Core Insights - The article discusses the trend of dairy companies opening "fresh milk+" stores, with many still in the exploratory phase [1][7] - Sanyuan Foods has launched a new store in Beijing, emphasizing fresh milk and tea drinks, showcasing its brand history and product offerings [2][6] Group 1: Company Developments - Sanyuan Foods opened its "Beijing Milk Company" store on May 15, featuring fresh milk, tea, ice cream, and coffee, with an average consumer spending of around 18 yuan [1][2] - The store offers fresh milk in two sizes: 250mL priced at 5.9 yuan and 500mL at 10.9 yuan, comparable to other market offerings [2][4] - The milk is sourced from Sanyuan's organic farms, ensuring delivery within 24 hours [4][6] Group 2: Industry Trends - Many dairy companies are exploring the "fresh milk+" model, with two main approaches: "fresh milk+tea drinks" and "fresh milk+baking" [7][10] - The market has seen a rise in brands like "Yangtze River Fresh Milk Shop" and "Huangshi Dairy," which focus on fresh milk and related products [8][10] - The trend is driven by challenges in the dairy industry, including overproduction and low milk prices, prompting companies to seek new sales channels [10][11] Group 3: Market Potential - The "fresh milk+" concept is gaining traction, with over 20 new brands emerging in the past year, indicating growth potential in this segment [11] - Despite the current small scale of operations, there is an opportunity for expansion as no brand has yet exceeded 50 stores [11]