而江苏银行敢这么玩，底气来自实打实的家底：总资产4.46万亿，全国城商行排第二，仅次于北京银 行，去年净赚318亿，稳居上市银行增速第一方阵。人家本来就是体育营销老手——马拉松、自行车赛 冠名从不缺席，这次更把金融服务焊进球场：APP开"苏超专区"送门票，现场设反诈宣传点，甚至搞 出"存5万定期送球票"的骚操作，直接拉动存款激增48%。 和球场上谁也不服谁的十三太保一样，江苏银行业竞争也是硝烟弥漫，全国共计42家A股上市银行中， 江苏独占9家，数量最多。3家城商行分别是江苏银行、南京银行和苏州银行，6家农商行分别是常熟银 行、紫金银行、无锡银行、张家港行、苏农银行、江阴银行。 谁也没想到，开赛前送票都没人要的业余比赛，现在抖音播放量冲到了70亿次，常州主场一场比赛就挤 进3万6千人，连苏州对扬州的抢票大战都有144万人参与。但要说苏超的最大赢家，还得是总冠名商江 苏银行：人家只花了800万，就把品牌印满球场袖标、LED屏和每张门票，硬生生把冷门赛事炒成顶 流，网友都说这是"800万花出8个亿的效果" 这钱花得到底有多值？ 中超冠名费现在至少1个亿，可人家苏超场均观众超2万时，中超还不到2万人。 更绝的是业务转 ...

当苏超踢出比肩世界杯的观众规模，江苏的草根足球奇迹正在持续上演。 6月29日苏州与扬州队的比赛，昆山奥体中心涌入43617名观众，刷新苏超观赛纪录，将苏超现场上座人数第一次带上4万规模。 2025赛季中超联赛半程，16支球队场均观众数量24449人。除了大连、北京、成都三个黄金球市的场均观众超过4万，中超其余13支球队的场均观赛人数无 一超过三万。 2024-25赛季，英超联赛平均上座率39675人，德甲场均上座38662人，西甲场均26480人，意甲场均26580人。尽管用一个球场的一场比赛对比16-18座球场 在全年的平均数不算严谨公允，但"江苏奇迹"没人会质疑。 两周时间，苏超单场观众纪录从2万刷新到4万。场均观众数从第一轮的七千多人跃升至第四轮的25802人。 这场苏州与扬州的比赛告诉人们，苏超现场观赛人数的上限，完全是由体育场容量决定的。 昆山市奥体中心可容纳观众4.5万人。按照售票数量不超过坐席数量80%的要求，这场苏超比赛的上座率已然顶格。这是江苏省第一座专业足球场，也是 唯一一座满足国际足联A级比赛标准的场地，意味着整个江苏省只有这一座球场具有承办世界杯小组赛的资格。 大胆假设，苏超哪怕借用鸟 ...

"Labubu"盲盒、江苏"苏超"联赛近日火爆出圈，嗅觉敏锐的银行开始乘势营销。 平安银行部分网点推出了新开户回馈活动，新开户并存5万元即有机会获得Labubu。江苏银 行App推出"江苏省城市足球联赛专区"，用户登录江苏银行App足球联赛专区，即有机会领 取免费门票。 分析人士点评，银行为了营销"卷"出了新高度。但换个角度来看，如今的银行放下"身段"， 开始为了吸引客户的关注、获得客户的信任而"卷"也未必是件坏事。打破传统的服务模式和 边界，也是银行主动求变、提升竞争力的体现。 不过，银行在借势营销的同时，不能忽略合规的重要性。6月9日，有媒体报道称，长三角某 地金融监管部门近期下发通知，明确指出辖内银行机构不得通过向客户赠送实物礼品，或者 与互联网平台合作发放会员福利等方式吸收存款。 平安银行新用户开卡存款送Labubu？ 工作人员：活动火爆，送礼门槛提升！ 近日，有用户在社交平台发文称，在平安银行新开户并存款5万元，即可获得一个 Labubu3.0。 金融研究院了解到，此次活动由平安银行西安未央路支行发起。 金融研究院以用户身份致电该支行了解活动具体内容。工作人员表示该活动真实有效，活动 时间截止到6月 ...

Core Insights - Jiangsu Bank's mobile banking app received a score of 81.275 out of 100, reflecting improvements in user experience and functionality, but still facing challenges in search experience and interaction after purchasing financial products [1][11][36] - The app underwent a significant upgrade to version 10.0, integrating the "Mobile Banking" and "Hui Life" systems, which restructured the user experience architecture [1][36] - Despite enhancements, fundamental issues in user experience and service functionality remain unresolved, necessitating further research into user needs [1][36] User Experience - The app allows quick registration and binding of bank cards for new users, with improved login options including fingerprint and facial recognition [12][14] - Search functionality has seen some improvements, but still lacks completeness, with issues in accurately matching specific features and products [16][18] - Customer service integration is robust, with multiple channels for user assistance, although the transition to human support can be cumbersome [19][20] Functionality and Services - The app has expanded its service offerings, including wealth management, investment products, and various banking services, but some core functionalities like transaction details and financial holdings require further enhancement [24][28] - The wealth overview feature allows users to view total assets and liabilities, but the clarity of frozen fund handling needs improvement [27] - The app supports various transfer methods, including bank account and phone number transfers, but lacks support for multi-person transfers [27][30] Performance and Security - Performance metrics indicate that the app's average startup time is below industry standards, and response times for key pages are also lacking [32][33] - Security features include automatic logout after inactivity and password error limits, but there are still some vulnerabilities identified in penetration testing [32][33] Development and Innovation - Jiangsu Bank is focusing on digital transformation, with over 7 million monthly active users on the app, maintaining its leading position among city commercial banks [34][35] - The app has introduced a user tier system with various benefits, and features like a mini-game to enhance user engagement [35] - The app's "Care Version" is designed for elderly users, providing easy access to essential functions, although some features like voice search have shown inconsistencies [34][35]

Group 1 - Jiangsu Bank signed a strategic cooperation agreement with Wuxi Museum, marking a significant step in deepening its "cultural finance" strategy and promoting the integration of finance and cultural heritage industries [1] - This collaboration follows previous partnerships with national cultural institutions such as Nanjing Museum and Suzhou Silk Museum, showcasing Jiangsu Bank's innovative practices in the "finance + culture" cross-industry integration [1] - The bank is exploring a high-quality development path through the deep integration of digital technology, scenario-based services, and traditional cultural resources, aiming to empower culture with finance and vice versa [1] Group 2 - Jiangsu Bank's app launched the "Museum Treasure Hunt" interactive activity, allowing citizens to engage with the cultural charm of Wuxi's eight major museums and promote the revitalization of cultural relics [2] - Users can participate in the treasure hunt until September 30, 2025, by logging into the app and searching for the event, with opportunities to win cultural consumption vouchers [2] - The bank's initiatives align with the theme of International Museum Day, emphasizing the role of museums in social education and fostering a consensus on the protection of cultural relics and the inheritance of civilization [2]

今年"五一"假期，一路繁花的大理，吸引着八方游客前来共享文旅盛宴。 伴随"五一"文旅消费热潮，银行业抓住"金融+文旅"发展新趋势，为各地文旅产业高质量发展注入强劲 动能，助力"流量"变"留量""风景"成"钱景"。 精准发力打造文旅融合新场景 这两年，大理双廊的杨先生见证了家乡从宁静渔村到热门旅游"打卡地"的蜕变，眼看民宿业发展势头强 劲，他计划将自家临海的房子改造成大理风情客栈。 然而，客栈改造需要大量资金的投入。为了帮助杨先生抓住这"泼天的流量"，恒丰银行大理分行提供了 50万元"恒惠客栈贷"，为客栈改造"添砖加瓦"。 当前，文旅消费市场正经历着全方位、深层次的变革。青年群体和女性群体作为文旅市场的关键消费力 量迅速崛起，消费者对体验化、定制化、沉浸式以及强参与感的文旅产品和服务需求持续增长。 精准捕捉"Z世代"、亲子家庭、银发、中高端商旅等主力旅游消费客群差异化支付需求，中国银行推出 手机支付立减、研学和主题乐园优惠、银发定制化旅游线路专属优惠以及中高端商旅消费达标兑换出 行、运动健康、美食、会员等6个品类20余项重点权益。 文旅行业是扩内需、促消费、惠民生的关键引擎，也是畅通国内大循环的关键环节。今年年 ...

2025年5月17日，由江苏银行冠名的"江苏银行・银河左岸南京金牛湖茉莉花音乐节"活动将在南京盛大 启幕。此次合作是其深化零售业务转型、拓展Z世代客群的创新实践，通过"金融+文化"跨界融合，江 苏银行创新打造年轻化、场景化的服务生态。 作为长三角地区备受瞩目的音乐节品牌，"银河左岸"系列音乐节通过多元化的音乐风格与沉浸式体验吸 引年轻群体。江苏银行此次冠名南京站活动，旨在借助音乐节的青春活力与传播力，以音乐为纽带，做 好Z世代客群服务。 据了解，江苏银行始终以"融创美好生活"为使命，通过数字化转型与场景创新，致力于为客户打造优质 全面的场景服务生态。最新数据显示，截至2025年一季度末，江苏银行零售AUM已突破1.5万亿元，江 苏银行App用户数超2000万，月活达700万，稳居城商行首位，为千万个人客户提供多元化金融与非金 融服务。 江苏银行在零售业务转型中明确提出"分层+分群"策略，针对Z世代的生活需求以及注重体验、追求个 性化的特点，构建"金融+校园""金融+文旅""金融+消费"等场景生态。冠名音乐节既是这一战略的落 地，也是对年轻客群消费趋势的精准洞察，传递自身品牌价值。 江苏银行·银河左岸音乐节首站 ...

在金融行业迈向高质量发展的新征程中，个人金融业务成为各大银行竞争角逐的关键领域。一直以来， 江苏银行（600919）将个人金融业务作为重要发展引擎，坚持为客户创造多元价值。近期，江苏银行发 布2024年年报，零售存款余额8229亿元，较上年末增长16.21%，零售贷款余额6748亿元，较上年末增 长3.40%，交出一份"双增长"的亮眼成绩单。个人贷款不良率0.88%，处于行业低位，资产质量扎实。 专业：为客户财富保驾护航 在财富海洋中，江苏银行始终锚定客户需求，以服务为帆，以专业为舵，与客户同舟共济，为客户财富 保驾护航。截至2025年一季度末，江苏银行零售AUM规模超已超1.5万亿元，稳居城商行头部！ 聚焦企业家客户"个人金融、企业经营、家族传承"需求，江苏银行推出"企投家"综合服务品牌，以"投 资、融资、传承、交流"一体化综合服务，打造家族传承服务特色，成为企业家群体的"金融伙伴"与"战 略智囊"。据了解，其财私客户及资产规模年均增速均超20％，截至一季度末，其财私客户已突破11万 户。 从生活日常的家装家居、耐用消费品，到精神享受的旅游、文化娱乐，江苏银行在消费惠民的道路上不 断探索、创新，助力人民实现 ...

Core Viewpoint - Jiangsu Bank's Xuzhou Branch is committed to the mission of "finance for the people," focusing on building a comprehensive, long-term personal financial service system through "full customer base, full product range, and full channels" Group 1: Customer-Centric Services - The bank emphasizes a customer-centric approach, creating a comprehensive financial service system tailored to different asset scales, risk preferences, and financial needs [3] - For payroll clients, the bank offers exclusive rights and product packages, providing low-risk investment options and one-stop personal credit services [3] - The bank has launched a unique pension account service that covers various products, with over 60,000 accounts opened [3] Group 2: Diverse Product Offerings - Jiangsu Bank has developed an open product shelf with nearly 10,000 products across deposits, wealth management, funds, insurance, and trusts, enhancing asset allocation efficiency [4] - The bank introduced the "Su Yin Jin Xuan" fund selection brand, which has outperformed market indices, further enriching its wealth management offerings [4] Group 3: Technology and Experience Enhancement - The bank is creating a "financial + scenario" smart ecosystem by integrating online and offline services, enhancing customer experience through various lifestyle scenarios [5] - The bank's mobile app has been upgraded to version 10.0, incorporating nine major scenarios to provide comprehensive financial and non-financial services [5] - The bank has launched community marketing initiatives, collaborating with local merchants to offer discounts and promotions, thereby creating a "financial + life" closed loop [5]

Group 1 - The core event is the collaboration between Jiangsu Bank and the Galaxy Left Bank Music Festival, scheduled for May 17-18, 2025, at the Jin Niu Lake Olympic Sailing Center in Nanjing, featuring numerous well-known bands and artists [1] - The music festival will offer an immersive experience combining music and finance, with interactive activities at Jiangsu Bank's booth, where attendees can participate to win customized merchandise and music festival souvenirs [1] - A financial service area will be set up at the event, providing various convenient services such as card processing and app activation, along with games and quizzes for attendees to win prizes [1] Group 2 - Jiangsu Bank is focused on creating a mobile banking experience that better understands customer needs, continuously optimizing its business model and upgrading its "finger-tip service" through digital transformation [2] - The Jiangsu Bank App has developed a thriving service ecosystem, allowing customers to enjoy convenient financial services, including ticket purchasing for the music festival through the app [2] - The integration of music and finance is expected to create a unique and engaging experience for attendees, highlighting the innovative services offered by Jiangsu Bank [3]