production site and major airports, and is actively expanding its online presence through platforms like Douyin [3]. - The company has secured orders exceeding 5 million yuan from regions such as Shanghai, Jiangsu, and Guangdong, indicating strong market acceptance [3]. Group 3: Economic Impact and Employment - The yak meatball processing project is expected to directly employ over 200 local herders, providing stable income and skill development opportunities [3][4]. - The project aligns with the Qinghai provincial strategy to enhance the organic agricultural product output, leveraging the region's significant yak population [4][5]. Group 4: Industry Collaboration and Growth - The project benefits from support through East-West cooperation, which aims to upgrade the livestock industry in Qinghai, emphasizing deep processing and value enhancement [4][5]. - The "enterprise + cooperative + herder" model ensures a stable supply of organic yak meat while providing herders with guaranteed prices, fostering a beneficial cycle within the industry [4][6].
“小丸子”撬动产业“大振兴”
Xin Lang Cai Jing· 2026-01-18 18:29
Core Viewpoint - The establishment of the fully automated yak meatball production line by Qinghai Yuan Niu Xiang Food Co., Ltd. marks a significant transformation in the yak industry, shifting from raw material output to brand output, and aims to enhance local employment and economic stability [3][4]. Group 1: Production and Technology - The new production line, with a total investment exceeding 200 million yuan, is the largest yak meatball processing base in Qinghai, capable of producing up to 30 tons per day once fully operational [3][4]. - The production process is highly automated, ensuring that the time from slaughter to finished product does not exceed 4 hours, with rapid freezing to -18°C within 25 minutes to preserve the meat's freshness and nutrition [3]. Group 2: Market Strategy and Sales - The company has established three brand specialty stores and is actively selling on e-commerce platforms, with initial orders exceeding 5 million yuan from regions including Shanghai, Jiangsu, and Guangdong [4]. - The strategy to convert yak meat into meatballs addresses traditional challenges such as poor taste and weak market recognition, allowing for entry into larger markets like hot pot and family dining [4][5]. Group 3: Industry Impact and Future Goals - The project is expected to directly employ over 200 local herders as industrial workers, contributing to their income stability and skill development [3][5]. - The company aims to achieve EU organic certification and develop high-end products for niche markets, while also exploring the high-value utilization of yak by-products [6].