Core Viewpoint - The Suzhou Super League (苏超) is experiencing a remarkable surge in popularity, with attendance figures rivaling those of major leagues like the World Cup, indicating a significant growth in grassroots football in Jiangsu province [1][3][25] Attendance and Popularity - The match between Suzhou and Yangzhou on June 29 attracted 43,617 spectators, setting a new attendance record for the Suzhou Super League [1][3] - The average attendance for the 2025 season of the Chinese Super League (中超) is 24,449, with only three cities exceeding 40,000 attendees [1] - The Suzhou Super League's average attendance increased from over 7,000 in the first round to 25,802 by the fourth round [3] Ticket Demand and Scarcity - The demand for tickets has skyrocketed, with 1.44 million people attempting to secure tickets for the Suzhou vs. Yangzhou match [3][5] - The probability of successfully obtaining tickets for matches is estimated to be less than 3% [6][7] - Various online platforms and local apps are being utilized for ticket sales, but the overwhelming demand has led to significant challenges in securing tickets [7][13] Sponsorship and Commercial Opportunities - The sponsorship of the Suzhou Super League has proven to be highly valuable, with Jiangsu Bank's app downloads increasing by 40% and the proportion of young customers rising from 29% to 41% [21][22] - The league's tickets have become a form of currency for sponsors, with reports of customers needing to invest substantial amounts in financial products to obtain tickets [14][21] Secondary Market and Price Inflation - The scarcity of tickets has led to a thriving secondary market, with prices for tickets being marked up significantly, sometimes reaching 400 yuan for originally priced tickets below 20 yuan [15][16][18] - The phenomenon of ticket scalping has emerged, with reports of individuals being scammed while attempting to purchase tickets from unauthorized sellers [18][20] Future Prospects - The Suzhou Super League is positioned as a potential long-term sports IP, with the need for stricter ticketing controls to manage the growing demand and prevent scalping [20][25] - The league's success could lead to further commercial opportunities and partnerships, similar to those seen in larger international events like the World Cup [21][24]