Core Insights - The dessert market in China is experiencing significant growth, with projections indicating that the market size will exceed 190 billion yuan by 2025 [1][4] - The emergence of dessert-focused establishments, such as the "super dessert station" by Haidilao in Shanghai, reflects a shift in consumer preferences towards multi-functional spaces that cater to various needs [3][4] Industry Overview - The dessert market in China is expected to reach 171.5 billion yuan in 2024, marking a year-on-year growth of 13.2%, and is projected to grow to 192.8 billion yuan by 2025 [4] - The market is segmented into tea-based desserts (34.6%), traditional desserts (34.9%), and Western desserts (20.5%) [4] - The Z generation (ages 18-25) accounts for 62% of the dessert consumption, with women aged 18-35 contributing 70% of the total consumer base [4] Consumer Behavior - Young consumers are increasingly drawn to dessert shops, as evidenced by the high density of dessert and bakery stores in locations like Nanjing's Jinling Tiandi [2][3] - Promotions such as buy-three-get-one-free and buy-one-get-one-free offers are attracting young shoppers to dessert establishments [2] - The trend of integrating dessert options into dining experiences, as seen with Haidilao's dessert station, caters to the fragmented lifestyle of younger consumers who seek convenience [3]